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Oats Overnight ads

The hooks, angles and offers behind Oats Overnight’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Food / Beverage 20
Top formats
Updated
Oct 31, 2026
Longest run
145 days
Visual formats
Hook tactics
Niche
Format
Hook2 selected
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A person is shown lying on a bench press, lifting a barbell. White text overlaid on the image reads "I can lift a lot." The scene is set in a gym with a brick wall and weightlifting equipment visible in the background. The person has a tattoo on their left leg.
Ran 145 days
Oats Overnight
A close-up, overhead shot displays several chocolate-covered donuts. A white bag of Oats Overnight is placed in the center, featuring the product name and flavor "Boston Cream." Overlaid on the image are several graphic elements: a green and white oval shape with "ORDER YOUR FIRST BOX 25% OFF GET IT WHILE YOU CAN!" text, a white speech bubble stating "20g PROTEIN" with an arrow pointing to the bag, another white speech bubble with "20+ FLAVORS" and an arrow pointing to the bag, and a final white speech bubble showing "120k+ REVIEWS 4.8/5" with star ratings.
Ran 145 days
Oats Overnight
A grid of Oats Overnight product pouches is displayed against a light blue background. The text "30+ flavors and counting..." is prominently displayed at the top of the image. Each pouch showcases a different flavor with its name and nutritional information, such as "Fruity Cereal," "Glazed Blueberry Donut," and "Cookies & Cream." The overall impression is a vibrant and extensive selection of breakfast options.
Ran 145 days
Oats Overnight
A woman with long brown hair is applying mascara to her eye while looking in a mirror. She is wearing a black top and red lipstick. The word "Look" is written in a script font across the image. The background is a bedroom with a window and a shelf with items on it. The reflection of the woman in the mirror is also visible.
Ran 145 days
Oats Overnight
A white banner with rounded edges contains black text that reads "$40 of freebies now!". The background is a dark, out-of-focus image of what appears to be a person's hands or fingers. The creative is simple and text-focused, highlighting a promotional offer.
Ran 145 days
Oats Overnight
The image displays a collection of Oats Overnight pouches arranged in two rows against a neutral brown background. The top row features four pouches with accompanying food items like French toast, pie, waffles, and cinnamon rolls. The bottom row shows four more pouches, each with a different flavor like S'mores, Salted Toffee, Banana Bread, and Vanilla, alongside related ingredients. Bold white text overlays the top portion of the image, proclaiming "Best oatmeal you've ever tasted. Plus, 20g protein."
Ran 145 days
Oats Overnight
A man stands outside a building wearing a maroon t-shirt with "Troy GOOD TIMES Fulfillment Manager" printed on it. The t-shirt also has a graphic of a cartoon character and the text "Lanes open now. 1-800-CAN-BOWL". Overlayed on the man's chest is a dark purple rectangle with white text that reads "Probably have to go with". Above the man, on a dark grey wall, is a numbered list of seven flavors: 1. Churro, 2. Maple Bacon, 3. Broccoli Cheddar (??), 4. Bomb Pop, 5. Dulce de Leche, 6. Horchata, 7. Bread-Pudding. The question "What flavor should we make next?" is also present in the ad copy.
Ran 144 days
Oats Overnight
A person with dreadlocks and glasses is drinking from a white cup. The person is wearing a black t-shirt. The background is a white door with panels. Text overlays the image, stating 'Great value. Great breakfast.' The overall impression is of a quick and easy meal solution.
Ran 144 days
Oats Overnight
The creative displays a nutrition facts label for Oats Overnight. The label highlights that one serving contains 280 calories and 20g of protein. The text "It has 20g of protein" is overlaid on the image, emphasizing the protein content. The background shows a blurred image of the product, likely oats and chocolate chips, suggesting the flavor and texture of the oatmeal.
Ran 144 days
Oats Overnight
A close-up shot of Oats Overnight's Glazed Blueberry Donut flavored oatmeal packet, surrounded by actual donuts and blueberries. The packet highlights "20g Protein", "Gluten Free", and "Non-GMO". Below the packet, three large purple boxes display key product benefits: "20g protein", "30+ flavors", and "2.4M customers". A smaller graphic in the top left corner shows a shaker bottle with the text "free shaker bottle" pointing to it.
