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Topicals ads

The hooks, angles and offers behind Topicals’ Facebook and Instagram ads, filed by format and niche.

Ads
16
Newest ad
October 2026
Main niche
Beauty / Personal Care 16
Top formats
Updated
Oct 31, 2026
Longest run
222 days
Visual formats
Hook tactics
Niche
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A light purple tube of Topicals Exfoliating Body Serum is centered against a light grey background. The brand name 'slather' is written vertically in a stylized font on the upper part of the tube. Below the brand name, the text reads 'TOPICALS Exfoliating Body Serum' in a smaller font, followed by 'For textured skin' and '150 ml / 5 fl oz'. The hook 'welcome to Topicals 🪩' is displayed prominently at the top of the image.
Ran 222 days
Topicals
A dark background with pink text and product images. The text reads "FADED STARTER KIT" at the top, followed by "Brighten & clear in 3 steps." Below this, the three steps are outlined with brief descriptions: Step 1: Cleanse (Brightens dullness and softens skin), Step 2: Serum (Clears discoloration, dark spots and uneven texture), and Step 3: Eye Mask (Targets puffiness and dark circles). The products shown are a bar of soap, a tube of serum, and a pair of under-eye masks, all with the "FADED" branding visible.
Ran 166 days
Topicals
A close-up, slightly blurred shot shows multiple round, pinkish-beige skincare patches with a subtle pattern. White text overlays the image, featuring a five-star rating, followed by a quote attributed to 'Anna, VERIFIED CUSTOMER' stating, 'My dark spot vanished overnight.' The background is a soft, out-of-focus grey and white gradient.
Ran 166 days
Topicals
The creative features two pink under-eye masks with a repeating pattern of the word "FADED" in red. To the left of the masks, text lists the benefits of the ingredients: "Caffeine targets puffiness," "Kojic acid brightens," and "Niacinamide hydrates." Above the masks, the headline reads "Depuff and brighten dark circles," with the brand name "TOPICALS" above that. Below the headline, it states "SEPHORA'S #1 EYE MASKS."
Ran 165 days
Topicals
The creative features two tubes of "Topicals" skincare products against a white background with a smear of pale green cream. The top tube is partially visible, while the bottom tube is fully displayed, showing the text "Like Butter" in a stylized font. Above the product, large black text reads "SO CALMING & HYDRATING!". Below this headline, a quote from a customer describes the product's texture and hydrating properties, followed by a five-star rating indicated by black stars.
Ran 161 days
Topicals
A clean, studio shot of Topicals skincare products against a dark background. The products include a pink package of eye masks, a pink tube of serum, and a pink bar of soap, all with the "Faded" logo. White text overlays the image, stating "Award-Winning Brightening Skincare" and "The leading science-backed hyperpigmentation brand." The hook, "New to Topicals? Welcome.", is also displayed prominently.
Ran 129 days
Topicals
A close-up, slightly blurred image shows multiple small, round, pinkish-beige adhesive patches arranged in a grid. Each patch has a repeating pattern of the word "FADED" in a darker pink, along with small dots and dashes. Overlayed on the left side of the image are five white stars, followed by a quote in white text: "My dark spot vanished overnight." Below the quote, the name "Anna" is written, followed by "VERIFIED CUSTOMER" in smaller text.
Ran 121 days
Topicals
The image displays a close-up, slightly blurred view of several round, pink skincare patches arranged on a white surface. White text is overlaid on the left side of the image, featuring a five-star rating followed by a customer testimonial: "My dark spot vanished overnight." Below the testimonial, the name "Anna" is visible, with "VERIFIED CUSTOMER" underneath. The overall aesthetic is clean and focuses on the product and a positive customer experience.
Ran 93 days
Topicals
A close-up shot of a woman with blonde hair and dramatic, jeweled fingernails is shown against a teal background. She is holding a white wipe to her face, her expression one of mild displeasure. White text overlays the image, stating "Faded Peel Pads" and "Dark spots won't make the cut. Smoother texture and brighter skin with one swipe." The overall impression is a focus on skin improvement and the product's effectiveness.
Ran 89 days
Topicals
A clean, pink surface reflects a collection of Topicals skincare products against a black background. The products include a pink tube of serum, a pink package of eye masks, and a pink bar of soap, all featuring the brand's 'FADED' logo in red. Overlay text in white reads "TOPICALS" and "Brighter skin, Backed by science." The hook "New to Topicals? Welcome." is also displayed prominently.
Ran 45 days
Topicals
A woman with dark hair and eye patches is shown from the chest up, holding two tubes of lip balm. The background is a soft, blurred pink and white marble texture. Text overlays the image, announcing "MEET SLICK SALVE" in pink, followed by "Fresa y CANELA" in stylized script and spray-paint effects. Below that, it reads "Your favorite lip balm, now in two new and exclusive shades. Fresa for day, Canela for after dark." The bottom text states, "Exclusively available in the limited edition Bright Eyes & Slick Lips Holiday Kit."
Ran 24 days
Topicals
A woman with dark skin and eye patches is lying down, with her head tilted back. She is holding a tube of "Topicals" lip balm and applying it to her lips. The text "MEET SLICK SALVE" is displayed in a white box over the image. Below that, the words "CANELA" are spray-painted in brown. Further down, the text reads "A new shade of your favorite Slick Salve Lip Balm. Exclusive to the kit. Only for a limited time. Shades available exclusively in the Bright Eyes & Slick Lips Kit. Limited edition." The overall aesthetic is luxurious and edgy, with a focus on the product and its limited availability.
Ran 24 days
Topicals
A woman with long blonde hair and dark eye makeup is shown from the chest up, holding a small tube of "Topicals" lip balm to her lips. She is wearing a beige knit sweater over a white lace bra and denim jeans with a decorative chain belt. The text "Start sweet. Finish bold." is overlaid on the image. The background is dark with foliage and a hint of a car. This creative is part of a holiday kit promotion.
Ran 24 days
Topicals
A woman with eye patches and styled hair lies on a pink satin bed, holding a vintage phone to her ear. The word "Fresa" is written in large, pink script across the top of the image. Below it, text reads: "A new shade of your favorite Slick Salve Lip Balm. Exclusive to the kit. Only for a limited time. Shades available exclusively in the Bright Eyes & Slick Lips Kit. Limited edition." The overall aesthetic is luxurious and playful, suggesting a beauty product launch.
Ran 24 days
Topicals
A woman with dark skin and blonde-streaked hair is shown applying a lip product to her lips. She is wearing a beige sweater and a white lace bra. Large text overlays the image, reading "Start sweet. Finish bold." Below her, the words "NEW SLICK SALVE CANELA" are prominently displayed. Further down, smaller text states, "is the spiced brown you reach for after 7pm." The bottom of the image contains the smallest text: "Exclusively available in the limited edition Bright Eyes & Slick Lips Holiday Kit."
Ran 21 days
Topicals
The image displays a three-step skincare routine for dark spots. The top of the image features the text "NEW The complete dark spot system Eliminate hyperpigmentation with consistency. Our 3-step routine is all you need." Below this, three products are shown in a row: a bar of soap labeled "FADED", a packet of peel pads, and a box of dark spot patches. Each product is numbered 1, 2, or 3, with accompanying text describing its function: "Cleanse with Faded Bar", "Smooth with Peel Pads", and "Target with Dark Spot Patches". A disclaimer about a 2-week study is also present.
Ran 17 days
Topicals

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