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285 Automotive Ad Examples

Cars, dealers, car buying and selling, parts, tires, detailing and EV charging.

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A young woman stands in front of a dark grey Rivian R1S electric SUV. She is wearing a light blue short-sleeved shirt and dark blue pants. Text overlay on the bottom of the image reads "Rivian R1S". The hook copy is presented as a text overlay on the image, explaining that second-row captain's chairs are now available on all 2027 R1S trims.
Rivian
A man is shown polishing a bright yellow Dodge Challenger. He is sitting on a red bucket with wheels and holding a polishing tool. The car's hood has a black wrap. On the dashboard, there are stacks of US dollar bills. The text overlay announces a promotion where every dollar spent earns an entry to win $100,000 or a Dodge Demon, and also promotes the TORQX Polish & Correction Kit.
Chemical Guys
A dark grey Rivian R1S SUV is parked on a gravel road in a grassy, mountainous landscape under a partly cloudy sky. The Rivian logo is visible on the front of the vehicle. Text overlaying the top of the image reads "RIVIAN" in large, bold, black letters, with the sub-headline "Explore limited time offers" below it in smaller black text. The overall scene conveys a sense of adventure and luxury.
Rivian
A Rivian electric SUV is parked at a charging station in a desert landscape. Two people and a dog are walking towards the car, with one person plugging in the charger. The text overlay reads "RIVIAN" at the top, followed by "The perfect time to go electric" and "Explore our limited-time offers". The ad promotes lease and APR offers, along with complimentary charging.
Rivian
A close-up shot shows a hand using a detailing brush to clean the interior door handle of a car. The area is covered in white foam, indicating a cleaning process is underway. The brush is scrubbing around the chrome handle and the surrounding black textured plastic. The text overlay reads: "Bring your cabin back with the kit made to refresh surfaces, reach tight spots, and finish the job right."
Chemical Guys
A dark grey Rivian SUV drives on a dirt road through a grassy, hilly landscape under a cloudy sky. The text "RIVIAN" is displayed at the top of the image, followed by the headline "The perfect time to go electric." Below that, smaller text reads "Explore our limited-time offers." The vehicle is the primary focus, with two people visible inside the cabin.
Rivian
The creative displays two sealed packages of Chemical Guys car cleaning products. The top package is slightly out of focus, showing a bright green sponge-like material inside. The bottom package is clearer, revealing a fluffy, bright green mitt and text that reads "Wheelie All Exterior Surface And Wheel Cleaner". The Chemical Guys logo is visible on both packages. The overall impression is a product showcase highlighting car cleaning supplies.
Chemical Guys
A dark grey Rivian R1S electric SUV drives across a bridge. The camera is positioned low, focusing on the front of the vehicle as it moves forward. Trees and a metal bridge structure are visible in the background, blurred due to motion. The text "Premium second-row captain's chairs, now available on the new Rivian R1S." is overlaid on the bottom right of the image.
Rivian
A dark grey 2015 Acura TLX is shown from the front three-quarter view against a light grey, textured background. The car is clean and well-lit, highlighting its design. At the bottom left, the text "2015 Acura TLX" is displayed. To the right of this, the price "$16,318" is prominently featured in large white font with a dollar sign.
AutoNation
A black 2024 Acura Integra w/A-Spec Package is shown from the front three-quarter view against a white background. The text "The price you see is the price you pay." is displayed at the top of the image. Below the car, the text "2024 Acura Integra w/A-Spec Package" is shown on the left, and the price "$30,296" is displayed on the right.
AutoNation
The creative shows a close-up, out-of-focus shot of a person's face, with the CarShield logo visible in the top right corner. The text overlay explains that CarShield operates nationwide, featuring a large network of repair shops and a pre-established repair network. The image is blurred, focusing attention on the text and logo.
CarShield
A family, including two children and a dog, are in a car on a road trip. The parents are in the front seats, smiling, and the children and dog are in the back. The AutoNation logo is overlaid on the image. The text states that AutoNation has used cars starting under $20K and that the price shown is the price paid.
AutoNation
A dark-colored sedan is shown from a three-quarter front angle against a white background. The car has a prominent grille with a chrome surround and the brand's emblem in the center. The headlights are illuminated. Text overlays on the lower front grille read "PRIORITY" twice. The overall impression is a clean, professional product shot designed to highlight the vehicle.
Driveway
A man with long blonde hair and a baseball cap is holding up a clear plastic bag filled with car cleaning products. The bag contains several bottles and cans, including one with a pink liquid and another with blue liquid. The man is looking at the camera with a surprised expression. Text overlays the image, describing the contents of the kit as perfect for post-car wash touch-ups, tire shine, glass cleaning, and interior wipe-downs.
Chemical Guys
The creative is a text-only graphic with a light grey background. At the top, in a decorative banner with small dollar signs, it says "build a better budget". Below this, in large, dark blue serif font, it reads "how to think about your car budget & what you can afford". At the bottom, in smaller font, it says "#CarMaxPartner".
CarMax
The creative shows the interior of a Rivian electric vehicle, focusing on the dashboard and steering wheel. The text "RIVIAN" is displayed prominently at the top, followed by "Experience Universal Hands-Free". Below the image of the car interior, the text "Book a drive today." is shown. The bottom of the creative contains disclaimers about the driver assistance features.
Rivian
A bright red Acura Integra is shown from a three-quarter front angle against a clean white background. The car's headlights are illuminated, and the grille features the Acura logo. The license plate is visible and reads "9XZD439" with "ACURA California" and "SHERMAN OAKS" text. The text overlay on the image reads: "Still interested? Lock in your offer and complete your car purchase this week." This creative focuses on the car itself, presented in a studio-like setting.
Driveway
A silver sedan is parked in an outdoor lot, with a white building and fence in the background. The car's license plate reads "FICSM". Text overlaid on the image reads, "Don't let someone else drive your deal. Price drops happen fast. Get instant alerts on the cars you've been watching. Download the app." The ad is for CarGurus and focuses on the urgency of car deals and the benefit of app alerts.
CarGurus
A black sedan is shown from a three-quarter front angle against a white background. The car is clean and appears to be in good condition. Text overlays the image, stating "Car shopping made simple. Search nationwide, see upfront prices, and buy online." The text is positioned in the upper portion of the image, above the car.
Driveway
A red 2023 Kia EV6 is shown driving on a road. The text "The 2023 Kia EV6" is displayed at the top, followed by "10-Year/100,000-Mile Powertrain Limited Warranty". Below the car, the Kia logo and "Certified Pre-Owned™" are visible. The bottom of the image contains smaller text detailing the warranty program.
Kia

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