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The Economist ads

The hooks, angles and offers behind The Economist’s Facebook and Instagram ads, filed by format and niche.

Ads
34
Newest ad
November 2026
Main niche
Other 34
Top formats
Updated
Nov 1, 2026
Longest run
123 days
Visual formats
Hook tactics
Niche
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The creative features a bright red background with the white text "Restart and save 50%" prominently displayed. To the left of the text, a white square contains a large red letter "E". Below this main text, six different magazine covers from The Economist are arranged in a grid. These covers feature various headlines and imagery related to global affairs, economics, and social issues, suggesting a diverse range of content available through the subscription.
Ran 123 days
The Economist
A man in a dark blue suit and a blue patterned tie looks up and to the left, with his hand tucked into his jacket. The background is a dark, out-of-focus screen on the left and a lighter, out-of-focus wall on the right. White text is overlaid on the image, stating: "The new chairman enlists heavy-hitters to fight a handful of gnarly problems."
Ran 79 days
The Economist
An illustration depicts a superhero figure holding a large syringe above their head. The superhero is wearing a blue costume with a yellow belt and cape. The text on the screen asks, "Can peptides give you superpowers?" Below this, it states, "The 'Wolverine stack' is supposed to boost healing and recovery." The overall aesthetic is colorful and graphic, with a red background.
Ran 76 days
The Economist
The Economist logo and headline "The costs of dating your boss" are displayed in red and black text on a cream background. Below this, "READ ARTICLE" is written in black text with a right-pointing arrow icon. The bottom half of the image shows a scene from The Office, where Michael Scott is shaking hands with Jan Levinson at a reception desk, while another person is seated in the foreground.
Ran 75 days
The Economist
The creative features a stylized illustration of a person's silhouette in profile against a backdrop of baobab trees and a pastel-colored sky. The Economist logo is prominently displayed in red text at the top, followed by the headline "The most friendless place on earth" in black text. Below this, a call to action reads "READ ARTICLE" with an arrow icon. The main hook text, "If you think rich, individualistic societies are the loneliest, think again," is overlaid on the image, challenging a common perception.
Ran 75 days
The Economist
The Economist logo is displayed in red at the top of the screen, followed by the headline "The best books of 2026 so far" in black text. Below the headline, "READ ARTICLE" is written in black with a right-pointing arrow icon. The bottom half of the image features a light blue background with stacks of white, abstract book-like shapes arranged in rows.
Ran 70 days
The Economist
The creative features a stark, black and white photograph of a crying toddler in a high chair, with a hand holding a spoon near their mouth. Above the image, the headline "The Economist" is displayed in red, followed by the text "Why children become fussy eaters" in black. Below this, "READ ARTICLE" is written with an arrow icon. The primary hook, "Parents swallow bad advice all too eagerly," is presented as a shocking statement, implying a common parental pitfall related to children's eating habits.
Ran 57 days
The Economist
The creative features a black and white image of Humphrey Bogart and Ingrid Bergman from the movie Casablanca, looking intently at each other. Above the image, the headline "The Economist" is displayed in red, followed by the text "Age gaps in relationships are not as bad as you think" in black. Below this, "READ ARTICLE" is written with an arrow icon. The overall aesthetic is that of a magazine article layout.
Ran 54 days
The Economist
An illustration depicts two purple monkeys sitting in a tree at night under a starry sky. The larger monkey, on the left, holds a champagne bottle and a glass, appearing to be drinking. A smaller monkey clings to its back. The text "The Economist" is displayed prominently at the top, followed by the headline "How humankind's 10m-year love affair with booze might end" and a "READ ARTICLE" button with an arrow. The overall visual suggests a commentary on humanity's long relationship with alcohol and its potential future.
Ran 52 days
The Economist
The creative features a headline and sub-headline from The Economist, overlaid on an image of young children in red uniforms performing exercises on a green turf field. The headline reads "The Economist" in red, followed by "Why child prodigies rarely become elite performers" in black text. Below this, "READ ARTICLE" is displayed with an arrow icon. The image shows a group of children in a downward-facing dog pose, spread out across the field, with buildings visible in the background. The copy suggests that while intensive training for young prodigies can be effective, its benefits might be overestimated.
