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Murad ads

The hooks, angles and offers behind Murad’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
102 days
Visual formats
Hook tactics
Niche
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A green bottle of Murad Retinal ReSculpt Overnight Treatment is shown against a white background. To the right of the bottle, a circular graphic states "AS SEEN IN THE SUNDAY TIMES STYLE." The product is a serum with a pump dispenser, and the label clearly indicates the brand name, product line, and the specific treatment. The overall presentation is clean and highlights the product's endorsement by a reputable publication.
Ran 102 days
Murad
A woman with dark, wavy hair smiles gently at the camera, standing in a well-lit bathroom. She is wearing a light grey sweater. The background shows a sink with wooden cabinets, a round mirror, and a hanging plant. On-screen text at the top of the image reads: "Retinol and retinal are NOT the same thing."
Ran 89 days
Murad
A close-up selfie video of a man with short brown hair and a beard, wearing a blue t-shirt. He is looking directly at the camera with a slight smile. The background appears to be a home interior with wooden beams visible on the ceiling and cabinets in the distance. The on-screen text reads: "I'm about to mansplain perimenopause." The creator is speaking directly to the viewer, adopting a conversational and slightly humorous tone to introduce a topic that might be considered outside of typical male discourse.
Ran 89 days
Murad
A middle-aged woman with dark hair and fair skin looks directly at the camera. She is wearing a dark green t-shirt. The background appears to be a bathroom with a mirror and some toiletries visible. The text "Your 10-step routine might be working against you" is overlaid on the image.
Ran 89 days
Murad
A woman with shoulder-length wavy blonde hair stands in a well-lit bathroom, looking directly at the camera. She is wearing a grey crewneck sweatshirt and blue jeans. The background features a large mirror, modern wall sconces, and wooden cabinetry with a white countertop. On-screen text overlays the image, posing a question about skin changes in one's 40s and urging the viewer to watch.
Ran 89 days
Murad
A woman with shoulder-length brown hair, wearing a navy blazer over a white t-shirt, looks directly at the camera. She is standing in a bright, modern kitchen with white cabinets and wooden countertops. The text overlay reads: "Retinol for your face. Retinal for your neck and jaw." The overall impression is one of skincare advice and product recommendation.
Ran 89 days
Murad
A close-up shot of a woman's neck and décolletage, showing visible skin texture and flakiness. The woman has dark hair and is wearing a light-colored t-shirt. The on-screen text reads, "Prescription tretinoin scared me off retinoids for years." The visual focuses on the skin's condition, implying a problem that the product aims to solve.
Ran 89 days
Murad
A split screen shows two women. The top portion features a young Asian woman with long, dark hair, looking directly at the camera. The bottom portion shows an older Caucasian woman with blonde hair and glasses, also looking at the camera and smiling. White text is overlaid on the image, reading "Don't use retinol & Retinal if you are watching this!". The copy "Is retinal just a fancy retinol? No." is also present.
Ran 89 days
Murad
A green pouch of Murad Resurgence Collagen ReSculpt Skin Support Dietary Supplement is placed inside an open olive green suede handbag. Other items visible in the bag include a yellow notebook, earphones, and a metal tin. A pair of tortoiseshell sunglasses hangs from the side of the handbag. The text overlay on the image describes the product's benefits, highlighting its marine collagen peptides and skin-supporting nutrients that enhance elasticity and hydration.
Ran 31 days
Murad
The creative features a light grey background with text at the top that reads "MARINE COLLAGEN PEPTIDE HELPS MAINTAIN". In the lower right corner, the Murad logo is visible. The main visual shows a hand wearing a light pink glove, turning a valve on a grey gas tank. A clear tube connects the tank to a small, green, deflated balloon which is attached to a stand on the left side of the image. A pressure gauge is attached to the valve assembly, showing a reading.
Ran 31 days
Murad
A woman is shown talking to the camera, with a split image of her stomach below. The text overlay reads "NO AMOUNT OF JUICE EVER FIXED THIS PART OF MY BODY". The split image shows her stomach "4 weeks ago" on the left and "Now" on the right, with visible changes in muscle definition and skin texture. The creator is sharing her personal experience with a body treatment.
Ran 24 days
Murad
The creative is a product-focused image with text overlay. The background is a plain, light-colored studio setting with a subtle shadow line indicating a floor and wall. The text overlay, which serves as the hook, states: "This targeted retinal body treatment dramatically lifts, firms, and tightens sagging, crepey skin in 4 weeks." The image itself does not contain any product or people, relying solely on the text to convey the message.
Ran 24 days
Murad
A woman with long brown hair, wearing a white camisole, sits on a bed and holds a green jar of Murad skincare. She is looking towards the camera with a slight smile. The text overlay reads: "Body skincare deserves just as much love as the skin on our face ✨" The ad copy mentions her use of the product to improve the look of crepey, sagging, and dimpled skin.
Ran 24 days
Murad
A woman in a grey athleisure set is captured mid-motion in a bright, modern living room with a fireplace and kitchen island in the background. She is looking directly at the camera with a determined expression. White text overlays the bottom of the video, reading: "If retinal is already in your face routine, don’t forget the rest of your skin. Help visibly smooth and firm from the neck down."
Ran 24 days
Murad
A woman wearing a green Nike cap and a black sports bra is shown from the chest up, with her hands clasped in front of her face. White text overlaid on the image reads "Beyond the tummy tuck." The woman appears to be in a bathroom, with a mirror and a scale visible in the background. The overall impression is one of post-surgery recovery and ongoing self-care.
Ran 24 days
Murad
A hand holds a green bottle of Murad Retinal ReSculpt Neck & Décolleté Lifting Serum. The bottle has a silver pump dispenser and a white label with black text. The text on the label is partially visible, showing the brand name "Murad" and product details. Another hand is visible on the left side of the frame, open and facing upwards. The background is a plain, light color. The on-screen text explains the serum's benefits for smoothing wrinkles and lifting sagging skin on the neck and décolleté.
Ran 24 days
Murad
A woman with dark hair and full makeup is shown in a bathroom setting, pulling at the skin on her upper arm to demonstrate crepiness. Yellow text overlaying the top of the image reads "CREPEY SKIN OVER 40?". She is wearing a black tank top and a delicate necklace. The overall impression is a personal demonstration of a common skincare concern.
Ran 24 days
Murad
A woman with blonde hair, wearing a green t-shirt, holds a green jar of Murad skincare. She is using her finger to scoop out some of the product. On-screen text reads: "Consistency is the whole game✨ Two years of @muradskincare Retinal ReSculpt Body Treatment, same arms but the crepey texture is visibly smoother, the skin looks firmer and just more youthful! Encapsulated retinal in a formula made for the body. ✨ No quick fixes, just finding a formula that actually works. You can shop now on Amazon! Comment: FIRM for the link #muradpartner #muradskincare #bodyretinal #smoothskin #gpl1skin".
Ran 24 days
Murad
A close-up shot shows a person holding a clear glass bowl filled with water. The person's face is reflected and distorted within the water, creating an abstract and intriguing visual. The text "Murad" is visible in the bottom right corner. The creative uses an explainer hook, with the on-screen text detailing the science-backed benefits of the skincare product for firmer, smoother, and healthier-looking skin.
Ran 19 days
Murad
A woman with wavy brown hair, wearing a dark blue blazer over a white t-shirt, looks directly at the camera. She is in a well-lit kitchen with white cabinets and wooden countertops. The text "Powered by encapsulated retinal." is overlaid on the image. The background includes kitchen appliances, a sink with plants, and a window.
Ran 17 days
Murad

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