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Refreshed Nov 12, 2026

The Honest Kitchen ads

The hooks, angles and offers behind The Honest Kitchen’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn The Honest Kitchen’s Meta page
355
Median runHow long its ads stay up
2 days
Against PetsNiche median 33 days
0.1×

The messages The Honest Kitchen keeps paying for

Same idea, new creatives

  • “DOG FOOD DONE RIGHT:”

    2 ads
    The Honest Kitchen ad: “DOG FOOD DONE RIGHT:”

    Running since Sep 2026.

  • “Real food. Just made for your dog's bowl”

    2 ads
    The Honest Kitchen ad: “Real food. Just made for your dog's bowl”

    Running since Sep 2026.

  • “CATCH OF THE DAY”

    2 ads
    The Honest Kitchen ad: “CATCH OF THE DAY”The Honest Kitchen ad: “CATCH OF THE DAY”

    Running since Sep 2026.

How The Honest Kitchen builds them

56 ads

What The Honest Kitchen's ads are made of, row by row.

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Longest running

All 56

The The Honest Kitchen ads that ran longest.

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Niche
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Winning means kept running: brands rarely keep paying for ads that lose.

56 ads

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A bag of dog food sits on a wooden table in front of a window with closed blinds. A white text box floats above the bag, listing four key features of the product. The bag itself features images of raw ingredients and text highlighting its quality.
Active · 66 days
The Honest Kitchen
A video shows a person scooping dog food from a bag into a bowl and feeding their dog. The dog is shown eating, running, and resting. Text overlays highlight the product's features, such as high protein and human-grade ingredients, while the owner explains why they chose this food for their active dog.
Active · 66 daysVideo
The Honest Kitchen
A man sits on a couch with his dog, then stands in his kitchen to show a bag of dog food. He explains why he chose this product, highlighting its ingredients and convenience. The video ends with his two dogs eating the food from their bowls.
Active · 66 daysVideo
The Honest Kitchen
A static image features a bag of dog food centered against a solid dark pink background. Below the product, five teal stars are displayed above a customer testimonial written in white text, attributed to Stephanie. The testimonial highlights a dog's excitement for the food and the owner's satisfaction with its health benefits.
Active · 66 days
The Honest Kitchen
A video featuring a golden retriever eating dog food. The owner explains that their dog used to be a picky eater but now loves this food, which is made with real ingredients. The video shows the dog eating, the product packaging, and the dog enjoying various activities with its family.
Active · 66 daysVideo
The Honest Kitchen
A top-down view shows a bag of dog food next to bowls containing fresh ingredients like apples and pumpkin. A large, solid red text box overlays the left side of the image, containing white text that highlights the product's nutritional quality. The product packaging is visible on the right, showing the brand name and food clusters.
Active · 66 days
The Honest Kitchen
A woman stands in her kitchen holding a bag of dog food, explaining why she switched her dog to this brand. She shows the kibble clusters close to the camera to highlight their texture and quality compared to standard pellets. The video features text overlays throughout to emphasize her points about ingredients and her pet's routine.
Active · 66 daysVideo
The Honest Kitchen
A split-screen image shows a dog eating from a bowl on the left, with the product bag standing next to it. The right side is a solid magenta background with white and teal text overlays. The text addresses the difficulty of preparing pet meals and offers a simple solution.
Active · 66 days
The Honest Kitchen
A light-colored background features a dog eating from a bowl on the right, with a bag of dog food on the left. A central rectangular inset shows raw ingredients like chicken, greens, and kibble. Text overlays emphasize the simplicity of the feeding process.
Active · 66 days
The Honest Kitchen
A top-down studio shot shows a white bowl filled with small, round pet food clusters on a light beige surface. A piece of meat and a green apple sit on either side of the bowl. Bold white text at the top declares the product is better than kibble and easier than homemade, with a teal banner below emphasizing it as a starting point.
Active · 66 days
The Honest Kitchen
A top-down, close-up shot looking directly into an open bag of dry dog food. The kibble is visible in the center, while the bag's interior lining and printed text frame the food. Centered over the kibble is a short, bold statement about the quality of dog food ingredients.
Active · 66 days
The Honest Kitchen
A static image shows a bag of dog food placed on a wooden dining table next to two ceramic bowls labeled with names. A vase of pink tulips and candles sit behind the bowls, creating a homey, domestic setting. A black text box at the top shares a personal anecdote about a picky dog, while a smaller white box at the bottom highlights the product's ingredient quality.
Active · 66 days
The Honest Kitchen
A person presents a bag of dog food, highlighting its ingredients and the dogs' enthusiastic reaction to it. The video features close-up shots of the food being scooped and served into bowls, with text overlays emphasizing the quality of the ingredients. The creative uses a listicle format to present three reasons to switch to this food.
Active · 66 daysVideo
The Honest Kitchen
A hand holds a measuring cup filled with dry dog food clusters in front of a bag of the same product. The background shows a kitchen counter near a window with a view of a pool. A black text box with white text is positioned at the top of the image.
Active · 66 days
The Honest Kitchen
A medium-sized dog sits on a kitchen floor next to a bag of dog food. A large red text box with white text is overlaid in the center of the image, making a strong claim about the product. The dog looks directly at the camera while the product sits prominently in the foreground.
Active · 66 days
The Honest Kitchen
A close-up shot shows a metal scoop lifting small, round, light-brown food clusters from a green bowl filled with the same food. Large white text is overlaid at the top of the image, highlighting the production process. The scene is warm and focused on the texture of the product.
Active · 53 days
The Honest Kitchen
A vertical image shows two bags of dog food placed on mossy rocks near water. Large, bold black text at the top reads 'CATCH OF THE DAY', followed by smaller teal text listing the ingredients. The product bags are clearly visible in the center, showcasing their labels and the food inside.
Active · 53 days
The Honest Kitchen
This ad features two bags of dog food centered against a light beige background, surrounded by floating illustrations of raw ingredients like salmon, broccoli, pumpkin, and apple. The text at the top highlights the new product launch with a bold headline and a certification badge on the right side. The overall composition is clean and informative, focusing on the quality of the ingredients.
Active · 53 days
The Honest Kitchen
A top-down view shows two bags of dog food resting on a piece of crumpled white paper decorated with blue fish and wave illustrations. The headline is printed in large, bold dark blue text at the top, followed by two lines of smaller text. The overall aesthetic is clean and bright, emphasizing the quality of the ingredients.
Active · 53 days
The Honest Kitchen
A studio-shot image displays a multi-pack of cat food boxes arranged in a grid. The packaging features a cat's face, the brand logo, and text highlighting the product's grain-free, protein-packed, and human-grade quality. A prominent question is printed at the bottom right of the display.
Active · 52 days
The Honest Kitchen

How The Honest Kitchen makes its ads

What its ads are built from, by type, counted over the ads we have read.

What The Honest Kitchen's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How The Honest Kitchen advertises on Facebook and Instagram

The library holds 56 ads from The Honest Kitchen in Pets, and 355 running on its Meta pages now. Its most common visual formats are UGC Selfie (27 ads), Headline (23) and Demo (18). Its ads most often open on Relatability (18 ads), Belief (9) and Bold claim (6) hooks. Its ads stay up a median 2 days, 0.1× the Pets median of 33 days.

Brands like The Honest Kitchen

The Honest Kitchen by format

The Honest Kitchen by hook

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