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The Body ShopBeauty / Personal Care

The Body Shop ads: 28 winning Facebook and Instagram ads

Every The Body Shop ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
258
Median run
3 days
Against Beauty / Personal Care’s 18-day median
0.2×
In the library: 10 statics, 18 videos
28 ads
Ask Claude about The Body Shop (opens Claude in a new tab)Meta Ad Library page of The Body Shop (opens in a new tab)

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

The Body Shop ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

28 ads

A vertical graphic on a dark background features colorful, stylized illustrations of ribbons and floral shapes in the corners. Large, bold white text in the center asks if the viewer wants early access to Black Friday savings and instructs them to sign up. A circular brand logo is positioned in the lower middle section.
Live18 days
The Body Shop
A dark-themed graphic features bold, white, centered text announcing early access to Black Friday savings. The background is adorned with colorful, stylized, hand-drawn floral and abstract shapes in the corners. A circular brand logo is positioned near the bottom center of the image.
Live17 days
The Body Shop
A creator sits on the floor and unboxes a large, festive advent calendar, revealing various skincare and body care products from the drawers. She then visits a store, shows the calendar on a table, and displays the full collection of items included in the set. The video ends with a flatlay of all the products spread out on the floor.
Live5 days
The Body Shop
A young woman assembles a gift hamper in her home, filling a white wicker basket with homemade cookies, mugs, and beauty products. She demonstrates the items, including body butter and fragrance mist, while explaining her process for creating a cozy gift. The video features a warm, domestic aesthetic with shots of her kitchen and bedroom.
Live5 days
The Body Shop
A person opens a gift box containing a shower gel, body butter, and hand cream, then demonstrates the products in a bathroom setting. The video features close-up shots of the textures and application of each item, with text overlays explaining the benefits. The ad concludes with a branded call-to-action screen.
Live3 days
The Body Shop
A studio-shot product display features a purple gift box decorated with festive, colorful botanical illustrations. Arranged in front of the box are four bottles of skincare and fragrance products from a collection. The central panel of the box features text identifying the collection and celebrating 50 years of gifting.
Live3 days
The Body Shop
A young woman talks to the camera while holding a matcha drink and a tub of body butter, suggesting it as a gift. The video shows close-ups of the product's texture, the woman applying it to her arm and leg, and a quick shot of her preparing a matcha drink in her kitchen. The ad concludes with a branded end card featuring a shop now call to action.
Live3 days
The Body Shop
A young woman sits at a vanity in a bedroom, opening a gift set containing body care products. She demonstrates the shower gel, body butter, and hand cream on herself while talking to the camera. The video ends with a branded screen showing a call to action.
Live3 days
The Body Shop
This ad features a bento-grid layout showcasing two body care products alongside images of someone using them. The top left shows a bottle of shower cream surrounded by matcha powder and white chocolate curls, while the top right shows a person lathering the product on their back. The bottom left shows a hand applying lotion to skin, and the bottom right displays a tube of lotion with similar ingredients. A central teal banner displays the product name in white text.
Live3 days
The Body Shop
A woman in a towel demonstrates applying body butter to her skin in various settings, including a sauna, a shower, and a bedroom. The video features quick cuts of her using different scents of the product, showing the texture and application process. A persistent badge in the top right corner advertises a promotional offer.
Live3 days
The Body Shop
A person opens a large, pink advent calendar with numbered drawers, revealing various skincare and beauty products. The person then demonstrates the texture and application of several items, including creams, serums, and hair products, by applying them to their arm. The video focuses on the variety of products contained within the calendar.
Live3 days
The Body Shop
A static product display featuring various body care and haircare items arranged on dark blocks against a green background. Animated festive ornaments and stars float around the products. Large white text at the top and bottom announces a promotional offer.
Live3 days
The Body Shop
A static product display on a green background features various skincare and haircare items arranged on small pedestals. Animated, colorful, paper-like decorations float around the products. The text '3 FOR 2' appears at the top, followed by 'ON BODY CARE AND HAIRCARE' at the bottom.
Live3 days
The Body Shop
A studio-lit product shot displays a collection of five gingerbread-scented skincare items arranged on a plain brown surface. A large headline at the top names the scent, while a green circular badge highlights the limited edition status. A prominent call-to-action button is positioned below the products, followed by the brand logo at the very bottom.
Live3 days
The Body Shop
A studio-shot image displays a collection of body care products from a seasonal range, arranged on a plain brown surface. The products include a hand balm, shower cream, body scrub, body butter, and fragrance mist, all featuring matching labels. A dark green circular badge on the left highlights the limited edition status, while bold white text at the top introduces the scent profile and a call to action.
Live3 days
The Body Shop
A person opens a gift box containing a shower gel, body butter, and hand cream. The video then demonstrates each product, showing the shower gel lathering on a sponge, the texture of the body butter, and the application of the hand cream. The ad concludes with a branded end card.
Live3 days
The Body Shop
A studio-lit product shot of a green tube of hand balm centered against a plain white background. The tube features the brand name, product name, and a graphic illustration of matcha and white chocolate ingredients. The image is clean and minimalist, focusing entirely on the product packaging.
Live3 days
The Body Shop
A promotional video featuring a variety of skincare and haircare products arranged on dark pedestals against a green background. Animated, colorful, spherical ornaments and floral elements float around the products. Large white text at the top and bottom of the screen announces a promotional offer.
Live3 days
The Body Shop
A person opens a large, festive advent calendar box to reveal 25 numbered drawers. They proceed to open several drawers one by one, showcasing different skincare and haircare products from the brand. Each product is held up to the camera, with some being applied to the person's skin to demonstrate texture.
Live3 days
The Body Shop
A woman presents a large, festive advent calendar box, opening it to reveal its contents. She then demonstrates several skincare and body products from the calendar, applying them to her hand. The video concludes with her holding the closed box again.
Live3 days
The Body Shop

UGC Selfie, on 11 of its 28 ads

Counted over its 28 filed ads

Visual formats

Hooks it opens on

How The Body Shop makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Body Shop's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Body Shop advertises on Facebook and Instagram

The library holds 28 ads from The Body Shop in Beauty / Personal Care, and 258 running on its Meta pages now. Its most common visual formats are UGC Selfie (11 ads), Product Grid (9) and Demo (8). Its ads most often open on Offer only (7 ads), Question (4) and Relatability (3) hooks. Its ads stay up a median 3 days, 0.2× the Beauty / Personal Care median of 18 days.

Brands like The Body Shop

Other Beauty / Personal Care brands filed in the library.

All Beauty / Personal Care ads

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