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Refreshed Nov 12, 2026

Nintendo Switch ads

The hooks, angles and offers behind Nintendo Switch’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Nintendo Switch’s Meta page
122
Median runHow long its ads stay up
8 days
Against Games / ToysNiche median 14 days
0.6×

The messages Nintendo Switch keeps paying for

Same idea, new creatives

  • “More sports, more moves and more fun await online with Nintendo Switch Online!”

    2 ads
    Nintendo Switch ad: “More sports, more moves and more fun await online with Nintendo Switch Online!”

    Running since Nov 2026.

  • “Games night”

    2 ads

    Running since Nov 2026.

  • “One thing I've realized as the boys have got older is that I'm not always going to know everything they're into”

    2 ads

    Running since Nov 2026.

How Nintendo Switch builds them

39 ads

What Nintendo Switch's ads are made of, row by row.

Free with an account.

Longest running

All 39

The Nintendo Switch ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

Ask your agent about these ads
A father and his two young daughters sit on a couch playing a video game together. The father attempts to show off his gaming skills, but the girls playfully tease him and outplay him. The video captures their lighthearted interaction as they navigate the game's menus and gameplay.
Active · 16 daysVideo
Nintendo Switch
A man plays a video game with his family in a living room, claiming he is the best player. He is shown holding a handheld gaming console while sitting on a couch, and later, the screen shows the game being played on a large TV. The video features text overlays that set the scene and narrate his experience.
Active · 16 daysVideo
Nintendo Switch
A mother shares a personal story about her large family enjoying gaming nights together. She introduces a new gaming console as a way to bring her children together for shared activities. The video features clips of her children unboxing the console and playing a racing game on the TV, highlighting the fun and competitive moments they share.
Active · 16 daysVideo
Nintendo Switch
A father introduces a new game console to his family, showing them unboxing it and then playing together in their living room. The video features the family members interacting with the console and playing a racing game on their television. The father narrates the experience, highlighting the console's versatility and family-friendly nature.
Active · 16 daysVideo
Nintendo Switch
A mother shares a personal story about finding ways to connect with her teenage sons through gaming. The video shows the family playing a racing game on a console in their living room, with the mother explaining how the product allows them to see each other's faces on screen. The creative features the product, the family interacting, and text overlays that highlight the benefits of the gaming experience.
Active · 16 daysVideo
Nintendo Switch
A mother shares her experience with a new gaming console, showing her family playing together in their living room. The video features clips of the parents and children using the console in different modes, interspersed with screen recordings of the game being played. The mother also demonstrates the parental control app on her phone to manage screen time and features.
Active · 16 daysVideo
Nintendo Switch
A mother films her family playing a video game together in their living room. The video shows the family cheering and playing, then cuts to a close-up of the mother using a parental control app on her phone to set time limits. The ad highlights the balance between family fun and digital safety.
Active · 16 daysVideo
Nintendo Switch
A father plays a video game with his two young daughters in their living room. The video shows them laughing and interacting while playing together on a console. The father explains the importance of shared gaming experiences and demonstrates how he uses a parental control app on his phone to monitor their activity.
Active · 16 days
Nintendo Switch
A mother shares a nostalgic video comparing her childhood gaming experiences to playing with her own children on a new console. The video features clips of her playing older systems, followed by her and her family playing together on the new Nintendo Switch 2 in their living room. Text overlays appear throughout, asking the viewer about their first Nintendo and highlighting the new console's features.
Active · 16 daysVideo
Nintendo Switch
A father plays a video game with his two children in a living room, reflecting on his own childhood gaming experiences. The video shows him interacting with the console and controller, then playing alongside his kids on a large television screen. The creative highlights the shared experience of gaming across generations.
Active · 16 daysVideo
Nintendo Switch
A woman in pajamas plays a video game on a couch, but is interrupted by a parental control screen. She then demonstrates the Nintendo Switch parental control app on her phone, showing how she can monitor and manage her children's playtime. The video features clips of her children playing games and concludes with her using the app to override the controls.
Active · 16 days
Nintendo Switch
A father speaks to the camera about choosing a game console for his family, followed by clips of his family playing together in their living room. He then demonstrates the parental control app on his smartphone, showing how it allows him to manage screen time and game settings. The video ends with the family playing together on the couch.
Active · 16 days
Nintendo Switch
A young woman sits on a couch at night, playing a game on a handheld console. The screen shows a colorful, animated world with creatures, and she receives a video call invitation from a friend. They chat while playing together, showcasing the console's multiplayer capabilities in a cozy home setting.
Active · 11 days
Nintendo Switch
This video showcases the versatility of the Nintendo Switch 2 console by showing a man playing a game in different settings. It begins with a man playing on a train, then transitions to him playing at home on his TV with a friend. The video highlights the game Pokémon Pokopia, showing gameplay footage and the console in use.
Active · 11 days
Nintendo Switch
A split-screen graphic featuring two iconic Pokémon characters, Charizard on an orange background and Venusaur on a green background. The Pokémon logo is centered at the top, with the game titles FireRed Version and LeafGreen Version below their respective characters. A blue banner across the bottom states that the games are available now, with the Nintendo eShop logo below it.
Active · 10 days
Nintendo Switch
A digital illustration features an elven-like character with long, pale hair and glowing red eyes, holding a bright orb of light. The character is centered against a dark, ornate, and magical background. Text in the lower center announces the expansion pass title and its availability.
Active · 10 days
Nintendo Switch
A young woman sits on a sofa in a dimly lit living room, playing a video game on a handheld console. The screen shows her character interacting with Pokémon in a virtual world. She receives a game chat invitation, accepts it, and begins a video call with a friend to play together. The ad concludes with the game title and console branding.
Active · 10 daysVideo
Nintendo Switch
A man sits on a sofa in a living room, talking to the camera about managing his children's gaming habits. He demonstrates the Nintendo Switch Parental Controls app on his phone, showing how he can monitor playtime and set limits. The video also features shots of his children playing a game on a TV, and the man holding the console and controller.
Active · 9 daysVideo
Nintendo Switch
This ad features a vibrant graphic promoting online play for a sports video game. The top section displays the Nintendo Switch Online and game logos, while the center shows stylized characters engaged in sports activities against a globe background. A bold red banner at the bottom contains the primary promotional text, accompanied by a row of dots suggesting a carousel format.
Active · 8 days
Nintendo Switch
This video showcases gameplay footage from a video game, featuring various action-packed scenes of a character in a fantasy world. The video uses a montage style, cutting between different environments, combat encounters, and character moments. Text overlays appear throughout, highlighting the game's availability on the Nintendo eShop.
Active · 8 daysVideo
Nintendo Switch

How Nintendo Switch makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Nintendo Switch's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Nintendo Switch advertises on Facebook and Instagram

The library holds 39 ads from Nintendo Switch in Games / Toys, and 122 running on its Meta pages now. Its most common visual formats are Demo (19 ads), UGC Selfie (16) and Text Overlay (14). Its ads most often open on Relatability (15 ads), Question (3) and Belief (2) hooks. Its ads stay up a median 8 days, 0.6× the Games / Toys median of 14 days.

Brands like Nintendo Switch

Nintendo Switch by format

Nintendo Switch by hook

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