Refreshed Nov 8, 2026

The hooks, angles and offers behind Claude’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Claude’s Meta page
999
Median runHow long its ads stay up
19 days
Against App / SoftwareNiche median 26 days
0.7×

The messages Claude keeps paying for

Same idea, new creatives

  • “The onboarding you can own yourself”

    5 ads
    Claude ad: “The onboarding you can own yourself”Claude ad: “The onboarding you can own yourself”Claude ad: “The onboarding you can own yourself”

    Running since Oct 2026.

  • “You built the foundation. Claude helps you build what comes next”

    2 ads
    Claude ad: “You built the foundation. Claude helps you build what comes next”

    Running since Nov 2026.

How Claude builds them

24 ads

What Claude's ads are made of, row by row.

Free with an account.

Longest running

All 24

The Claude ads that ran longest.

Free with an account.

A dark-themed graphic featuring a stylized pixel-art character and a terminal-style log. The text displays a common developer scenario where a build fails due to a code error, followed by the steps taken to identify and fix the issue. The design uses a clean, technical aesthetic with a prominent headline at the top.
Live · 21 days
A static graphic featuring a pixel-art character wearing a hat and using a magnifying glass. The text addresses the challenge of navigating a legacy codebase, followed by a step-by-step example of how to use the tool to find specific code logic. The background is a light cream color with a subtle dotted cloud and moon illustration in the corner.
Live · 21 days
A creator demonstrates how to use Claude Code on a laptop to build and test iOS apps. The video shows the Claude Code interface, an iPhone simulator running an app, and the creator typing commands. Text overlays explain the workflow and how to set up Claude Code for app development.
Live · 21 daysVideo
The video opens with an aerial view of a coastline and city, then transitions to footage of large waves crashing near a crowd of people. A man in a white t-shirt appears on screen, speaking directly to the camera. He explains how a jetty affects wave formation and how a forecasting app can solve this problem. The video includes graphics showing maps and data, and ends with the man on a rocky shore, encouraging viewers to follow for more updates.
Live · 21 daysVideo
A pixelated character navigates a command-line interface, initiating a planning process. The character then works through tasks, culminating in a 'shipped' status and a call to action. The video uses a dark background with minimalist pixel art and text prompts.
Live · 21 days
The video shows a woman's journey as a chef and caterer. It begins with her early days, then progresses to her current larger-scale events and meal prep services. The ad highlights how she uses AI tools to manage administrative tasks, allowing her to focus on cooking and sourcing ingredients. Text overlays explain her growth and the tools she uses.
Live · 21 daysVideo
A creator is shown working on a server rack and a laptop, with text overlays detailing their journey of building a Linux server. The video begins with the creator admitting their lack of knowledge, then shows them working through the process, asking questions, and finally building the infrastructure. The tone is candid and practical, showing the challenges and learning involved.
Live · 21 daysVideo
This ad features a minimalist, light-colored graphic with a pixel-art character building a wall. Below the character, a terminal-style log shows a sequence of commands and updates that resolve a failed build. The text highlights a common developer workflow for fixing broken code.
Live · 21 days
A minimalist graphic on a light beige background features a hand-drawn black outline of an open door. Two stylized, flat orange clouds are positioned on either side of the door. The text is centered above the illustration in a clean, dark serif font.
Live · 19 days
A woman with curly hair sits at a desk in a dimly lit office, gesturing with her hands while speaking. The image has a warm, cinematic quality. Large white text is centered over her torso, and the brand logo is positioned at the bottom center.
Live · 19 days
A minimalist graphic on a cream background features a hand-drawn illustration of a hand connecting to a network of nodes. Above the illustration, bold black text presents the main message. At the bottom, the brand name is displayed in a clean, professional font.
Live · 19 days
A dark, moody shot of a person looking at a computer screen displaying complex code in an IDE. Large white text is overlaid in the center of the image. The brand logo and a call to action are positioned at the bottom.
Live · 19 days
A person is seen from behind, sitting in a dimly lit room and looking at a computer screen displaying complex code. The text overlay in the center of the image presents a bold statement about ownership and onboarding. Below the text, the brand name and a call to action for a business plan are displayed.
Live · 18 days
The video shows a man sitting on a couch with two laptops and a coffee cup. Text overlays list the components of his "team": himself, Claude Opus 5.5, a 5 am wakeup, 7 espressos, 2 laptops, and a techno set. The hook is a relatable statement about discussing work with a team, followed by a humorous breakdown of what that team actually consists of for the individual.
Live · 17 daysVideo
The video shows a person sitting at a desk in a dark room, illuminated by the glow of a computer screen. Text overlays describe the scene: "lights off, screen on, nine terminals open, Claude Opus 5.5 coding playlist, phone in the other room." The person is seen typing and looking thoughtfully at the screen, creating a mood of focused work or study.
Live · 13 daysVideo
The video shows a person walking outdoors, with text overlay listing daily activities and health metrics. The text includes '10K steps', 'x4 gym', 'x5 tennis', 'only whole foods', 'iced americano', 'rice flour preworkout', and 'sleep score +95'. The visual is a first-person perspective with a blurred background of trees and a river.
Live · 13 daysVideo
The creative features text overlays on a blurred background of city life. The first overlay reads '$1.9 trillion a year'. This is followed by 'counts on Stripe'. The final overlay states 'Stripe counts on Claude'. The visual style is dynamic and uses a clean, modern font.
Live · 11 days
A close-up, cinematic shot of a man wearing glasses, looking upward and slightly to the side with a thoughtful expression. His hand is resting near his chin as if he is contemplating an idea. Large, white, elegant text is overlaid in the center of the image, addressing the viewer directly about building foundations and the future.
Live · 5 days
A dark, moody shot of a person working at a computer screen in a dimly lit room. The screen displays complex code in an integrated development environment. Large, white, centered text is overlaid on the image, and the brand logo appears at the bottom.
Live · 5 days
A minimalist illustration on a light beige background features a black line-art hand reaching toward an orange network of connected nodes. Above the graphic, black text states the headline. Below the graphic, the brand name is displayed with a small star-like icon.
Live · 4 days

How Claude makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Claude's ads are built from: who is in frame, the words, the structure, the top format and hook.

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