Refreshed Nov 12, 2026

The hooks, angles and offers behind Carrefour’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Carrefour’s Meta page
1,545
Median runHow long its ads stay up
5 days
Against Retail / MarketplaceNiche median 29 days
0.2×

The messages Carrefour keeps paying for

Same idea, new creatives

  • “20 € OFFERS”

    2 ads
    Carrefour ad: “20 € OFFERS”Carrefour ad: “20 € OFFERS”

    Running since Nov 2026.

  • “49 99 29 99”

    2 ads

    Running since Nov 2026.

How Carrefour builds them

40 ads

What Carrefour's ads are made of, row by row.

Free with an account.

Longest running

All 40

The Carrefour ads that ran longest.

Free with an account.

A man in a pink jacket stands outside, comparing two large clear bins. One bin contains many small white bars, and the other contains many colorful bottles. He explains the difference between the two, highlighting the environmental benefits of the small bars. The video then shows how to use the bars to create shower gel and presents a chart showing the product's high rating. Finally, he stands in front of a Carrefour store, holding the product and encouraging viewers to find it in their local store.
Active · 72 daysVideo
The video starts with a person cutting a deodorant stick and pouring its liquid into a glass, showing how little product there is compared to the plastic packaging. It then transitions to showing a refillable deodorant system and explaining how to use it. Finally, it shows the product on a store shelf and highlights its eco-friendly and effective qualities.
Active · 71 daysVideo
The video starts with a journalist asking a question about a product's quality. It then shows a magazine article with product comparisons and ratings. The ad demonstrates how to create shower gel and shampoo from concentrated sticks and reusable bottles, highlighting the environmental benefits. Finally, it shows the product on a store shelf and a person holding it.
Active · 71 daysVideo
A first-person perspective shot shows a hand holding a Minions-themed 900.care shower gel bottle inside a retail store. The background is blurred, showing shelves stocked with the same product. Two pink text overlays are placed over the image, expressing excitement about finding the product in a specific store and encouraging others to find it there too.
Active · 71 days
A woman in a store asks for help finding a specific product. She describes it as a special shower gel shaped like a Minion, with a banana scent, that is eco-friendly and refillable. Another woman then appears, showing the exact product, a Minion-shaped shower gel with a banana-scented refill, and explains how to use it. The video ends with a shot of the product in a shower.
Active · 71 daysVideo
The video opens with a static image of baby products: Pampers diapers, Bledina baby food, and Biolane wet wipes. Below them, large text announces a 15% discount. This is followed by text detailing the offer for the baby universe every Thursday. The Carrefour logo is visible at the top left.
Active · 29 days
The video shows a series of text overlays with a catchy, rhythmic beat. The text announces the launch of Carrefour Mobile's new plans on the Orange network, highlighting monthly savings for Club Carrefour members. It presents three tiers of plans with varying data amounts and prices, followed by a playful question about switching providers.
Active · 29 daysVideo
The video opens with a close-up shot of fresh fruits and vegetables, including bananas, oranges, peaches, tomatoes, bell peppers, and cauliflower. Text overlays appear, first stating "ZÉRO SOUCI POUR VOS COURSES" (Zero worries for your shopping) and then "SATISFAIT OU REMBOURSÉ SUR VOS FRUITS ET LÉGUMES*" (Satisfied or reimbursed on your fruits and vegetables*). A circular badge with "GARANTIE GOÛT & FRAÎCHEUR" (Taste & Freshness Guarantee) is also visible. The scene is dynamic with hands arranging the produce, suggesting a shopping or preparation context. The overall impression is one of abundance and quality.
Active · 29 days
The video displays baby products like Pampers diapers, Bledina baby food, and Biolane wipes against a light blue sky with clouds. Large text announces a 15% discount. The offer is for savings on the entire baby universe every Thursday for drive-in and delivery purchases. The video is 6 seconds long and features no people.
Active · 29 daysVideo
