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Ali Abdaal ads

The hooks, angles and offers behind Ali Abdaal’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Education 20
Top formats: Explainer14
Personal Anecdote10
Benefit-Driven6
Updated: Oct 31, 2026

Longest run: 448 days
Visual formats: Text Overlay15
Lifestyle Image5
Graphic Overlay4
Hook tactics: Bold claim11
Question4
Contrast2

Niche

Format2

Hook1

SortLongest running

1 ad

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Ran 448 days

The creative is a dark background with white text that reads "the secret to financial freedom." Below the text, there is a yellow emoji of a face with a finger over its lips, indicating silence or secrecy. The name "Ali Abdaal" is subtly placed at the top center of the screen. The overall impression is one of intrigue and a hidden piece of valuable information.

Ran 431 days

A man with glasses is smiling and has his hands pressed together in front of him. To the right, there is a graphic that illustrates a financial freedom concept with a "Watch Now" button. The headline "Financial Freedom in 49 minutes." is displayed prominently. The text below explains that the viewer can learn the foundational principles of becoming financially free in this workshop, which is taken from the $1K Challenge and has helped thousands of people gain financial freedom.

Ran 431 days

A man with glasses is smiling and has his hands pressed together in front of him. Text on the screen reads "YouTube Beginner? Begin here." Below that, it says "Launch your YouTube channel in just 7 days" with a blue underline. The bottom of the image shows "7 Day Crash Course" in large white text.

Ran 356 days

Ran 351 days

The creative is a dark background with white text. The main text reads "7 day crash course to reset your focus & attention." Above and to the right of this text, a small curved arrow points to the words "it's free." The overall visual is minimalist and focuses on the offer of a free course.

Ran 289 days

The creative features a split image with the "before" on the left and "after" on the right. The "before" shows a man looking tired and disheveled, with a phone screen displaying social media content. The "after" shows the same man looking focused and calm, working at a desk with headphones on. Large text at the top reads "Unlock the power of laser focus in 7 days" and "Simple actionable steps that will help you stay on track and eliminate distractions." Below this are three bullet points with icons: a calendar, a lightbulb, and a rising graph.

Ran 249 days

A man in a white hoodie is shown from the chest up, gesturing with his hands. Large yellow text on the left reads "$295". To the right of the dollar amount, black text states "Get REWARDED for Making 7 Videos". Below this, a call to action reads "YouTube beginner? Begin right here." Further text explains "Make 7 videos. Launch your channel. Get your money back. That simple." A black button with "Enrol Now" is at the bottom.

Ran 208 days

A man wearing glasses and a white hoodie is sitting at a desk, pointing his index finger upwards. Large, bright green text overlays the image, showing '$27'. Below this, smaller black text reads 'The secret to YouTube success', with 'success' circled in red. The background shows a room with a poster of London on the wall and some plants. The man appears to be the founder of the product being advertised.

Ran 207 days

The creative features a split-screen effect. The left side shows a smiling man, while the right side displays a collage of YouTube video thumbnails. Text overlays on the left read "Pro Thumbnails." and "Beginner Friendly.", with a smaller line below stating "A complete toolkit to make great Thumbnails easy and efficient". The bottom right corner has text that reads "Made for Canva and Photoshop". The overall impression is a demonstration of a tool or service for creating YouTube thumbnails.

Ran 205 days

The creative features a phone displaying the LifeOS app interface. The background is a light-colored, textured surface. Large white text overlays the top of the image, with a blue circle around the words "LifeOS". Below this, smaller text reads, "The holistic productivity system that helps you manage your time, and take consistent action." The phone screen shows a welcome message for LifeOS and a visual representation of a 'Vision' with different components like 'Life Compass', 'Future Sketch', and 'Quarterly Quests'. The hook "You don’t need more time. ❌ You need a better system to leverage it. ✅" is prominently displayed at the top.

Ran 195 days

The image displays text that challenges traditional notions of productivity. It contrasts the old way of 'Doing More x Urgency = Productivity' with the new way: 'Productivity = Clear Vision x Smart Action'. Below this, a diagram illustrates a time management system with blocks labeled 'Plan', 'Focus', 'Organise', 'Reflect', and 'Recharge', each with associated time durations. The background is a textured, light-colored fabric.

Ran 193 days

The creative displays two rounded rectangular text boxes against a white background with a subtle dotted pattern. The top box contains the number '1.' in an orange circle followed by blurred text. The bottom box contains the number '2.' in a blue circle, also followed by blurred text. The text is presented as a list, with the first item contrasting procrastination as a discipline problem with a systems problem, using checkmark and cross emojis. The rest of the text is illegible due to blurring.

Ran 193 days

A man with glasses, identified as Ali Abdaal, is holding a book titled "Productivity Expert". The background features text that reads "The World's Most Followed Productivity Expert". The man is looking directly at the camera with a slight smile. The overall impression is that of an expert sharing knowledge or promoting a product related to productivity.

Ran 192 days

A man with dark curly hair and stubble is looking down and speaking. He is wearing a light grey t-shirt. The text "Introducing The Lifestyle Business Academy" is displayed at the top of the screen, and below it, "👉 A Roadmap to $100k/year" is shown. The creative is a close-up selfie-style video of the creator.

Ran 140 days

A man stands at a standing desk, pointing at a computer screen filled with text. He is wearing a light grey t-shirt and dark shorts, with a smartwatch on his left wrist. The screen displays a document or webpage, and the man appears to be explaining or presenting its content. The text "👉 Introducing The Lifestyle Business Academy" is overlaid on the screen, highlighting the product being advertised.

Ran 124 days

A man with glasses and a beard is shown from the chest up, smiling and with his hands pressed together in front of him. To the right of the man is a graphic that appears to be a flowchart or mind map with text labels like "Expenses", "Assets", "Lifestyle Business", and "Money". A "Watch Now" button is overlaid on the graphic. Below the graphic, large text reads "Financial Freedom in 49 minutes." Further text explains that the viewer will learn foundational principles to become financially free in a workshop, and that this lesson is taken from a "$1K Challenge" and has helped thousands of people.

Ran 122 days

A man with glasses smiles at the camera, holding a laptop. Text overlays the image, stating "Ali Abdaal" and "Your chance to create a $100k/year business - with me". Below this, smaller text reads, "This is a once-in-a-lifetime opportunity to work with me and my team to build yourself a $100k /year lifestyle business." A graphic on the laptop screen shows "Last 28 days" and "$8333" with a rising bar chart.

Ran 82 days

The creative features a pink background with bold white and blue text that reads "You're NOT Lazy. You Just Need a System." Below this, a diagram illustrates a daily schedule with "Morning Manifesto," "Focus Hour," and "Evening Shutdown" blocks, followed by an hourly breakdown showing "Plan," "Organise," "Focus," "Reflect," and "Recharge." The text "Get 10 Hours Back per Week" is displayed at the bottom with a yellow hand-pointing emoji. The overall design is clean and informative, aiming to convey a message about productivity systems.

Ran 78 days

A man with glasses and a beard is sitting in front of a microphone, gesturing with his hands. He is wearing a light-colored t-shirt. To his left, a laptop with a colorful abstract design is visible. The background is softly lit, with a lamp and some greenery. The on-screen text asks, "Time to build independent income?" followed by "👉 A Roadmap to $100k or even $1m/year".

Ran 59 days

Education20