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SoulCycleSports / Outdoor

SoulCycle ads: 24 winning Facebook and Instagram ads

Every SoulCycle ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 348 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
86
Median run
20 days
Against Sports / Outdoor’s 16-day median
1.3×
In the library: 15 statics, 9 videos
24 ads
Ask Claude about SoulCycle (opens Claude in a new tab)Meta Ad Library page of SoulCycle (opens in a new tab)

Longest run

Longest run: 348 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

SoulCycle ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

Two women in athletic wear perform choreographed dance moves on a city sidewalk, mimicking the motions of a spin class. Text overlays appear on screen to label each dance move, such as 'Crunch + Push Up' and 'Sway'. The video ends with the two women performing a synchronized move together.
Live348 days
SoulCycle
A series of short, quick-cut clips featuring different pairs of people in a SoulCycle studio. Each pair reacts to the question 'You took a theme ride?' with various expressions, including happy, disappointed, sarcastic, and flirty. The background shows a wall covered in photos and the brand name.
Live133 days
SoulCycle
A young woman takes the viewer along for a SoulCycle indoor cycling class. The video shows her arriving at the studio, changing into her cycling shoes in the locker room, and participating in a high-energy, music-filled class. The video ends with her smiling in the mirror after the workout, looking energized and happy.
Live54 days
SoulCycle
A young woman documents her routine of attending a SoulCycle class in a new city. She shares how the community and routine help her mental health, showing her arrival, the studio, the workout, and the amenities. The video is a personal vlog-style narrative that highlights the social and wellness benefits of the studio.
Live54 days
SoulCycle
A woman in workout gear and sunglasses films herself outdoors against a bright blue sky. She looks directly into the camera with a confident expression. Large, elegant yellow text is overlaid on the video, addressing the viewer and encouraging them to keep working out.
Live24 days
SoulCycle
A high-energy montage of people cycling in a dark, neon-lit studio. The video features various shots of participants and instructors riding stationary bikes, waving towels, and cheering. A single line of text remains centered on the screen throughout the entire video.
Live24 days
SoulCycle
This video shows a montage of people in a dimly lit, candlelit indoor cycling studio. The participants are seen riding stationary bikes, clapping, and cheering in an energetic, communal atmosphere. The text overlay remains consistent throughout the video, emphasizing the studio as a central destination.
Live24 days
SoulCycle
This video features a montage of high-energy indoor cycling classes and studio-lit shots of people working out on stationary bikes. The footage captures participants pedaling, dancing, and cheering in a dark, neon-lit studio, interspersed with clean, red-background shots of individuals exercising. The text "soulcyclemaxxing" is consistently overlaid on the center of the screen throughout the entire video.
Live24 days
SoulCycle
A high-energy video shows a fitness instructor greeting people at a gym front desk with high-fives. The scene shifts to a dimly lit spin class where the same instructor leads a group of people on stationary bikes. The video captures the instructor's intense, motivational coaching style throughout the workout session.
Live24 days
SoulCycle
A studio-lit image shows a woman in athletic wear riding a stationary exercise bike, her hair flowing as she leans forward. Large white text at the top reads as a hook, with a yellow underline beneath the word 'Starting'. Below this, a yellow line of text details an introductory offer.
Live20 days
SoulCycle
A group of people are smiling and laughing while riding stationary bikes in a dimly lit studio. The scene captures a high-energy, communal fitness environment. Text is overlaid at the bottom of the image, highlighting a promotional offer for a new routine.
Live20 days
SoulCycle
A vertical image shows a man on a stationary bike, hands behind his head, smiling with his eyes closed. The background is a solid, vibrant yellow, and the image has a slight glitch effect. Large white and yellow text in the center promotes a limited-time offer.
Live20 days
SoulCycle
A dark, moody portrait of a man exercising, with a yellow-tinted lighting effect. The text in the center offers a specific deal for unlimited rides, while the bottom line provides an aspirational statement.
Live20 days
SoulCycle
A studio-lit image features a woman in athletic gear riding a stationary bike, her hair flowing dynamically. Bold white text at the top identifies the brand, followed by a headline about the difficulty of beginning a fitness routine. Below the headline, yellow text presents a limited-time offer for unlimited rides.
Live20 days
SoulCycle
A group of diverse people are shown in a dimly lit indoor cycling studio, smiling and laughing while riding stationary bikes. The image captures a high-energy, communal fitness atmosphere. Large white and yellow text is overlaid at the bottom, promoting a fitness routine and a special pricing offer.
Live20 days
SoulCycle
A black and white studio portrait shows a woman in athletic wear holding dumbbells in a boxing stance. Yellow text is overlaid on the right side, with a bold headline followed by a clear offer. The brand name is centered at the top.
Live20 days
SoulCycle
A woman is shown laughing while riding a stationary bike in a dimly lit studio, with a warm, golden-yellow filter applied over the entire image. The text is centered in the middle of the frame, clearly stating a promotional offer for unlimited rides. At the bottom, a call-to-action encourages the viewer to begin their fitness journey.
Live20 days
SoulCycle
A black and white studio portrait of a woman in athletic wear holding two dumbbells in a boxing stance. Large yellow outlined text sits to the right of her, followed by white text detailing a promotional offer. The brand name is centered at the top.
Live20 days
SoulCycle
A smiling man in a branded tank top is shown riding a stationary bike. The background is a gradient of blue and yellow. Large white text overlaid on the left side of the image presents a promotional offer.
Live20 days
SoulCycle
A man with a man-bun is smiling while riding a stationary bike, positioned on the right side of the frame. The background is a gradient of blue and yellow. Large white text on the left side of the image presents a promotional offer for unlimited rides.
Live13 days
SoulCycle

Model Shot, on 11 of its 24 ads

Counted over its 24 filed ads

Visual formats

Hooks it opens on

How SoulCycle makes its ads

What its ads are built from, by type, counted over the ads we have read.

What SoulCycle's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How SoulCycle advertises on Facebook and Instagram

The library holds 24 ads from SoulCycle in Sports / Outdoor, and 86 running on its Meta pages now. Its most common visual formats are Model Shot (11 ads), Offer-First Banner (10) and Headline (7). Its ads most often open on Offer only (8 ads), Aspirational (5) and Relatability (5) hooks. Its ads stay up a median 20 days, 1.3× the Sports / Outdoor median of 16 days.

Brands like SoulCycle

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about SoulCycle

Claude or ChatGPT searches its 24 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8