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Refreshed Nov 12, 2026

WeatherTech ads

The hooks, angles and offers behind WeatherTech’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn WeatherTech’s Meta page
34
Median runHow long its ads stay up
214 days
Against AutomotiveNiche median 26 days
8.2×

The messages WeatherTech keeps paying for

Same idea, new creatives

  • “Made in Taiwan”

    2 ads
    WeatherTech ad: “Made in Taiwan”WeatherTech ad: “Made in Taiwan”

    Running since Apr 2025.

  • “DURABLE. RELIABLE. EXCEPTIONAL”

    2 ads
    WeatherTech ad: “DURABLE. RELIABLE. EXCEPTIONAL”WeatherTech ad: “DURABLE. RELIABLE. EXCEPTIONAL”

    Running since Apr 2026.

  • “What's that in your cart?”

    2 ads
    WeatherTech ad: “What's that in your cart?”WeatherTech ad: “What's that in your cart?”

    Running since Apr 2026.

How WeatherTech builds them

24 ads

What WeatherTech's ads are made of, row by row.

Free with an account.

Longest running

All 24

The WeatherTech ads that ran longest.

Free with an account.

Niche
Format
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Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

Ask your agent about these ads
A man accidentally drops a full cup of coffee onto the floor of his car, spilling the liquid across the floor mat. He wipes the spill away with a paper towel, showing how easily the liquid is removed from the surface. The video ends with a clean floor mat.
Active · 766 daysVideo
WeatherTech
A person removes a dirty, worn-out floor mat from the driver's side of a car. They replace it with a new, custom-fit black floor liner that covers the entire floor area. The person then peels off a yellow warning sticker from the new liner, revealing a clean and protected car interior.
Active · 666 days
WeatherTech
This video shows a series of car floor mats being placed on the ground, each with a label indicating its country of origin. The video cycles through several mats labeled as made in Taiwan, China, and India, before finally showing the brand's mat with a clear 'Made in USA' stamp. The creative uses a direct comparison to highlight the product's manufacturing location.
Active · 577 days
WeatherTech
A person removes a dirty, worn-out car floor mat from the driver's side of a vehicle. They then replace it with a new, custom-fit black floor liner that covers the entire floor area. The video highlights the ease of installation and the superior coverage of the new product compared to the old mat.
Active · 237 daysVideo
WeatherTech
This video shows a series of car floor mats from different manufacturers, each with a label indicating its country of origin. The camera zooms in on labels reading 'Made in Taiwan', 'Made in China', and 'Made in India' before finally showing a WeatherTech floor mat with a 'Made in USA' label. The video highlights the brand's domestic manufacturing as its key differentiator.
Active · 218 daysVideo
WeatherTech
A video showing a series of different car floor mats being placed on the ground. Each mat is briefly shown, followed by a close-up of its manufacturing origin label, such as 'Made in Taiwan', 'Made in China', and 'Made in India'. The final mat shown is a WeatherTech floor mat, with a close-up of its label reading 'Made in USA'.
Active · 217 daysVideo
WeatherTech
This video shows a person removing an old, dirty car floor mat and replacing it with a new, custom-fit black floor liner. The person then peels off a yellow warning sticker from the new liner, revealing a clean, perfectly fitted product. The video focuses on the ease of installation and the superior coverage of the new liner compared to the old one.
Active · 216 daysVideo
WeatherTech
This video shows a side-by-side comparison of two car floor mats. A hand pours water onto a generic mat, which allows the liquid to spill over the edges, marked with a red X. The same hand then pours water onto the brand's mat, which contains the liquid within its raised edges, marked with a green checkmark.
Active · 214 daysVideo
WeatherTech
This carousel ad showcases a variety of automotive accessories from the brand. The first card displays a shopping cart filled with various products in branded boxes. Subsequent cards feature close-up shots of these items installed in vehicles, including floor mats, a truck bed liner, window deflectors, a bumper step, a pet seat cover, and mud flaps.
Active · 214 days
WeatherTech
This carousel ad showcases various vehicle accessories from WeatherTech. The first card displays a dirty, mud-covered floor mat, while subsequent cards show the same mat clean in a vehicle trunk, a bumper step, a clean floor mat in a car interior, and a window deflector on a red truck. The creative focuses on the product's utility in protecting vehicles from dirt and wear.
Active · 214 days
WeatherTech
A close-up, high-angle shot shows a person's foot wearing a muddy brown work boot resting on a black, custom-fit car floor mat. The mat covers the entire floor area of the vehicle's footwell, protecting the carpet from the mud on the boot. The image focuses on the contrast between the dirty boot and the clean, textured surface of the protective mat.
Active · 214 days
WeatherTech
This video showcases the manufacturing process of car floor mats in an American factory. It features shots of large machinery, workers handling the products, and the finished mats being packaged. The ad emphasizes that the products are made in America, ensuring they are not affected by international tariffs.
Active · 214 daysVideo
WeatherTech
This carousel ad showcases car floor mats and liners. The first card features bold white text over a close-up of the textured mat surface with water droplets, accompanied by an American flag icon. The subsequent cards display the product installed in various vehicle interiors, highlighting its fit and protective qualities.
Active · 214 days
WeatherTech
A montage of various vehicle accessories in use, including floor mats, seat covers, and truck bed liners. The video shows a muddy boot on a floor mat, a dog sitting on a seat cover, and a bicycle in a truck bed. The final scene shows a shopping cart filled with various products.
Active · 209 daysVideo
WeatherTech
A man demonstrates a car sunshade by placing it in his vehicle. He uses a digital thermometer to show the temperature difference inside the car with and without the shade. The video concludes with a split-screen comparison of the two temperature readings.
Active · 186 days
WeatherTech
A person demonstrates a car sunshade by installing it in their vehicle. The video shows the interior temperature on a digital thermometer before and after the shade is used, highlighting the difference. The creative ends with a split-screen comparison of the two temperature readings.
Active · 182 daysVideo
WeatherTech
This video showcases car floor mats in various vehicle interiors. The creative opens with a bold text overlay on a close-up of a textured mat, followed by shots of the mats installed in different car models. The video highlights the product's durability and its American-made origin through text overlays.
Active · 170 daysVideo
WeatherTech
A studio-lit, high-angle shot of a grey, custom-molded automotive floor mat isolated against a plain white background. The mat features a textured, grooved design intended to trap debris and liquid. The image is clean and minimalist, focusing entirely on the product's shape and material.
Active · 127 days
WeatherTech
The creative shows a composite image of a black, grid-patterned cargo liner. The main image displays the liner in isolation against a white background, while an inset image shows the same liner installed in the trunk of a vehicle with a protective flap extended over the bumper.
Active · 127 days
WeatherTech
The creative shows a set of three black, custom-molded car floor mats arranged on a plain white background. The two smaller mats are positioned at the top, while the larger, single-piece rear mat is centered below them. The mats feature a distinct, raised-line pattern designed for trapping debris and liquid.
Active · 127 days
WeatherTech

How WeatherTech makes its ads

What its ads are built from, by type, counted over the ads we have read.

What WeatherTech's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How WeatherTech advertises on Facebook and Instagram

The library holds 24 ads from WeatherTech in Automotive, and 34 running on its Meta pages now. Its most common visual formats are Demo (10 ads), Cinematic B-Roll (7) and Product Image (6). Its ads most often open on Contrast (4 ads), Belief (2) and Question (2) hooks. Its ads stay up a median 214 days, 8.2× the Automotive median of 26 days.

Brands like WeatherTech

WeatherTech by format

WeatherTech by hook

Niche