AdSwipeFile

Refreshed Nov 7, 2026

IKEA ads

The hooks, angles and offers behind IKEA’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
68 days
Against Home / GardenNiche median 48 days
1.4×

The messages IKEA keeps paying for

Same idea, new creatives

  • “Hej neighbor!”

    2 ads
    IKEA ad: “Hej neighbor!”IKEA ad: “Hej neighbor!”

    Running since May 2026.

How IKEA builds them

20 ads

What IKEA's ads are made of, row by row.

Free with an account.

Longest running

All 20

The IKEA ads that ran longest.

Free with an account.

Niche
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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

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A person is shown from the torso down, wearing a white shirt, black pants, and light pink shoes. They are holding a large, bright blue IKEA shopping bag. The background is a solid, light pink color. Text is overlaid on the left side of the image, announcing a new store location and listing the price of the bag.
Ended · 112 days
IKEA
A studio-shot image features three ceramic cactus decorations of varying shapes and sizes against a light green background. Large black text at the top introduces the brand's arrival in a specific location. A smaller text block to the left of the products identifies the item name and its price.
Ended · 112 days
IKEA
A bright yellow studio background features a single blue IKEA shopping bag centered in the lower half of the frame. Large black text is positioned in the upper left area, greeting the viewer and announcing a new store location. The overall composition is clean, minimalist, and uses high-contrast colors to draw attention to the announcement.
Ended · 112 days
IKEA
A person is shown from the torso down, wearing a white shirt and light-colored shoes, holding a large blue IKEA shopping bag. The background is a solid, light-pink studio color. Text is overlaid on the left side of the image, announcing a new store location and providing the price of the bag.
Ended · 112 days
IKEA
A high-quality, warm-toned photograph of a modern, well-lit kitchen. The scene features light wood cabinetry, a wooden cutting board with carrots, a frying pan on a stovetop, and a dining table with place settings. Large white and yellow text is overlaid in the upper center of the image.
Ended · 107 days
IKEA
A high-quality, wide-angle photograph of a modern, white kitchen with a rustic wooden ceiling and a black-and-white diamond-patterned floor. The kitchen is fully furnished with cabinets, countertops, and kitchenware. Large, bold white text is overlaid in the center of the image, and a smaller disclaimer is printed vertically along the right edge.
Ended · 106 days
IKEA
A lifestyle photograph shows a cozy bedroom corner with pillows on a bed, a water bottle, and a lamp. Large white text is overlaid on the image, starting with an aspirational headline about a bright future. Below this, the product name, description, and price are displayed in smaller white text.
Ended · 92 days
IKEA
A woman sits at a white desk in a home office setting, seen from behind. She is using a white swivel chair. Large white text is overlaid on the upper left side of the image, and the product name and price are displayed in the lower center.
Ended · 92 days
IKEA
A high-quality photograph of a modern, well-lit kitchen with green cabinets and wooden pendant lights. A large, blue IKEA-branded shopping bag is positioned in the foreground, partially obscuring the view of the kitchen. Text is overlaid on the blue bag, stating the brand name, the promise of elevated living, and the location availability.
Ended · 71 days
IKEA
A woman stands next to a white chest of drawers in a studio setting. The drawers are pulled open, and she is gesturing toward the furniture with one hand while holding her other hand up in a warning gesture. Large white text is overlaid at the top of the image, stating that anchoring furniture keeps homes safer.
Live · 68 days
IKEA
A woman stands next to a white chest of drawers in a studio setting. The drawers are pulled open at different angles, revealing items stored inside. She is gesturing with her hand towards the furniture.
Live · 68 days
IKEA
A clean, organized closet system is shown against a soft blue wall. The shelves and hanging rods are filled with neatly folded clothes, hanging dresses, and storage containers. Large white text is overlaid on the left side of the image, and the IKEA logo is placed in the bottom right corner.
Live · 68 days
IKEA
A person stands against a plain light-pink background, holding a large blue shopping bag by its handles. The person wears a white shirt and dark pants, with only their torso, arms, and feet visible. Text is overlaid on the left side of the image, announcing the brand's arrival in a specific town and listing the price of the bag.
Ended · 62 days
IKEA
A bright yellow background features a single blue IKEA shopping bag centered in the frame. Large black text is positioned in the upper portion of the image, greeting the viewer and announcing a new store location. The overall composition is clean, minimalist, and uses the brand's signature color palette.
Ended · 62 days
IKEA
A top-down studio shot of a black frying pan on a light blue background. Inside the pan are three small, cooked patties garnished with herbs. A black spatula and a glass jar containing yellow tomatoes are placed near the pan. Text is overlaid on the upper left side of the image.
Ended · 62 days
IKEA
A high-quality, bright photograph of a modern, neutral-toned kitchen. The image features wooden cabinets, a white countertop, a sink, and a bowl of food. Large, bold white text is overlaid on the upper left side of the image. The IKEA logo is visible in the bottom right corner.
Ended · 58 days
IKEA
A clean, bright bathroom scene featuring a white bathrobe hanging on a wall hook. To the right, a wooden vanity with a white sink, a faucet, a small glass vase with greenery, and a black soap dispenser sits under a large circular mirror. The walls are covered in white square tiles.
Ended · 51 days
IKEA
A creator shows the before and after of her tiny home pantry renovation. She explains how she used the PAX system from IKEA to add functional storage to her small space. The video includes shots of the empty pantry, the assembly process, and the final organized result.
Ended · 31 daysVideo
IKEA
The creative is a plain white background featuring the blue and yellow IKEA logo centered in the middle of the frame. At the very bottom of the image, there is a small line of legal text regarding the trademark ownership of the logo. The overall aesthetic is clean, minimalist, and focused entirely on brand identity.
Ended · 25 days
IKEA
A clean, studio-style photograph of a dark brown coffee table centered in a bright living room. The table has a lower shelf holding a few books, while the top surface holds a white coffee cup on a saucer and a pair of glasses resting on a book. A white sofa is positioned behind the table, and a floor lamp stands to the left.
Live · 19 days
IKEA

How IKEA makes its ads

What its ads are built from, by type, counted over the ads we have read.

What IKEA's ads are built from: who is in frame, the words, the structure, the top format and hook.

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