Refreshed Nov 12, 2026

The hooks, angles and offers behind HoneyBook’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn HoneyBook’s Meta page
181
Median runHow long its ads stay up
13 days
Against App / SoftwareNiche median 19 days
0.7×

The messages HoneyBook keeps paying for

Same idea, new creatives

  • “7 apps to book one event. Really?”

    2 ads
    HoneyBook ad: “7 apps to book one event. Really?”HoneyBook ad: “7 apps to book one event. Really?”

    Running since Aug 2026.

  • “More photos less admin”

    2 ads

    Running since Oct 2026.

  • “Your camera roll is for photos not paperwork”

    2 ads
    HoneyBook ad: “Your camera roll is for photos not paperwork”

    Running since Oct 2026.

How HoneyBook builds them

39 ads

What HoneyBook's ads are made of, row by row.

Free with an account.

Longest running

All 39

The HoneyBook ads that ran longest.

Free with an account.

A creator talks to the camera, showing calendar and invoice app screens. The video highlights the difficulty of managing bookings and payments, then presents a solution. The creator explains how the app automates tasks and tracks payments, offering a free trial at the end.
Active · 74 daysVideo
A dark-themed graphic displays the brand name at the top followed by a large headline questioning the use of seven apps for one event. Below this, a sub-headline suggests a simpler alternative. The bottom half of the image features a grid of colorful, rounded rectangular buttons, each labeled with a different business task such as payments, booking, and contracts.
Active · 74 days
A woman in a green shirt talks about managing leads. She explains that using HoneyBook is the easiest way to manage leads, as she can just turn on her phone and wait for the 'cha-ching' sound. The video then shows screenshots of the HoneyBook platform, highlighting its CRM features and invoicing capabilities, before ending with the HoneyBook logo and website.
Active · 74 daysVideo
A split-screen ad featuring a light blue top section with text and a bottom section showing a woman filming a wedding outdoors. The bottom section includes a graphic flow chart showing the steps of a proposal, contract, and invoice, along with a circular badge indicating the brand is now in Australia.
Active · 72 days
A dark-themed graphic displays the brand name at the top followed by a large, bold question about using seven apps for one event. Below this, a smaller line suggests a simpler alternative. The bottom of the image features a grid of colorful, rounded buttons labeled with various business management tasks like payments, scheduling, and contracts.
Active · 64 days
A woman talks to the camera, intercut with screen recordings of various business management apps. Text overlays highlight the problems of managing a business across multiple platforms. The video shows how HoneyBook consolidates these tasks into one place, demonstrating its features for inquiries, contracts, payments, and lead forms. The creator explains that HoneyBook simplifies business management for venue owners.
Active · 64 daysVideo
A woman is shown talking about her business and how HoneyBook streamlines it. She then uses a laptop and a chat interface appears on screen, showing a question about earnings and an AI response. The video shows a bar graph of revenue and profit, and then the woman walks with a colleague, discussing how she can get summaries quickly. The ad ends with a HoneyBook logo and a call to action for a free trial.
Active · 63 daysVideo
A woman sits in a casual setting, holding a microphone and asking a question. The video then transitions to screen recordings of the HoneyBook platform, showcasing its features for managing client projects, contracts, and payments. The creator explains how the platform streamlines business operations for photographers and offers a discount. The video ends with the creator speaking directly to the camera again.
Active · 58 daysVideo
A creator speaks directly to the camera, sharing a common struggle for photographers. The video then shows screen recordings of a software solution, demonstrating its features and benefits for managing a photography business. The creator returns to speak to the camera to encourage viewers to try the product.
Active · 58 daysVideo
A woman, identified as a venue owner, speaks directly to the camera. The screen is split into four sections showing different apps and notes, illustrating scattered business information. She explains how she consolidated all her business information into one platform, HoneyBook, to organize contracts, payments, and client communication, ultimately allowing her to focus on selling and filling her calendar. The video highlights the benefits of centralized business management.
Active · 56 daysVideo