An illustration depicts a stack of Christmas presents wrapped in colorful paper, illuminated by warm string lights in a dark room. A doll and two plush toys, representing popular children's characters, are placed on top of the gifts. Large white text is overlaid on the upper portion of the image, asking a question about gift-giving for children.
Active · 10 days
A studio shot of a 4-in-1 vacuum cleaner standing on a wooden floor against a light green wall. The Carrefour logo is prominently displayed in white in the center of the image. Text is overlaid in white and light green, emphasizing the brand's commitment to home quality.
Active · 10 days
The video starts with a dark red background and white text that asks "COMMENT DIT-ON". This is followed by more text asking "BON ET CONSERVATION SANS NITRITE EN ITALIEN?". The screen then transitions to show a variety of sliced meats, with the brand "ROVAGNATI NATURALS" displayed at the top. Finally, it shows packaged meat products labeled "SANS NITRITE" and text that says "Charcuterie italienne CONSERVATION SANS NITRITE" and "À déguster au rayon frais".
Active · 10 days
A studio shot of a black 4-in-1 vacuum cleaner and its accessories placed on a wooden floor against a light green wall. The image features the product name, a price tag, and a small disclaimer at the bottom. A 'GÉNÉRÉ PAR IA' badge is visible in the bottom right corner.
Active · 10 days
A young boy in a red sweater stands in a room decorated for Christmas, looking up in awe at a giant Christmas tree made of toys and gift boxes. The Carrefour logo is at the top, with the text "Prêt à jouer avec Nous?" below it. Two small icons of a car with a red checkmark and a red car with a checkmark are above the toy tree. The scene is warm and festive, suggesting a magical holiday experience.
Active · 9 days
The video opens on a festive Christmas scene, with a Christmas tree made of toys and gifts. The Carrefour logo is visible above a fireplace. Text overlays ask "Prêt à jouer avec Nous ?" (Ready to play with us?). Below this, two icons show "livré chez vous" (delivered to your home) and "drive". The scene is warm and inviting, suggesting a holiday shopping experience.
Active · 9 daysVideo
The video opens with a man in a supermarket holding up two packages of ground beef. Text overlay reads "POV : Ton pote prononce le mot BURGER" with a burger emoji. The scene then cuts to another man in the same supermarket, looking at his phone. The next shot shows the ground beef packages being placed into a shopping cart. The final scenes show a graphic with the Carrefour Le Marché logo, a special offer for the ground beef, and a "50 ANS" (50 years) celebration graphic.
Active · 9 days
A green background features a package of two beef burger patties topped with a row of lit birthday candles. Text overlays include the brand logo, the product name, origin information, and a promotional price. The bottom of the image includes a 50-year anniversary badge and a note about offer conditions.
Active · 9 days
A family is sitting on the ground in a park covered in autumn leaves. Text overlays announce "20€ OFFERS" with a code and a minimum purchase. The scene is joyful, with the family members throwing leaves in the air.
Active · 7 days
A family is sitting on the ground in a park, surrounded by fallen autumn leaves. Yellow and orange leaves are being thrown in the air. A blue banner overlays the scene with the text "20€ OFFERS AVEC LE CODE COURSES20 DÈS 80€ D'ACHAT". Below this, a red banner reads "FAITES-VOUS LIVRER EN EXPRESS". The Carrefour logo is visible on the left side of the banner.
Active · 7 days
A family is sitting on the ground in an autumn park, surrounded by fallen leaves. Text overlays announce a discount of 20 euros with a code, valid from 80 euros of purchase. The scene is cheerful with people throwing leaves in the air.
Active · 6 daysVideo

How Carrefour makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Carrefour's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Carrefour advertises on Facebook and Instagram

The library holds 40 ads from Carrefour in Retail / Marketplace, and 1,545 running on its Meta pages now. Its most common visual formats are Product Image (18 ads), Text Overlay (17) and Lifestyle Image (8). Its ads most often open on Offer only (9 ads), Question (7) and Relatability (6) hooks. Its ads stay up a median 5 days, 0.2× the Retail / Marketplace median of 29 days.