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17 Reverse psychology Hook Ad Examples

Tells the viewer not to buy, or not to watch.

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An ad on a dark teal background; the top features the brand name in white. Below is the phrase "DON'T buy our product*", written in a mix of white and green, with an asterisk. Under the phrase is the smaller text "*UNLESS YOU WANT." A white rectangle houses a bulleted list of product benefits: "Convenient", "Vet co-founded", "Real ingredients", "Human-grade", "Carbon negative".
Lyka Pet Food

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