A woman speaks to the camera about her struggles with managing event bookings. She shows screenshots of her disorganized system with multiple apps and notes, then transitions to demonstrating how HoneyBook centralizes all information. The video highlights the benefits of having a single source of truth for contracts, payments, and client communication, leading to better organization and focus on sales.
Active · 56 daysVideo
The video starts with a text message exchange where a bride is trying to schedule a venue tour. The conversation shows the difficulty in finding a time, with multiple back-and-forth messages. It then transitions to a screen recording of the HoneyBook platform, demonstrating how it streamlines the booking process by automating scheduling and follow-ups, allowing users to send proposals even while on the go. The founder explains how this system prevents missed opportunities.
Active · 55 daysVideo
The video starts with a woman talking directly to the camera, with text overlaying the screen. The text highlights a feature in HoneyBook that is described as "insane." The video then transitions to show screenshots of the HoneyBook platform, demonstrating its capabilities in managing client inquiries, projects, and invoices. The woman's voiceover explains how the platform integrates with AI to automate tasks and provide quick answers to business-related questions. The video concludes with a call to action to connect or sign up for HoneyBook.
Active · 51 daysVideo
A woman speaks to the camera, identifying herself as a venue owner. She describes the overwhelming task of managing event details across multiple platforms. The video then shows screen recordings of emails, spreadsheets, and calendars, illustrating the scattered information. Finally, it demonstrates how a platform called HoneyBook consolidates all this information into one place, simplifying business operations. The woman concludes by stating her calendar is now full and encourages viewers to try it for free.
Active · 51 daysVideo
A woman sits at a desk with a laptop, looking surprised and animated. Text overlays and screen recordings show how she uses ChatGPT to manage her business, including client inquiries, project details, and financial data. The video demonstrates how ChatGPT can automate tasks and provide quick answers to business-related questions.
Active · 25 daysVideo
A man is shown in two different settings, first in a room with colorful lights and then in a room with studio equipment. He is speaking directly to the camera, acting out a scenario where his brain distracts him from business tasks. Text overlays appear throughout the video, highlighting the dialogue and the "brain's" interjections. The video ends with a call to action for HoneyBook.
Active · 24 daysVideo
The video starts with a screen recording of a messy desk with papers and a laptop, showing the text 'Before HONEYBOOK'. It then transitions to a creator speaking to the camera, listing several apps and tools. Finally, it shows a clean interface of HoneyBook, highlighting its features for managing client interactions and payments, with the text 'NOW I GOT HONEYBOOK'.
Active · 14 daysVideo
A woman is shown sleeping peacefully in a bed with her smartphone resting on the sheets nearby. Overlaid on the image is a stack of four app notifications showing business activity, such as a new inquiry and a retainer payment. The text at the top promises the ability to get booked and paid while sleeping, and a yellow button at the bottom invites the viewer to try the service for free.
Active · 13 days
A person is shown sleeping peacefully in a bed under white covers. Overlaid on the image is a stack of four mobile-style notification bubbles showing business activity like new inquiries and payments. Large yellow text at the top asks a question, followed by a smaller white sub-headline. A yellow button at the bottom right invites the viewer to try the service for free.
Active · 13 days
A woman is shown sleeping peacefully in a bed with her smartphone resting on the sheets nearby. A stack of four translucent notification bubbles floats over the image, showing simulated booking and payment activity. The headline is positioned at the top, and a call-to-action button is located in the bottom right corner.
Active · 13 days

How HoneyBook makes its ads

What its ads are built from, by type, counted over the ads we have read.

What HoneyBook's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How HoneyBook advertises on Facebook and Instagram

The library holds 39 ads from HoneyBook in App / Software, and 181 running on its Meta pages now. Its most common visual formats are Text Overlay (34 ads), Lifestyle Image (12) and Screen Recording (10). Its ads most often open on Contrast (9 ads), Relatability (9) and Directive (5) hooks. Its ads stay up a median 13 days, 0.7× the App / Software median of 19 days.