AdSwipeFile

Refreshed Nov 12, 2026

PlayStation ads

The hooks, angles and offers behind PlayStation’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn PlayStation’s Meta page
870
Median runHow long its ads stay up
3 days
Against Games / ToysNiche median 11 days
0.3×

The messages PlayStation keeps paying for

Same idea, new creatives

  • “BLACK FRIDAY”

    3 ads
    PlayStation ad: “BLACK FRIDAY”PlayStation ad: “BLACK FRIDAY”

    Running since Nov 2026.

  • “YOUR NEXT GAME AWAITS”

    2 ads
    PlayStation ad: “YOUR NEXT GAME AWAITS”PlayStation ad: “YOUR NEXT GAME AWAITS”

    Running since Oct 2026.

  • “CALL OF DUTY: MODERN WARFARE 4”

    2 ads
    PlayStation ad: “CALL OF DUTY: MODERN WARFARE 4”

    Running since Nov 2026.

How PlayStation builds them

23 ads

What PlayStation's ads are made of, row by row.

Free with an account.

Longest running

All 23

The PlayStation ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

23 ads

Ask your agent about these ads
A promotional graphic for a limited edition video game controller. The image features a black and purple controller with palm tree motifs against a pink and orange gradient background. Large white text displays the game title, followed by product details and a release date.
Active · 64 days
PlayStation
A vertical graphic features a stylized purple and orange gradient background with palm tree silhouettes. A limited edition game controller is centered in the frame, featuring custom branding. Text below the controller announces the product name and its upcoming release date.
Active · 64 days
PlayStation
A promotional graphic for a video game pre-order on a solid blue background. The top features the PlayStation Store logo and the game title in bold white text. Below, a framed collage of game scenes showcases characters, vehicles, and environments. A rating pending badge is located in the bottom right corner.
Active · 39 days
PlayStation
A digital advertisement for a video game edition on a blue background. The top features the PlayStation Store logo, followed by the game title in large white text and a call to pre-order. The center displays a framed collage of various game scenes and characters, with the game logo overlaid in the middle. A rating pending badge is visible in the bottom right corner.
Active · 39 days
PlayStation
A digital advertisement for a gaming subscription service features a bold headline in white text against a deep blue background. Below the headline, two rectangular game cover art images are displayed side-by-side, representing titles available in the catalog. The brand logo is positioned at the top left, and an ESRB rating badge is located in the bottom right corner.
Active · 24 days
PlayStation
A digital graphic on a dark blue background features the PlayStation Plus logo at the top. Large white text announces the availability of hundreds of games, with two highlighted subscription tiers, Premium and Extra, displayed below. Four game cover art images are arranged in a grid, showcasing popular titles available in the catalog.
Active · 24 days
PlayStation
This video showcases a selection of video games available on a subscription service. It opens with a branded screen featuring the service name and a call to action. The rest of the video displays fast-paced, cinematic gameplay footage from two different games, alternating between them to highlight the variety of titles. The video concludes with the brand's logo and tagline.
Active · 21 days
PlayStation
This video showcases a new playable character, Phoenix Cyclops, for a fighting game. It features fast-paced, high-energy gameplay footage of the character using fire-based powers against opponents in a game environment. The video includes text overlays announcing the character's arrival and availability, concluding with a summary of the game's ultimate edition content.
Active · 9 days
PlayStation
This video showcases a new playable character, Phoenix Cyclops, in a fighting game. The footage features intense, high-energy combat sequences with fiery visual effects and character moves. Text overlays announce the character's arrival and the availability of the game's ultimate edition, ending with the brand's logo.
Active · 9 daysVideo
PlayStation
This video advertisement promotes a Black Friday sale on PlayStation games. It features a dynamic, high-energy montage of gameplay footage from various titles, interspersed with branded graphics announcing the sale event. The ad concludes by showcasing the game covers together and displaying the brand's slogan.
Active · 3 days
PlayStation
The video opens with a blue background and the PlayStation logo, which quickly transitions to a promotional graphic for a Black Friday sale. The graphic features the text 'Black Friday' in large, bold letters, along with the tagline 'Pay less. Play more.' and an end date. Below the text, three game covers are displayed side-by-side, and an ESRB rating badge is visible in the bottom left corner.
Active · 3 daysVideo
PlayStation
The video features a dynamic, animated background with glowing blue PlayStation symbols. The text 'BLACK FRIDAY' appears prominently, followed by the offer 'PAY LESS. PLAY MORE.' and an end date. Three game covers are displayed in the center, and the PlayStation Store logo is visible at the top.
Active · 3 days
PlayStation
This ad features three game controllers in different colors—graphite gray, flare orange, and emerald green—arranged in a row against a sleek, dark background with red and blue lighting accents. The PlayStation logo and the collection name are displayed prominently at the top. Below the controllers, the release date is clearly stated, followed by a small disclaimer about regional availability.
Active · 3 days
PlayStation
This video advertisement promotes a Black Friday sale on the PlayStation Store. It features fast-paced montages of various video game gameplay clips, each accompanied by the game's cover art and a 'Save Now' button. The ad uses a consistent blue and purple theme with the PlayStation logo and branding throughout, ending with a call to action to visit the store.
Active · 3 days
PlayStation
A promotional graphic for a new collection of gaming controllers. Three controllers in different translucent colors are displayed against a split red and blue background. Text at the top introduces the collection name, while the bottom section announces the release date.
Active · 3 days
PlayStation
A promotional graphic for a Black Friday sale on the PlayStation Store. The background is a dark blue abstract design with glowing geometric shapes. The text 'BLACK FRIDAY' is prominently displayed in large white letters, accompanied by the offer 'PAY LESS. PLAY MORE' and an end date. Below the text, three game covers are arranged side-by-side, and an ESRB rating badge is in the bottom right corner.
Active · 2 days
PlayStation
This video advertisement promotes a Black Friday sale on the PlayStation Store. It features fast-paced, cinematic gameplay footage from various video games, interspersed with a branded graphic that displays the sale event details. The video concludes by showcasing three featured game titles and the brand's slogan.
Active · 2 daysVideo
PlayStation
A vibrant, neon-lit promotional graphic for a Black Friday sale on the PlayStation Store. The background features abstract blue and purple shapes with the iconic PlayStation controller symbols at the top. Below the main sale title, three game covers are displayed side-by-side, and an ESRB rating badge is in the bottom right corner.
Active · 2 days
PlayStation
A digital advertisement featuring a video game title card centered on a light grey and blue background. The game's artwork, depicting a female character in a fantasy setting, is framed in a blue border. The PlayStation Store logo is visible in the top left corner, and an ESRB rating badge is in the bottom left corner.
Active · 2 days
PlayStation
This video features a vibrant, animated graphic promoting a Black Friday sale on video games. The screen displays the event title, a catchy slogan, and a selection of game covers, all set against a dynamic, glowing blue background. The overall aesthetic is polished and energetic, designed to highlight the limited-time nature of the discounts.
Active · 1 dayVideo
PlayStation

How PlayStation makes its ads

What its ads are built from, by type, counted over the ads we have read.

What PlayStation's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How PlayStation advertises on Facebook and Instagram

The library holds 23 ads from PlayStation in Games / Toys, and 870 running on its Meta pages now. Its most common visual formats are Event Announcement (9 ads), Headline (9) and Branded Asset (7). Its ads most often open on Offer only (8 ads), Bold claim (3) and Aspirational (2) hooks. Its ads stay up a median 3 days, 0.3× the Games / Toys median of 11 days.

Brands like PlayStation

PlayStation by format

PlayStation by hook

Niche