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NARSBeauty / Personal Care

NARS ads: 38 winning Facebook and Instagram ads

Every NARS ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 35 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
577
Median run
3 days
Against Beauty / Personal Care’s 18-day median
0.2×
In the library: 25 statics, 3 carousels, 10 videos
38 ads
Ask Claude about NARS (opens Claude in a new tab)Meta Ad Library page of NARS (opens in a new tab)

Longest run

Longest run: 35 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

NARS ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
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Hook, asks you to sign in
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Status, asks you to sign in
Type, asks you to sign in
SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

A woman in a black blazer sits in front of a camera, applying foundation to her face with a brush. She talks about her makeup routine and demonstrates the product's application. The video features text overlays highlighting the product's benefits and the woman's experience.
Live35 days
NARS
A creator demonstrates a liquid blush product by applying different shades to her cheeks and blending them with a brush. She shows the product packaging and swatches the colors on her hand to display the pigment. The video focuses on the application process and the final look on her skin.
Live35 days
NARS
A creator speaks directly to the camera, explaining her preference for a specific foundation. She holds up the product, shows multiple shades, and demonstrates applying it to her face with a brush. The video features text overlays that highlight her spoken points about the product's coverage and finish.
Live35 days
NARS
A woman demonstrates the application of four different shades of liquid blush on her cheeks. She holds the bottles, applies the product directly to her skin with the applicator, and blends it out using a makeup brush. The video focuses on the product's texture and the resulting color on her face.
Live35 days
NARS
A woman demonstrates her makeup routine for special occasions using a collection of NARS products. The video shows her applying foundation, bronzer, blush, concealer, eyeshadow, mascara, and lip products. The video features close-up shots of the products and the application process, with the brand name and product details appearing as text overlays throughout.
Live35 days
NARS
A polished video showcasing makeup products on models against a light blue studio backdrop. The models hold and apply various items from a makeup collection, including a palette and a lipstick, while looking directly into the camera. The video features quick, rhythmic cuts between different models and close-ups of the products in use.
Live33 days
NARS
A creator films herself in a car and at home, reviewing a foundation. She shows her bare face, then the product in a store, and finally applies it to her skin to demonstrate the finish. The video features text overlays describing the review process.
Live22 days
NARS
A woman in a striped top applies foundation to her face while talking to the camera. She holds the product bottle and a makeup brush, demonstrating the application process. Text overlays appear throughout the video, highlighting the product's benefits and the creator's experience.
Live22 days
NARS
A studio-shot image features a collection of NARS cosmetics arranged in the center against a neutral grey background. A sheer white ribbon is wrapped around the products, which include a lipstick, a nail polish, and a blush compact. Text is centered above the products, announcing an upcoming Black Friday event and exclusive early access for subscribers.
Live21 days
NARS
This carousel ad showcases a mascara product through four distinct cards. The first card displays the mascara tube and a brush with a black formula swatch on a white background. The second card shows two distinct color swatches labeled Infamous Brown and Starstruck Black. The third card is a grid of four close-up portraits of different models, each highlighting a specific lash type. The final card demonstrates the buildable nature of the formula by showing an eye with one, two, and three coats of mascara applied.
Live16 days
NARS
This carousel ad showcases a mascara product through a series of studio-lit product shots, close-ups of the brush, and before-and-after eye comparisons. The cards highlight the brush design, clinical study results, and product benefits like lift, length, and volume. The final card provides a comparison table between two different mascara products.
Live16 days
NARS
A woman with dark curly hair applies mascara to her lashes in a studio setting. She holds the product up to the camera, opens it, and carefully brushes the mascara onto her upper and lower lashes. The video focuses on the application process and the final look of her lashes.
Live15 days
NARS
A close-up portrait of a model with dark hair, looking directly at the camera. She is holding a black mascara tube upright near her face, with the brand name printed vertically on the product. The background is a clean, bright white.
Live15 days
NARS
A high-contrast studio photograph shows two mascara tubes against a plain white background. One tube is closed, while the other is open with its wand extended upward, revealing the dark brown mascara formula on the brush. The brand name is printed vertically in large white letters on the side of the closed tube.
Live14 days
NARS
A high-quality studio shot of two mascara tubes against a clean, white background. One tube is closed, while the other is open with its wand pulled out, revealing the brush. A second, different-colored mascara brush is positioned to the right of the open tube.
Live14 days
NARS
A close-up portrait of a woman with dark, curly hair looking directly into the camera. She is holding a black mascara tube horizontally in front of her face, positioned just below her chin. The background is a clean, neutral white, and the lighting is soft and professional.
Live13 days
NARS
The creative shows a single tube of foundation standing vertically against a plain white background. The product has a beige-toned body with the brand name printed vertically in black letters and a solid black cap at the base. It is a clean, minimalist product shot.
Live3 days
NARS
A top-down, close-up shot of two small cosmetic bottles with black caps, one closed and one open with its applicator brush exposed. The bottles are placed on a textured, light blue surface that resembles frost or ice crystals. The lighting is bright and even, highlighting the soft pink and mauve tones of the product inside the glass containers.
Live3 days
NARS
A top-down studio shot of a makeup collection arranged on a textured grey surface. The collection includes an open eyeshadow and blush palette, a lipstick, a lip gloss with its applicator, and a lip liner. The brand name and collection title are printed in elegant black text at the top of the frame.
Live3 days
NARS
A studio portrait of a woman wearing a white faux fur coat, holding a blue-tinted lipstick to her lips. The background is a soft, light blue gradient. Text at the top identifies the brand and the holiday collection, with a line below describing the product's unique color-changing feature based on skin pH.
Live3 days
NARS

Studio Shot, on 17 of its 38 ads

Counted over its 38 filed ads

Visual formats

Hooks it opens on

How NARS makes its ads

What its ads are built from, by type, counted over the ads we have read.

What NARS's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How NARS advertises on Facebook and Instagram

The library holds 38 ads from NARS in Beauty / Personal Care, and 577 running on its Meta pages now. Its most common visual formats are Studio Shot (17 ads), Product Image (15) and Headline (9). Its ads most often open on Relatability (3 ads) and Social proof (2) hooks. Its ads stay up a median 3 days, 0.2× the Beauty / Personal Care median of 18 days.

Brands like NARS

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

Ask Claude about NARS

Claude or ChatGPT searches its 38 ads here, reads them and answers with real creatives, each with how long it ran.

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