Ran 144 days
Oats Overnight
A close-up shot shows a person wearing blue gloves and a yellow corduroy jacket. Text overlayed on the image reads "Get Free Stuff". Below that, another text overlay says "Not only are these". The background is blurred and appears to be a counter with some packaging. The creative is a short, blurry video clip.
Ran 144 days
Oats Overnight
The creative features a bright orange background with the text "You asked, we answered." in large white font. Below this, multiple social media comments are displayed in dark grey speech bubbles, each containing user-generated reviews of Oats Overnight products. The comments highlight positive experiences and flavor preferences, such as "This pecan pie flavor of the month is bananas!!" and "CARROT CAKE OMG. You can taste the cream cheese icing...". The overall impression is a collection of customer testimonials reinforcing the brand's appeal.
Ran 143 days
Oats Overnight
A plain, light grey background fills the entire frame. In the center of the screen, the Oats Overnight logo is displayed in white text. Below the logo, the text "Have a better breakfast today." is also presented in white, sans-serif font. The overall aesthetic is minimalist and clean, focusing on the brand name and a simple call to action.
Ran 124 days
Oats Overnight
A top-down view of several glazed blueberry donuts arranged on a white surface. A white pouch of Oats Overnight Glazed Blueberry Donut mix is placed in the center of the donuts. The text "Four ways Oats Overnight has gotten even better." is overlaid on the image. The product is a breakfast cereal mix designed to be prepared overnight.
Ran 124 days
Oats Overnight
A pouch of Oats Overnight 'Iced Lemon Loaf' is centered on a background of sliced lemon loaf cake. The pouch has the brand name 'oats over night' in large yellow letters. Text on the pouch indicates it contains 20g protein, is gluten & dairy free, and non-GMO. The copy 'Iced Lemon Loaf' is displayed prominently on the creative.
Ran 121 days
Oats Overnight
The creative is shot from inside a refrigerator, looking out. A person's hand is visible in the background, reaching for a shaker bottle. The shaker bottle, labeled "oats over night," is filled with a creamy liquid and chia seeds. Text overlay on the image reads "This is." The overall impression is a quick, personal glimpse into someone's morning routine or meal prep.
Ran 109 days
Oats Overnight
A man stands in a kitchen with several pouches of Oats Overnight products lined up on a counter in front of him. The pouches display various flavors like "Strawberries & Cream," "Green Apple Cinnamon," "Fruity Cereal," and "Homestyle Waffles." The man is gesturing with his hands as if explaining something. On-screen text reads "fuel matters." The ad promotes a 25% discount on the first box.
Ran 109 days
Oats Overnight
A row of five Oats Overnight pouches is displayed on a white countertop. From left to right, the flavors are Cinnamon Roll, Banana Bread, Green Apple Cinnamon, Birthday Cake, and Chocolate Covered Banana. Each pouch has the brand name and flavor printed on it. The copy asks a question about the product's taste and protein content, and mentions the variety of flavors available. It also includes a call to action for a discount on the first order.
Ran 109 days
Oats Overnight
A product image displays a variety pack of Oats Overnight breakfast meals. The packaging features the brand logo and various flavor names like 'Glazed Blueberry Donut' and 'Butter Pecan Ice Cream'. Text overlays highlight key nutritional information such as '20g protein' and 'Gluten Free'. The overall presentation is clean and focuses on showcasing the product's variety and health benefits.
Ran 87 days
Oats Overnight
A spinning wheel with various prize options is shown, with a woman standing next to it and gesturing towards it. The wheel has segments labeled with prizes such as "Free Sweatshirt", "Free Flavor", "Free Extra Bottle", and "Free Protein Coffee". The text on the screen asks, "Let's see what Paul gets for free in his order." The background appears to be a warehouse with shelves of products.
Ran 87 days
Oats Overnight

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