Ran 47 days
The Economist
The Economist logo is displayed in red at the top of the image, followed by the headline "The restaurant business is changing beyond recognition." Below this, "READ ARTICLE" is written with an arrow pointing to the right. The bottom half of the image shows a dimly lit restaurant interior viewed from the outside at night. People are seated at tables, illuminated by the warm interior lights. Purple banners with Japanese text hang above the window.
Ran 46 days
The Economist
The Economist logo is displayed in red text at the top of the screen. Below it is a watercolor illustration of a man's face and upper torso. The man is wearing a suit and tie. The text "The Economist" is overlaid on the image. The copy states that stabilizing markets will be easy compared to reordering society for AI, according to short-seller Carson Block.
Ran 43 days
The Economist
The creative features a black and white photograph of a man sitting alone at a table in a cafe, with a bottle of wine and a glass in front of him. The Economist logo is displayed prominently at the top, followed by the headline "Falling wine sales reflect a lonelier and more atomised world." Below this, the text "READ ARTICLE" with an arrow suggests a call to action. The copy "It’s not just health-conscious youngsters who are saying no to Bordeaux" is overlaid on the image, posing a question to the viewer.
Ran 41 days
The Economist
A treemap graphic displays the industries of Jeffrey Epstein's top 500 correspondents. The largest sections are labeled 'Finance', 'Academia', and 'Media/entertainment', with smaller sections for 'Tech', 'Business', 'Law', 'Politics', 'Girlfriends/exes', 'Real estate', and 'Other'. Text at the bottom states that over 440,000 emails from these correspondents were analyzed, excluding staff, and that classifications are subjective. The Economist logo is visible in the bottom right corner.
Ran 39 days
The Economist
The creative is a text-only ad with a plain white background. The text "Go beyond the cover." is displayed prominently in the center of the screen in a bold, black sans-serif font. The text is the sole visual element, designed to pique the viewer's interest and encourage them to learn more about what lies beneath the surface of The Economist's content.
Ran 36 days
The Economist
The top half of the creative is black with white text. The text reads "ON THE MOVE" in a smaller font, followed by a larger headline: "The world's most, and least, liveable cities in 2026". Below this, in a script font, it says "See how 173 cities compare in EIU's annual ranking". The bottom half of the creative is a photograph of a crowded, bustling marketplace with stalls lining both sides of a long, covered street. People are walking through the market, and there are many colorful balloons visible.
Ran 34 days
The Economist
An illustration depicts a woman's upper body submerged in water, with a single drop of liquid falling from her neck and splashing into the water. A baby's hand reaches up from below the water's surface towards the falling drop. The Economist logo and the headline "Why many women cannot make enough breast milk" are displayed above the illustration, followed by a "READ ARTICLE" call to action. The copy "The causes are often beyond their control" is also present.
Ran 33 days
The Economist
An illustration depicts a robotic hand reaching out to touch the finger of a human hand, set against a blue sky with clouds. The Economist logo is displayed prominently at the top, followed by the headline "How to measure returns on AI" and a "READ ARTICLE" call to action. The overall image suggests a connection or interaction between artificial intelligence and humanity, aligning with the article's theme.
Ran 31 days
The Economist
An illustration depicts two figures against a bright blue sky, separated by a dark, stormy cloud. On the left, a woman in a white dress smiles, with rain falling around her lower half. On the right, a man in a shirt and tie looks down, with the dark cloud looming over him. Above the illustration, the text "The Economist" is displayed in red, followed by the headline "Why you should (almost) always look on the bright side of life" and "READ ARTICLE" with an arrow. The copy reads "The benefits—and dangers—of optimism."
Ran 27 days
The Economist
An illustration depicts a balance scale tipped to the right, with a house on one side and a money bag on the other. The scale is held up by a finger. Above the illustration, text reads "Tenancy v ownership" and "Is it better to rent or to buy?" Below that, it says "The answer depends largely on one thing."
Ran 24 days
The Economist

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