AdSwipeFile

Refreshed Nov 12, 2026

MUJI ads

The hooks, angles and offers behind MUJI’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn MUJI’s Meta page
125
Median runHow long its ads stay up
16 days
Against Retail / MarketplaceNiche median 20 days
0.8×

The messages MUJI keeps paying for

Same idea, new creatives

  • “享用道地美味”

    3 ads
    MUJI ad: “享用道地美味”MUJI ad: “享用道地美味”

    Running since Sep 2026.

  • “秋裝上市”

    2 ads

    Running since Oct 2026.

How MUJI builds them

44 ads

What MUJI's ads are made of, row by row.

Free with an account.

Longest running

All 44

The MUJI ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

44 ads

Ask your agent about these ads
A studio-shot image shows a person from the waist down wearing dark grey, loose-fitting trousers and black shoes. The person is wearing a navy blue sweater over a grey shirt. The background is a plain, light grey studio backdrop.
Active · 60 days
MUJI
A top-down, centered studio photograph of a stainless steel perforated shelf panel. The panel features a uniform grid of small circular holes and is framed by two vertical metal bars with visible screws on both sides. The image is clean, minimalist, and brightly lit, highlighting the industrial texture of the metal.
Active · 60 days
MUJI
A close-up, high-angle shot of a metal wire shelf component. The image focuses on the structural detail of the shelving unit, showing the horizontal and vertical metal rods and the mounting bracket with a screw. The lighting is bright and clean, highlighting the metallic texture of the product.
Active · 60 days
MUJI
This video showcases a skincare product line designed for the Taiwanese climate. It features a woman in a bright, natural setting applying the products to her face, interspersed with close-up shots of the bottles and the texture of the skincare. The video highlights the natural ingredients and the lightweight, hydrating feel of the products.
Active · 60 daysVideo
MUJI
A young woman stands against a plain, light-grey studio backdrop, looking slightly off-camera with a gentle expression. She is wearing a simple, olive-green sleeveless tank top paired with light-colored, textured trousers. The image is clean and minimalist, focusing on the natural fit and everyday style of the clothing.
Active · 60 days
MUJI
A single beige no-show sock is displayed against a plain white background. The sock is oriented horizontally, showing its knit texture and a small size indicator printed on the side. The image is clean and minimalist, focusing entirely on the product's design.
Active · 60 days
MUJI
A studio-lit product shot of a light grey, semi-transparent plastic storage crate. The crate is rectangular, featuring a collapsible design with visible hinges and a clear front panel, set against a plain white background.
Active · 60 days
MUJI
A clear, cylindrical plastic bottle of skincare lotion stands centered against a plain white background. The bottle is filled with a transparent liquid and has a simple brown cap. Printed on the front of the bottle is the product name in both Japanese and English.
Active · 59 days
MUJI
A clean, high-angle studio shot of a single, empty, translucent white plastic storage bin. The bin is rectangular with a simple, minimalist design, set against a plain white background with a soft shadow beneath it. There is no text on the image itself.
Active · 59 days
MUJI
A high-angle studio shot of a stone bowl filled with a hearty beef and noodle soup, garnished with sliced green onions. A pair of wooden chopsticks rests on a small white rest in the upper right corner. Text in a rounded rectangular bubble at the top left and a larger text block at the bottom provide context about the meal.
Active · 58 days
MUJI
A close-up shot of a hot pot filled with various ingredients like tofu, mushrooms, and meat, with chopsticks lifting a piece of meat. A white text bubble at the top says 'Enjoy authentic deliciousness'. At the bottom, a white banner features the text 'Soup base series' followed by 'Cook easily, enjoy warm soup anytime'.
Active · 52 days
MUJI
A woman stands against a plain, light-grey background, looking slightly to her right. She is wearing a simple, solid-colored mauve t-shirt and a dark denim skirt. The image is clean and minimalist, focusing on the fit and style of the clothing.
Active · 43 days
MUJI
A single grey and white striped sock is laid flat against a plain white background. The sock is positioned horizontally with the foot pointing to the left and the cuff extending upwards. The lighting is even and soft, highlighting the texture of the fabric.
Active · 43 days
MUJI
A studio-lit product shot of a clear, rectangular plastic storage crate with a light grey frame. The crate is empty and shown from a slightly elevated angle against a plain white background. There is no text on the image itself.
Active · 43 days
MUJI
A young man stands against a plain, light-colored background, wearing a white, long-sleeved, collarless linen shirt over a grey t-shirt and light brown trousers. He looks slightly to his left with a calm expression. The image is a clean, studio-style portrait focusing on the clothing's fit and texture.
Active · 43 days
MUJI
A studio-lit, front-facing product shot of a wooden storage unit with four drawers. The unit has a light oak wood grain finish and is set against a plain white background. There is no text on the image itself.
Active · 43 days
MUJI
A young man stands against a plain, light-colored background, looking slightly off-camera. He is wearing a dark teal, long-sleeved, button-down shirt over a light-colored, thin-striped t-shirt and dark trousers. The image is a clean, studio-style portrait focusing on the clothing.
Active · 43 days
MUJI
A bright, clean studio shot shows a collection of skincare bottles and tubes arranged on a wooden board on a table. A hand reaches into the frame to pick up one of the bottles. Text at the top left highlights a featured product with its price, while a large headline at the bottom introduces the skincare line.
Active · 38 days
MUJI
A calm, close-up video showing the preparation of a hot pot meal. A person's hands are shown cutting tofu, arranging vegetables and meat in a ceramic pot, and pouring in a pre-made soup stock. The pot is then placed on a portable stove to simmer, with steam rising from the lid.
Active · 38 daysVideo
MUJI
A high-angle, close-up shot of a steaming pot of seafood soup on a rustic wooden table. The soup contains shrimp, squid rings, clams, and herbs, with a small plate of chili and lime visible in the background. In the bottom right corner, there is white text printed on the image.
Active · 38 days
MUJI

How MUJI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What MUJI's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How MUJI advertises on Facebook and Instagram

The library holds 44 ads from MUJI in Retail / Marketplace, and 125 running on its Meta pages now. Its most common visual formats are Studio Shot (23 ads), Product Image (22) and Headline (13). Its ads most often open on a Aspirational (6 ads) hook. Its ads stay up a median 16 days, 0.8× the Retail / Marketplace median of 20 days.

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