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Bulletproof ads

The hooks, angles and offers behind Bulletproof’s Facebook and Instagram ads, filed by format and niche.

Ads
15
Newest ad
October 2026
Main niche
Food / Beverage 15
Top formats
Updated
Oct 31, 2026
Longest run
80 days
Visual formats
Hook tactics
Niche
Format
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The creative shows a clean, modern kitchen counter with a stainless steel gas stove in the background. A stack of white plates is visible on the right side of the counter. The text overlay describes the benefits of combining coffee for energy and focus with collagen for skin, nails, bones, and joints, presenting it as a simple and effective morning routine.
Ran 80 days
Bulletproof
A clear plastic cup filled with iced coffee is shown, with cream being poured into it, creating a swirl. In the background, a bag of Bulletproof high protein iced coffee in vanilla flavor is visible. The text on the bag reads "BULLET PROOF" in large orange letters and "high protein iced coffee" in blue letters. The overall scene depicts the preparation of a refreshing beverage.
Ran 76 days
Bulletproof
A split-screen collage with a blue sky background on the left and a green leafy background on the right. The left side features text that reads "We're not saying collagen will change your idea of self-care forever, but it WILL support healthier..." Below this text, a close-up of a person's shoulder and neck is shown, with text overlays indicating "Hair" and "Joints." The right side shows a hand holding a Bulletproof Collagen Peptides container, with text overlays for "Skin" and "Bones." The bottom right shows a hand mixing a liquid in a jar.
Ran 53 days
Bulletproof
A hand holds a white jar of Bulletproof Collagen Peptides, vanilla flavored, with a blue label. To the right of the product, large blue text reads "It's Time to Level Up Your Collagen." Below this, a comparison chart highlights Bulletproof's advantages over "Other Brands." Bulletproof's features, such as "Mixes Easily Into Food & Drinks" and "Pasture-Raised Cows, No Added Hormones," are marked with checkmarks, while the "Other Brands" column shows X marks for the same features.
Ran 53 days
Bulletproof
The image features a pouch of Bulletproof Brain Octane C8 MCT Powder placed on a wooden board. To the left, a hand is adding a scoop of white powder into a glass mug of black coffee. To the right, a glass coffee carafe filled with black coffee sits on a beige cloth. The background is a solid orange color. Large text at the top of the image reads "Bye-Bye, Afternoon Crash." A circular graphic on the right side of the pouch states "Pure C8 MCTs."
Ran 46 days
Bulletproof
The ad features three bags of Bulletproof Vanilla Protein Iced Coffee, with one bag prominently displayed in the center. Next to the central bag is a glass filled with iced coffee, ice cubes, and a swirl of cream. The background is a bright blue sky with white clouds. Overlay text reads "OUR MOST REQUESTED FLAVOR" and "Vanilla Protein Iced Coffee". Smaller text below the main title says "• new flavor • new flavor • new flavor •".
Ran 46 days
Bulletproof
A man holds up a pouch of Bulletproof Brain Octane C8 MCT Powder. The product packaging is visible, showing an image of a drink with coconut. Text overlays on the pouch describe its benefits. In the foreground, a moka pot is visible on a table. The ad copy explains that the powder blends easily into food and drinks to fuel the mind and body.
Ran 40 days
Bulletproof
A woman is holding a glass of iced coffee and looking up with a surprised expression. Text overlaid on the image reads "me to me the second i sip my mushroom coffee" with mushroom, yoga, and coffee cup emojis. The woman is wearing a beige fuzzy jacket and is outdoors with trees in the background.
Ran 40 days
Bulletproof
A woman in a white t-shirt is in a kitchen, stirring an iced coffee with a straw. On-screen text reads "This 10 second habit changed my mornings" and "My coffee is more than just". To the right of the woman is a white tub of Bulletproof Collagen Peptides. The scene is bright and clean, suggesting a morning routine.
Ran 37 days
Bulletproof
A close-up shot of a glass filled with a caramel-colored beverage topped with a thick layer of frothy foam. In front of the glass, a torn paper effect reveals a collection of small, whole pumpkins and gourds. White text overlaid on the top portion of the image reads "PSL season without the sugar bomb." The background is a solid, vibrant orange.
Ran 33 days
Bulletproof
A woman in a white t-shirt is drinking from a clear glass in a kitchen. The text overlay reads "POV: you finally remember your collagen". A white tub of Bulletproof Collagen Peptides is visible on the counter in the foreground. The scene is relatable as it captures a moment of remembering to take a supplement.
Ran 33 days
Bulletproof
A product shot of Bulletproof InnerFuel unflavored prebiotic dietary supplement next to a glass of berry smoothie. The product container is light teal and white with orange and red branding. Text overlay on the image asks, "Trying to eat more fiber? Make this smoothie ✨". The product label highlights "16g DIETARY FIBER" and "GUT HEALTH & IMMUNITY SUPPORT". The smoothie is topped with a strawberry slice and blueberries, and a glass straw is inserted.
Ran 27 days
Bulletproof
A tall glass of iced coffee is shown with a white foam design resembling a ghost face. The coffee is being poured into the glass over large ice cubes. On-screen text reads "A spooky-good way to get 12g of protein 👻". The background shows a blurred product bag with text indicating "high protein iced coffee" and "vanilla".
Ran 18 days
Bulletproof
A flat lay image set against a snowy background. Two rolls of wrapping paper, one with a Christmas tree pattern and the other with red stripes, are placed diagonally. A bag of Bulletproof Holiday Reserve Ethiopian coffee is in the center, surrounded by coffee beans, chocolate, strawberries, cherries, and red Christmas ornaments. The text "Gift One. Keep One." is prominently displayed in green and red at the top of the image. Below the coffee bag, the words "limited edition" are written in red with a curved arrow pointing to them.
Ran 5 days
Bulletproof
Two knitted Christmas stockings, one green and one red, are filled with bags of Bulletproof Holiday Reserve coffee. The background is a white marble surface with festive green pine branches and a red ornament. Overlay text reads "Fill Their Stocking. And Yours." and "Limited Edition" in a circle. Icons below the coffee bags indicate "USDA ORGANIC", "SINGLE-ORIGIN", and "100% ARABICA".
Ran 5 days
Bulletproof

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