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Zesty Paws ads

The hooks, angles and offers behind Zesty Paws’ Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Pets 20
Top formats: Benefit-Driven9
Limited-Time Offer8
Lifestyle Integration7
Updated: Oct 31, 2026

Longest run: 72 days
Visual formats: Product Image13
Lifestyle Image6
Feature Benefit Pointout1
Hook tactics: Relatability7
Offer only6
Question5

Niche

Format

Hook1

SortLongest running

5 ads

Question

Ask your agent about these ads

An orange background features a product shot of Zesty Paws Probiotic Bites. The text "How to Help Your Bestie Pass a GUT CHECK with" is overlaid on the image. The product container is orange with a label that says "Zesty Paws Probiotic Bites" and "Gut Health". Bullet points on the label highlight benefits like "Gut Function", "Gut Flora", and "Immune Function". A small graphic of a stomach is on the right side of the image.

Ran 72 days

A man with bleached hair and a mustache is holding a small microphone up to his mouth, as if speaking into it. He is wearing a grey t-shirt and a silver chain. The background is a plain, light-colored wall with a hint of a green plant on the left side. The text on screen describes the signs of seasonal allergies in dogs and mentions that science-led allergy support is available. The ad promotes a 25% discount with a code.

Ran 69 days

A woman is captured mid-stride as she descends a carpeted staircase, wearing athletic shorts and a zip-up hoodie. The word "my" is overlaid in white text on the stairs. The scene suggests a moment of personal activity or routine, possibly related to fitness or daily movement.

Ran 69 days

The creative features a split image with a black and white cat on the left and a white fluffy dog on the right, both looking towards the center. Between them, a bottle of Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil is displayed. The headline at the top reads "Did We Just Become Best Friends?". Below the product image, a yellow "BEST SELLER" tag is visible, followed by the product name and a description stating it "supports healthy skin and shiny coats".

Ran 67 days

The creative is a product shot of Zesty Paws Turmeric Curcumin Bites for dogs. The orange bottle is front and center, with the product name prominently displayed in white text. Key benefits like "Mobility," "Liver Function," and "Skin Health" are listed, along with ingredients such as "Curcuminoids, Turmeric, & Coconut Oil" and "BioPERINE." The text "No Artificial Flavors or Preservatives," "No Synthetic Colors," and "Made in the USA from US and Globally Sourced Ingredients" is also visible on the left side of the bottle. Two soft chews are placed in front of the bottle, and a silhouette of a dog is visible on the left. The hook text, "As the seasons change, it’s the perfect time to re-establish your pet’s well-being routine," is overlaid on the image.

Ran 67 days

Six pouches of Zesty Paws cat mousse are displayed in a grid above a calico cat looking up. The text "Mousse Match Made" and "Purrsonalized Picks" is overlaid on the image. The pouches are for Hairball, Calming, Digestion, 8-in-1 Multivitamin, Urinary Tract, and Allergy & Immune support.

Ran 67 days

The creative is a product shot of an orange tub of Zesty Paws Skin & Coat Bites for dogs. The text on the tub highlights key benefits such as supporting skin health, promoting a shiny coat, and immune system support, with ingredients like AlaskaOmega Fish Oil and Biotin. The tub also indicates it is bacon flavored and contains 90 soft chews. Overlaid on the image is the offer: "30% OFF* Skin & Coat Bites for Dogs using code WELCOME30 on your first order." Below this, in smaller text, it states "*Terms & Conditions Apply."

Ran 67 days

An orange jar of Zesty Paws Urinary Tract Bites for dogs is shown with two chews in the foreground. The jar has text overlays highlighting "No Artificial Flavors or Preservatives," "Made in the USA," "90 Chews per jar," and "Chicken Flavor." The main text on the jar reads "Urinary Tract Bites" with "Antioxidant" below it. The copy, presented as a testimonial from "Fido," humorously describes a dog's independent online shopping spree, filling a cart with various Zesty Paws products.

Ran 67 days

The creative is a product shot of an orange bottle of Zesty Paws Urinary Tract Bites for dogs. The text on the bottle highlights "All Ages," "Urinary Tract Bites," and lists benefits like "Supports Kidney Function & Health" and "Urinary Tract Support." It also mentions "Cranberry" and "D-Mannose" as ingredients, and "Bacon Flavor." The main text overlay on the image states "50% OFF* Urinary Tract Bites for Dogs using code FIRST50 on your first subscription order." Below this, in smaller text, it says "*Terms & Conditions Apply."

