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Living Proof ads

The hooks, angles and offers behind Living Proof’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
49 days
Visual formats
Hook tactics
Niche
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The ad features a white bottle of Living Proof Perfect hair Day dry shampoo against a dark background. The text "SEPHORA" is at the top left, followed by "PATENT-PENDING CLEANSING SYSTEM." Below that, the main hook reads "Dry shampoo, reimagined." The bottle itself has text describing it as "sheer clean dry shampoo mist" that "absorbs oil, sweat & odor weightless feel invisible finish." The bottom left corner has the "Living proof." logo.
Ran 49 days
Living Proof
A woman with long, dark hair is smiling and looking down, holding a white bottle of Living Proof dry shampoo. The Sephora logo is visible in the top left corner. White text overlays the image, stating "A non-aerosol dry shampoo that's gentle on scalp." Below this, the brand name "Living proof." is also displayed in white text. The overall aesthetic is clean and focused on the product's benefits for hair and scalp care.
Ran 49 days
Living Proof
The creative is split into two halves. The left side features a close-up of a woman's face with her eyes closed, her dark hair framing her face. Large white text on the left reads "100% agree it has an invisible finish.*". The right side shows a bottle of Living Proof Perfect Hair Day dry shampoo mist with the word "NEW" in a rounded rectangle above it. Below the product, the Sephora logo is visible. The bottom of the right side shows hands running through dark hair. The asterisk at the end of the text refers to a consumer use study disclaimer at the bottom left corner.
Ran 49 days
Living Proof
A close-up shot focuses on a person's dark, wavy hair and their mouth. The text "Living proof." is displayed prominently. Below that, it reads "Non-aerosol dry shampoo that's 100% dark hair approved." The Sephora logo is visible at the bottom, with a disclaimer "*Based on a consumer use study" below it. The overall aesthetic is dark and luxurious, highlighting the product's effectiveness for dark hair.
Ran 49 days
Living Proof
A clean, minimalist product shot features a bottle of Living Proof Perfect Hair Day dry shampoo mist. The text on the left side of the image highlights "10+ years of dry shampoo expertise." Below this, it states "Now in non-aerosol." The Sephora logo is visible at the bottom left. The product bottle itself has text detailing its benefits, such as absorbing oil, sweat, and odor, providing a weightless feel, and an invisible finish.
Ran 49 days
Living Proof
A Sephora branded ad features a bottle of Living Proof dry shampoo mist. The text on the bottle is magnified by a lens, highlighting "sheer clean dry shampoo mist" and "absorbs oil, sweat & odor weightless feel flexible finish." The headline "The next breakthrough in dry shampoo." is displayed prominently, followed by "PATENT-PENDING MICELLAR CLEANSING SYSTEM."
Ran 49 days
Living Proof
The top half of the creative features a bottle of Living Proof Perfect Hair Day dry shampoo against a neutral background. Text overlays state "SEPHORA Non-aerosol dry shampoo that's 100% dark hair approved." The bottom half shows a split screen of a person's scalp. The "BEFORE" side shows oily, separated hair, while the "AFTER" side shows clean, voluminous hair. The text "*Based on a consumer use study" is present at the bottom left.
Ran 49 days
Living Proof
A close-up shot of a woman with light brown hair, looking directly at the camera. She is touching her hair and forehead with both hands. White text overlaid on the top of the image reads "LET'S REFRESH MY 6 DAY HAIR". The woman is wearing a white collared shirt. The background appears to be a room with a vent on the left and a closet door on the right.
Ran 42 days
Living Proof
A woman with curly dark hair, wearing a black sports bra and a cream-colored zip-up jacket, stands outside holding a smartphone. She is wearing white earbuds. White text overlay on the bottom half of the image reads "HAIR DAY 2 POST-WORKOUT SWEAT". The background shows a blurred urban street scene with a traffic light and buildings.
