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Refreshed Nov 12, 2026

Under Armour ads

The hooks, angles and offers behind Under Armour’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Under Armour’s Meta page
1,287
Median runHow long its ads stay up
15 days
Against Sports / OutdoorNiche median 26 days
0.6×

The messages Under Armour keeps paying for

Same idea, new creatives

  • “JUST IN”

    2 ads
    Under Armour ad: “JUST IN”

    Running since Oct 2026.

  • “IT'S HEATING UP EXTRA 40% OFF”

    2 ads

    Running since Nov 2026.

  • “TRÉNING -25 %”

    2 ads

    Running since Nov 2026.

How Under Armour builds them

37 ads

What Under Armour's ads are made of, row by row.

Free with an account.

Longest running

All 37

The Under Armour ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

37 ads

Ask your agent about these ads
A studio portrait of a man wearing a blue heathered athletic t-shirt. He is looking directly at the camera with a neutral expression against a plain, light grey background.
Active · 256 days
Under Armour
A studio-shot image of a black drawstring gym bag centered against a plain light gray background. The bag features a large, metallic gold brand logo in the center and the brand name printed in gold at the bottom. The drawstrings are black and cinched at the top.
Active · 227 days
Under Armour
A studio-lit, top-down view of two black athletic wristbands placed against a clean, light grey background. Each wristband features a white embroidered logo centered on the fabric. The image is a simple product display with no text overlay.
Active · 227 days
Under Armour
The image displays two black athletic wristbands positioned diagonally against a plain, light grey background. Each wristband features a white embroidered logo in the center. The composition is clean and minimalist, focusing entirely on the product.
Active · 227 days
Under Armour
A studio-shot image of a black drawstring bag against a light grey background. The bag features a large grey logo and the brand name printed in grey at the bottom. The drawstrings are light grey and hang down on both sides.
Active · 227 days
Under Armour
The image displays two white terry cloth wristbands positioned against a plain, light grey background. Each wristband features a small, dark embroidered logo centered on the fabric. The composition is clean and minimalist, focusing entirely on the product.
Active · 227 days
Under Armour
The image displays two white athletic wristbands positioned diagonally against a light grey background. Each wristband features a black embroidered logo centered on the fabric. The lighting is soft, casting subtle shadows beneath each item to create a sense of depth.
Active · 227 days
Under Armour
A studio-shot image of a person from the waist down, wearing a bright orange shirt, a dark blue belt with a metallic buckle, dark navy shorts, and white athletic shoes. The person is standing against a plain, light grey background. The focus is on the athletic apparel worn by the model.
Active · 175 days
Under Armour
A professional athlete performs intense soccer drills on a field, wearing a white long-sleeve compression shirt. The video uses cinematic, high-contrast lighting and quick cuts between close-ups of his face, his movements, and the grass. Text appears on screen in French, emphasizing the concept of pressure, before the brand logo and product name are displayed at the end.
Active · 25 days
Under Armour
A cinematic video features a soccer player in a white base layer training on a field. The camera captures him in various athletic poses, including sitting on the grass, running, and lying down, with dramatic lighting and close-ups of his face. Text appears on screen throughout, highlighting the theme of pressure, before revealing the product name and a final brand message.
Active · 25 daysVideo
Under Armour
A cinematic video features a professional athlete performing intense training drills on a soccer field. The athlete is shown in various states of exertion, including running, falling, and lying on the grass. The ad uses dramatic lighting and quick cuts to emphasize the physical challenge of the sport, with the product appearing as the athlete's base layer.
Active · 23 daysVideo
Under Armour
A behind-the-scenes video shows a professional athlete, Ibrahima Konaté, on a film set. He is wearing a white long-sleeved baselayer and black pants while lying on a patch of grass surrounded by studio lights and cameras. The video captures him relaxing and stretching on the ground between takes, highlighting the comfort of the apparel.
Active · 19 days
Under Armour
A high-angle shot shows a soccer player lying relaxed on a frost-covered grassy field with a soccer ball under his foot. The player wears a white long-sleeved compression top and dark pants. White text is overlaid on the image, with the brand logo in the top right corner.
Active · 18 days
Under Armour
The video shows a behind-the-scenes look at a professional athlete, Ibrahima Konaté, on a film set. He is seen lying on a grassy, floral set while crew members adjust the lighting and props around him. The athlete is wearing a white long-sleeved base layer and black pants, appearing relaxed and comfortable. The video concludes with the brand logo on a black background.
Active · 17 daysVideo
Under Armour
A young man stands centered against a plain light gray studio backdrop, wearing a white short-sleeved t-shirt. A red rectangular badge in the bottom left corner reads 'JUST IN', and the product name is printed in black text in the bottom right corner. The brand logo is positioned in the top right corner.
Active · 16 days
Under Armour
A split-view image shows a male model wearing a light green polo shirt from the front and back. Below the model, a sale badge, the product name, and the discounted price are displayed alongside the brand logo. The background is a plain, light grey studio setting.
Active · 16 days
Under Armour
A studio-shot image features a man wearing a light yellow polo shirt and grey trousers, holding a golf club. A red 'SALE' badge is positioned in the bottom left corner, and the product name is printed in the bottom right corner.
Active · 16 days
Under Armour
A studio portrait of a man wearing a white compression top, looking upwards with a focused expression. The lighting is dramatic, with cool blue and warm purple tones casting a glow on his skin. Text is overlaid in the lower portion of the image, and the brand name and logo appear at the top.
Active · 15 days
Under Armour
A high-angle shot shows a male athlete lying relaxed on a grassy field filled with small white flowers. He is wearing a white long-sleeved compression top and dark pants, with a soccer ball resting under one foot. The text is positioned at the top and bottom of the image, identifying the product and its purpose.
Active · 15 days
Under Armour
A high-angle shot shows a man lying on a patch of grass filled with wildflowers, wearing a white long-sleeved compression shirt and dark pants. A soccer ball rests near his feet, and he has his hands behind his head in a relaxed pose. White text is overlaid on the image, positioned near the man, describing the product as compression gear for those who thrive under pressure.
Active · 15 days
Under Armour

How Under Armour makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Under Armour's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Under Armour advertises on Facebook and Instagram

The library holds 37 ads from Under Armour in Sports / Outdoor, and 1,287 running on its Meta pages now. Its most common visual formats are Model Shot (15 ads), Offer-First Banner (15) and Studio Shot (12). Its ads most often open on Offer only (17 ads), Belief (5) and Aspirational (2) hooks. Its ads stay up a median 15 days, 0.6× the Sports / Outdoor median of 26 days.

Brands like Under Armour

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