Ran 67 days

A close-up shot of a Zesty Paws 8-in-1 Multivitamin Bites supplement bottle is featured prominently in the foreground. The bottle is orange with white text detailing the product's benefits for bone & joint health, heart health, and skin & coat health. Behind the bottle, a fluffy, light brown dog with white fur on its chest and paws is lying down, looking towards the viewer. The background is a soft, light blue-grey. Overlaying the image is text that reads "25% off your first purchase | Use code PAWS25" and a "Shop Now" button.

Ran 67 days

The ad features a vibrant orange background with the headline "The Supplements Worth Trying" in large, playful font. Below the headline, it states "380k+ Five-Star Ratings*." The main visual showcases several Zesty Paws pet supplement products, including Omega Cat Mousse, Allergy & Immune Bites, and Probiotic Bites. A dog and a cat are pictured lying together in the foreground. Prominently displayed is a large "30% OFF YOUR FIRST ORDER*" graphic with the code "WELCOME30" highlighted. The bottom of the ad includes disclaimers about ratings and terms and conditions.

Ran 67 days

Ran 67 days

The creative features an orange bottle of Zesty Paws Turmeric Curcumin Bites for dogs. The bottle is shown from the front, with two of the soft chews in the foreground. Text on the bottle highlights "No Artificial Flavors or Preservatives," "Made in the USA," and lists benefits like "Mobility," "Liver Function," and "Skin Health." The hook, "A little welcome treat for you & your pup 🧡," is displayed prominently at the top. The overall impression is a product shot with overlaid text emphasizing its benefits and a welcoming offer.

Ran 67 days

An orange background features a product shot of Zesty Paws 8-in-1 Multivitamin Bites for dogs. The product packaging is prominently displayed, along with a list of benefits such as 'Bone & Joint Health', 'Immune Function', and 'Digestive Support'. A large blue cloud graphic in the top right corner announces '30% OFF First Purchase' with the use code 'WELCOME30'. The overall design highlights the product's features and a discount offer.

Ran 65 days

A chocolate Labrador retriever is lying down in front of an orange background. To the left of the dog, white text reads "Meet the Best Sellers!". Above the dog, white text reads "15% OFF" and below that, "with code: PETM15" in yellow. The dog is looking towards the viewer. In front of the dog's paws is a bright orange bottle of Zesty Paws Hip & Joint Bites.

Ran 60 days

A man is walking his small dog on a leash on a paved path. The man is wearing a black sleeveless shirt and brown shorts. The dog is black and white and has a pink bow on its back. Text overlays the image, highlighting the dog's daily activities and the benefits of the Zesty Paws Hip & Joint Bites for supporting joint health and mobility. The ad offers a 15% discount with a code.

Ran 58 days

A woman walks her small dog on a city sidewalk on a sunny day. She is wearing a black halter top and loose white pants. The dog is a brown and tan dachshund. Text overlays the image, stating "A shinier-looking coat may be just a pour away." and "Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil provides EPA and DHA omega-3 fatty acids that support skin and coat health. The liquid format is easy to add to wet or dry food." Other text highlights benefits and offers a discount code.

Ran 54 days

A small, tan dog is being walked by a person wearing blue jeans and a white tank top. The dog is in the foreground, looking to the side, and appears to be squatting. The person is holding a leash attached to the dog's harness. The background shows a white door and a light-colored wall. Text overlays the image, stating "Fleas and ticks weren’t invited to the adventure."

Ran 54 days

Two orange tubs of Zesty Paws dog supplements are shown side-by-side. The tub on the left is labeled 'Daily Probiotic Bites' and the tub on the right is labeled 'Skin & Coat Bites' with a yellow dog illustration. A green banner in the top left corner reads '-9%'. The text 'A little welcome treat for you & your pup 🧡 Enjoy 15% OFF your first order with code WELCOME15' is overlaid on the image. The price '$59.99' is displayed below the tubs, with a crossed-out price of '$65.94'.

Ran 54 days

A young woman with long, wavy brown hair is sitting on the floor, wearing a pink knitted sweater and blue jeans. She is holding an orange bottle and a small tube, and a grey cat is looking up at her, reaching for the tube. A paper plate with some food remnants is on the floor in front of the cat. On-screen text reads: "i'm gonna add a little bit of the oil on there for her". The background features a wall with light blue and white stripes and a window with a light-colored cushion visible outside. The overall scene depicts a casual, home environment where the woman is interacting with her pet.

Ran 53 days

Pets20