Ran 34 days
Living Proof
A woman with long, dark, wavy hair is shown from the chest up, looking to her left with a slight smile. She is wearing a black blazer over a black top. Her right hand is raised, with her index finger pointing towards her temple. The background is a neutral, paneled wall. Text overlays the image, introducing a new non-aerosol dry shampoo mist from Living Proof, highlighting the brand's decade of expertise in its development.
Ran 33 days
Living Proof
A woman with dark hair and large sunglasses is wearing a bright red jacket and holding a straw bag. She is looking towards the camera with a slight smile. The background appears to be an antique shop with display cases filled with jewelry and artwork on the walls. Text overlays the image, stating 'Innovation meets dry shampoo skeptics for an unexpected match made in voluminous bliss @livingproofinc #LivingProofPartner available now @sephora !'
Ran 32 days
Living Proof
A close-up profile shot of a woman with dark, wavy hair looking to the right. White text is overlaid on the image, reading "you no longer have to choose between fitness and fresh hair." The woman's expression is serious, and her hair appears slightly tousled. The background is a plain, light-colored wall. The creative highlights a common dilemma for active individuals.
Ran 29 days
Living Proof
Several bottles of Living Proof dry shampoo are arranged on a light blue background. The brand's logo and the text "afterpay" are displayed prominently at the top of the image. Below the logos, the text "Shake. Spray. Then pay." is overlaid on the image. The overall composition highlights the product and introduces a payment option.
Ran 16 days
Living Proof
The creative features a collection of Living Proof hair products, including a dry shampoo, a leave-in conditioning spray, a full conditioner, and a full shampoo, held in a person's hand. Prominently displayed on the left side of the image is the text "EXCLUSIVE OFFER" in a serif font. Below this, large numbers "20%" are shown, followed by "off" in a smaller font. Further down, the text "Build your own kit with our bestsellers." is presented. The Living Proof logo is visible at the bottom of the image.
Ran 13 days
Living Proof
A woman with long, dark, wavy hair is shown from the chest up, smiling slightly and touching her hair. Text overlay on the image reads "This is my 5 day old hair and". She is wearing a white ribbed tank top and a gold pendant necklace. The background appears to be a bathroom with a glass shower door and a striped towel.
Ran 13 days
Living Proof
A woman with dark, wavy hair is shown in a close-up shot, holding a curling iron to her hair. She is in the process of styling her hair, with some sections already curled and clipped up. On-screen text reads "and it gives me". The overall impression is a demonstration of a hair styling technique.
Ran 13 days
Living Proof
A woman with dark hair, wearing a green cardigan and brown satin pants, is shown in a bathroom setting. She has her eyes closed and mouth open, appearing excited or relieved. She is holding a purple can of Living Proof dry shampoo. Text overlaid on the image reads "The Fall Hair Refresh Every Busy Mom Needs", suggesting the product is a solution for busy mothers seeking to refresh their hair during the fall season.
Ran 13 days
Living Proof
An aerial view from an airplane window shows a large city skyline along a coastline. The airplane's wing is visible in the foreground, extending across the frame. The water is a deep blue, and the city buildings are densely packed along the shore, with a hazy sky above.
Ran 13 days
Living Proof
A woman with blonde hair, wearing a black crocheted sweater, is shown from the chest up. She is touching her hair with both hands, looking towards the camera with her mouth slightly open. The background appears to be a bathroom with a mirror and a door. The text overlay reads "I'm so excited to share my hair routine with you guys!"
Ran 13 days
Living Proof
The image displays a collection of Living Proof hair care products held in a person's hands. The products include a texturizing foam, a styling treatment, a shampoo, a conditioner, and a leave-in conditioning spray. The brand logo 'Living proof.' is visible in the upper left corner. Below the hands, large text reads 'NEW CUSTOMERS Save 20%' with the smaller text 'Build your own trial kit.' underneath.
Ran 13 days
Living Proof

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