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Dollar GeneralRetail / Marketplace

Dollar General ads: 26 winning Facebook and Instagram ads

Every Dollar General ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 209 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
377
Median run
14 days
Against Retail / Marketplace’s 14-day median
1.0×
In the library: 11 statics, 15 videos
26 ads
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Longest run

Longest run: 209 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Dollar General ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

26 ads

The creative shows a chocolate bar package with two chocolate bars emerging from the top. The packaging features text highlighting the quantity and ingredients, alongside a cross-section of the bar showing its creamy filling. The background is a plain white studio setting.
Live209 days
Dollar General
The video features a split-screen layout showing grocery bags filled with various food items in front of a house door. The bottom half of the screen displays text about a delivery service. The scene then transitions to a smartphone displaying the brand's app, with a call to action to download it.
Live196 days
Dollar General
A studio-shot product image of a four-pack of AA alkaline batteries in their original retail packaging. The packaging is black and orange with the brand name at the top and the battery type and quantity clearly displayed. The batteries are visible through a clear plastic blister pack.
Live104 days
Dollar General
The creative shows a single can of Armour Chili without beans, centered against a plain white background. The can features a blue label with the brand name at the top and a picture of a chili dog topped with shredded cheese in the center. The image is a straightforward product shot used to display the item available for purchase.
Live103 days
Dollar General
A top-down view shows a table being prepared with various snacks like chips, pretzels, and chicken wings. Yellow hand-drawn graphics, including arrows and circles, appear on the screen to highlight the food items and guide the viewer through the preparation process. The video ends with a hand dipping a chip into a jar of queso, followed by the brand logo.
Live63 days
Dollar General
A video shows a table spread with various snacks and drinks, styled like a football game day party. Hand-drawn yellow lines and circles appear on the screen to highlight specific products and suggest actions like pouring snacks or grabbing drinks. The video concludes with the brand logo and a store name.
Live62 days
Dollar General
A festive kitchen scene showcases a collection of holiday-themed mugs, jars, and kitchen accessories arranged on a wooden shelf. Red price tags pop up on screen, pointing to various items as the camera pans slowly across the display. The video highlights the affordability and variety of the holiday collection.
Live41 days
Dollar General
A studio-shot product display features a collection of holiday-themed items including a red tumbler, a snow globe, a candle, and a patterned mat arranged on light blue pedestals. Behind the products, a framed illustration depicts Santa Claus and a mouse in a snowy forest scene. The text 'Simply for you BY Hallmark' appears at the top, and a yellow banner at the bottom highlights the exclusive availability.
Live41 days
Dollar General
A festive video showcases a collection of holiday-themed kitchenware and decor on wooden shelves. Various items like mugs, glasses, and baking accessories are displayed, with red price tags appearing on screen to highlight the affordability of the products. The video pans across the items, emphasizing the seasonal aesthetic.
Live41 days
Dollar General
A festive red background with a diamond pattern and hanging ornaments features a large headline about gift cards. Below the headline, a promotional offer is displayed in white text. Four different gift cards are arranged in a row across the center of the image. A final line of text at the bottom directs customers to check for more options in-store.
Live15 days
Dollar General
This video showcases various Christmas-themed products available for one dollar each. It features a red background with hanging ornaments and displays different items like stockings, mugs, decor, and ornaments in quick succession. The text on screen highlights the price and the product categories.
Live14 days
Dollar General
This video showcases a variety of holiday-themed products, including mugs, candles, decor, and tumblers, each displayed with its price. The products appear against a red, diamond-patterned background decorated with hanging ornaments. The video uses a fast-paced, slideshow-like format to present different items and their affordable price points.
Live14 days
Dollar General
This video showcases various holiday-themed products against a festive red background with hanging ornaments. Each scene features a different product category, such as mugs, candles, decor, and tumblers, with their respective low prices displayed. The video concludes with a branded call to action highlighting holiday savings.
Live14 days
Dollar General
This video showcases a variety of holiday-themed products available for one dollar each. The ad features a series of quick cuts displaying Christmas stockings, mugs, festive decor, and ornaments against a red background with hanging baubles. The text on screen highlights the low price point and the variety of items available.
Live13 days
Dollar General
A vertical image shows a holiday-themed scene with gift wrapping supplies scattered on a carpeted floor. In the center, a bright yellow rectangular box with bold black text overlays the scene. The background features a Christmas tree base, storage bins, and rolls of wrapping paper.
Live9 days
Dollar General
A woman prepares her home for holiday guests by shopping at a discount store. She walks through the aisles, picking out various snacks, toiletries, and seasonal decorations. Back at home, she assembles small baskets filled with these items for her guests. The video highlights the affordability and variety of products available at the store.
Live7 days
Dollar General
The video features a bright yellow background with a graphic of two shopping bags filled with groceries. A yellow paper-like overlay with the text 'ONE FREE DELIVERY' peels away to reveal a smartphone displaying the brand's app. The final screen shows the app download buttons and a call to action to join for free.
Live3 days
Dollar General
A product image of a can of Carnation evaporated milk sits on the left side of the frame. To its right, a white and red graphic panel displays the product name, a claim about its ingredients, and the volume. The overall composition is clean and focused on the product packaging.
Live3 days
Dollar General
A close-up product shot of a box of vanilla pudding mix against a light yellow background. The brand name is prominently displayed in large red letters at the top, with the flavor and weight specifications printed below. A swirl of prepared pudding is visible in the bottom right corner of the frame.
Live3 days
Dollar General
This video advertisement promotes a holiday baking sale and delivery service. It features a series of static product grids showcasing various baking supplies, meals, and finishing touches against an orange background with autumn leaves. The ad highlights a discount offer and a fast delivery service.
Live3 days
Dollar General

Offer-First Banner, on 11 of its 26 ads

Counted over its 26 filed ads

Visual formats

Hooks it opens on

How Dollar General makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Dollar General's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Dollar General advertises on Facebook and Instagram

The library holds 26 ads from Dollar General in Retail / Marketplace, and 377 running on its Meta pages now. Its most common visual formats are Offer-First Banner (11 ads), Product Grid (8) and Product Image (5). Its ads most often open on Offer only (10 ads) and Bold claim (2) hooks. Its ads stay up a median 14 days, 1.0× the Retail / Marketplace median of 14 days.

Brands like Dollar General

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

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Claude or ChatGPT searches its 26 ads here, reads them and answers with real creatives, each with how long it ran.

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