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So Yummy ads

The hooks, angles and offers behind So Yummy’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Food / Beverage 20
Top formats: Lifestyle Integration8
Polls and Quizzes6
Listicle5
Updated: Oct 31, 2026

Longest run: 158 days
Visual formats: Text Overlay15
Lifestyle Image4
Cartoon1
Hook tactics: Myth busting4
Question4
Challenge3

Niche

Format1

Hook

SortLongest running

15 ads

Text Overlay

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The image shows a picturesque canal in Venice, Italy, with a gondola and tables set for dining. Large white text with a black outline is overlaid on the image, posing a challenge: "IF YOU CAN IDENTIFY 12 ITALIAN DISHES, YOUR IQ MIGHT BE AROUND 140". Below the text, a teal button with a white cursor icon says "LET'S START".

Ran 158 days

A close-up shot of a beautifully plated meal featuring sliced steak, mashed sweet potatoes, and greens. A spoon is shown drizzling a fresh herb sauce over the greens. Green text overlay reads "J'ai essayé HelloFresh..." The meal appears to be a HelloFresh recipe, suggesting a positive experience with the meal kit service.

Ran 146 days

A close-up shot of a plate of food, featuring breaded meat, sliced cucumbers, and a creamy pink sauce. A green banner overlays the top of the image with the text "Besseres Essen für weniger" followed by three money bag emojis. A fork is shown cutting into the meat, indicating a meal being prepared or eaten. The overall impression is of a delicious and affordable meal.

Ran 146 days

A close-up shot shows a hand holding a raw steak over a cast iron skillet. Another hand is spreading herb butter on the skillet. Overlayed text in white and green reads "3 motivi per cui scelgo HelloFresh per le cene con la mia famiglia". The scene is set up for cooking, with ingredients like cherry tomatoes and herbs visible in the background.

Ran 124 days

An illustration depicts an elderly woman with glasses standing in front of bookshelves filled with books and apples. She is writing in a notebook with a pencil. Large white text overlays the image, reading "ADIVINAREMOS TU EDAD DE VOCABULARIO BASÁNDONOS EN CÓMO DEFINAS ESTAS FRASES" (We will guess your vocabulary age based on how you define these phrases). Below this, a green button with white text says "HAZ ESTA PRUEBA" (Take this test).

Ran 115 days

The creative is a quiz with a world map in the background. The main text asks 'What is the capital of Germany?' with four multiple-choice options: Frankfurt, Munich, Berlin, and Hamburg. Below the question, there is a yellow button that says 'Start the test'.

Ran 108 days

The image shows a wooden crate filled with various glass bottles of milk and juices. The bottles have colorful caps, some with branding visible. Overlayed on the top portion of the image is a large, bold headline that reads "3 REASONS PEOPLE ARE GETTING THEIR MILK FROM FARMS AGAIN" in purple and black text. The creative highlights the benefits of sourcing milk directly from farms.

Ran 106 days

A small, fluffy light-colored dog sits on a patterned rug in a modern home. The dog looks up and to the left. A dark kitchen island is in the foreground on the left. The text "Please don't fall for this fresh dog food rumor" is displayed in a white box with a dark border over the bottom part of the image. The text "fresh dog food rumor" is in red.

Ran 94 days

A golden retriever dog sits looking expectantly at a bowl of food in front of it. A hand holds up a sealed package of dog food, labeled "The Farmer's Dog Buddy's Turkey Recipe." The text overlay reads, "We wanted more healthy years with our dog." The scene is warm and domestic, suggesting a focus on pet health and well-being.

Ran 94 days

The creative is a text-only ad with a dark blue background and bright yellow text. The main text reads: "NOT A SINGLE SOUL BETWEEN 45 AND 75 HAS SCORED OVER 15 IN THIS OLD TABLE MANNERS QUIZ. WILL YOU BREAK THE STREAK?". Below this text, there is a red button with white text that says "TAKE THE TEST". At the bottom left corner, there is a small disclaimer stating "This ad includes a synthetic performer."

Ran 90 days

A cartoon illustration depicts two children in a grassy field under a yellow sky. A girl with blonde hair, wearing a red dress, is speaking to a boy with brown hair, wearing a green shirt and orange checkered pants. A speech bubble above the girl's head contains the text: "If you can finish 17 of these phrases, you're well educated!!" Below the children, a red button with white text reads "Start Quiz." The overall scene suggests a quiz or challenge related to language or education.

Ran 90 days

A close-up shot of a prepared meal on a plate, featuring sliced steak, mashed sweet potatoes, and sautéed greens. A spoon is held above the plate, drizzling a sauce over the greens. Green text overlay on the image reads "J'ai essayé HelloFresh...". The meal appears to be a home-cooked dish, possibly prepared using a meal kit service.

Ran 76 days

A black cast iron skillet is shown from a top-down perspective. Text overlays in white and yellow are positioned over the skillet. The white text reads "Die 3 größten Mythen über Kochboxen" and the yellow text reads "Die Leute fallen immer noch darauf herein". The creative is promoting a meal kit service with a discount offer.

Ran 68 days

Ran 68 days

A collage of three iconic movie villains: Thanos from Marvel, Darth Vader from Star Wars, and the Joker from DC Comics. Below the images, large, stylized text asks the question "WHICH VILLAIN ARE YOU?". At the bottom of the creative, a bright yellow button contains the call to action "FIND OUT NOW".

Ran 62 days

A close-up shot shows a person dipping a piece of flatbread into a skillet filled with a hearty, tomato-based dish containing a perfectly cooked fried egg and crumbled feta cheese. The text overlay reads "Voici à quoi ressemble un mois de repas avec HelloFresh," which translates to "This is what a month of meals with HelloFresh looks like." The visual highlights the appealing presentation of a prepared meal, suggesting the convenience and quality of the service.

Ran 60 days

A wooden crate is filled with glass bottles of various beverages, including milk, juice, and possibly other dairy products. The bottles have colorful caps. Overlayed on the top portion of the image is a large, bold headline in blue and black text that reads "3 REASONS PEOPLE ARE GETTING THEIR MILK FROM FARMS AGAIN". The creative highlights the benefits of sourcing milk directly from farms.

Ran 46 days

A single, cooked sweet potato sits on a clear glass plate against a blue tiled background. White text with a black outline reads "Les mythes les plus trompeurs" and green text reads "à propos de HelloFresh" overlaid on the image. The creative appears to be debunking common myths about the HelloFresh meal kit service.

Ran 41 days

A white baking dish filled with a ham and cheese crescent roll bake is shown from a top-down angle. The crescent rolls are arranged in a woven pattern over a cheesy filling. Text overlaying the image reads "HAM & CHEESE CRESCENT ROLL BAKE." A package of Hillshire Farm Honey Ham is visible in the lower left corner.

Ran 37 days

The creative is a text-only ad with a dark background. The text is in a bold, white font with a yellow outline and is angled. The main text reads "Die 3 größten Mythen über Kochboxen, die Leute immer noch darauf hereinfallen." This translates to "The 3 biggest myths about meal kits that people still fall for." The ad is promoting a winter sale for HelloFresh, offering a discount and free add-ons for new customers using a specific code.

Ran 17 days

Food / Beverage20