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Opal ads

The hooks, angles and offers behind Opal’s Facebook and Instagram ads, filed by format and niche.

Ads
17
Newest ad
November 2026
Main niche
App / Software 17
Top formats
Updated
Nov 1, 2026
Longest run
288 days
Visual formats
Hook tactics
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The screen is black with white text. The Opal logo is at the top. The main text asks, "Do You Need Instagram Right Now?". Below that, it says "Breathe in..." and "Breathe out..". Further down, it explains that the limit can be customized in the "Limit" tab of the Opal app. Finally, it shows statistics in French: "Instagram Bloqué : 71x Aujourd'hui" and "Bloqué par la Session : APP BLOCKER".
Ran 288 days
Opal
Two pieces of paper are laid on a wooden table. The left paper has the word "Limit" written in quotes. Below it is a purple square with an hourglass icon. To the right, another paper has the word "Opal" written on it. Below it is a black square with a circular icon. Two iPhones are placed below the papers. The left phone displays a TikTok video, and the right phone shows the home screen with the TikTok app icon visible. A finger is shown interacting with the right phone screen.
Ran 269 days
Opal
The creative is a black screen with white text in the center. The text reads "Get off that phone." The message is direct and serves as a command to the viewer, implying a need to disconnect from their device. There is no other visual information or branding present in the creative.
Ran 227 days
Opal
The screen is black with white text. The top of the screen shows the Opal logo. Below that, it says "Instagram Was Blocked by Opal." The next line reads, "You have set up Opal to block this app during your session." Below that, it says, "Manage blocking by opening the Opal app." Then, "Opal's mission is to empower humans to focus better." Finally, it says, "Thank you." The bottom of the screen has a diamond icon and says, "Instagram Bloqué : 65x Aujourd'hui" and "Bloqué par la Session : APP BLOCKER."
Ran 154 days
Opal
The screen displays the Opal logo at the top, followed by a padlock icon and the text "Facebook is blocked by Opal." Below this, it states, "You are currently in an active Focus Session." Further text explains, "You can manage your session by opening the Opal app." The creative concludes with the phrase, "May the focus be with you."
Ran 153 days
Opal
The creative is a text-only ad with a dark, speckled background and a blurred image of a person in the background. White text overlays the image, with the hook stating, "Maturing is realizing that phone addiction is killing us all, slowly but surely. No one was doing anything to fight this until now. We are Opal, let us change your life. We help you live your life to the fullest and experience things outside of your phone." The text is large and centered on the screen, making it the primary focus of the ad.
Ran 153 days
Opal
The creative is a screenshot of a notes app on a phone. The top of the screen shows the "All iCloud" menu and a "Done" button. The main content of the note is divided into two sections: "Old me working:" and "Now:". Under "Old me working:", there are three bullet points with sad emojis, detailing issues like getting too distracted, having unfinished tasks, and canceling plans. Under "Now:", there is a happy emoji followed by the text "Using Opal blocking all distractions."
Ran 152 days
Opal
The creative shows a person from behind, doing pull-ups at a gym. Text is overlaid on the image. The top text reads: "Me before Opal: 4h/day screen time, zero discipline". The bottom text reads: "Me now: 42 min/day, morning gyms, deep focus, no scroll guilt". The visual implies a transformation in the person's habits and focus after using the Opal product.
Ran 152 days
Opal
A video shows a boat speeding through the water at sunset, creating a large wake. Two people are visible in the distance, riding on an inflatable tube behind the boat. White text is overlaid on the video, reading "Almost forgot life is meant to be lived offline." The scene evokes a sense of freedom and escape from daily digital life.
Ran 152 days
Opal
The image shows a person's feet wearing white socks with red stripes and ripped blue jeans, standing on a light brown wooden floor. White text with a black outline is overlaid on the image, reading "I saw this guy locking in for 10 hour STRAIGHT" followed by two crying-face emojis. The text and emojis are the hook of the creative, suggesting a relatable or humorous observation about intense focus.
Ran 145 days
Opal
A young man is sitting in a field of wildflowers with mountains in the background. Text overlayed on the image reads "Longest offline moment." The man is looking towards the camera with a relaxed expression. The scene evokes a sense of peace and disconnection from technology.
Ran 137 days
Opal
The creative shows a close-up of a kitchen sink filled with soapy water and a hand scrubbing it. White text overlays the image, stating that the user is forced to clean their apartment to earn 'silly gems' because the Opal app locked them out of their phone. The text also includes the hashtag #livingwithADHD, indicating a relatable struggle for individuals with ADHD. The overall scene depicts a chore being done reluctantly.
Ran 130 days
Opal
A phone screen displays the Opal app interface, showing a notification that 'Fantasy Hike Was Blocked by Opal'. The screen informs the user that they have set up Opal to block apps during their sessions and provides instructions on how to manage blocking. It also states Opal's mission to help humans focus better and confirms that 'Fantasy Hike' was blocked twice today during a session named 'Boss Babe'. A 'Close' button is visible at the bottom.
Ran 127 days
Opal
A young woman stands in front of a green board with text written on it. She is wearing glasses and a white t-shirt, holding a marker in one hand and a small black device in the other. White text overlays the bottom half of the video, reading "pov: you find the solution that breaks your iphone addiction so you can regain your time 🎀". The text on the green board appears to say "FIXING YOUR BROKEN".
Ran 127 days
Opal
A person is lying in bed, looking at their phone. Text overlays the image, stating "me in 2025: about to bombard my dopamine receptors with 90 minutes of TikTok without leaving bed." The image is a lifestyle shot with text, depicting a relatable scenario of excessive phone use.
Ran 118 days
Opal
The creative shows a smartphone displaying the Opal app's blocking screen. The screen indicates that 'Fantasy Hike' was blocked by Opal, and that the user has set up Opal to block apps during their sessions. It also mentions that Opal's mission is to empower humans to focus better. The screen displays that 'Fantasy Hike' was blocked twice today and by the session 'Boss Babe'. A 'Close' button is visible at the bottom.
Ran 115 days
Opal
A woman walks down a gravel path in a grassy field under a bright sun. Overlayed on the bottom half of the screen is a mockup of a phone's screen time app. The app shows a graph of daily screen time usage and statistics for 'Entertainment', 'Social', and 'Travel'. The main text overlayed on the image reads: "Wie sich herausstellt, brauchte ich nur eine alberne App, die mich von meinem Handy aussperrt".
Ran 107 days
Opal

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