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Ad Swipe File

dryrobeSports / Outdoor

dryrobe ads: 39 winning Facebook and Instagram ads

Every dryrobe ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 496 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
288
Median run
49 days
Against Sports / Outdoor’s 16-day median
3.1×
In the library: 20 statics, 19 videos
39 ads
Ask Claude about dryrobe (opens Claude in a new tab)Meta Ad Library page of dryrobe (opens in a new tab)

Longest run

Longest run: 496 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

dryrobe ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

A group of young people enjoy a day at the beach, wearing hooded towel robes in various colors. The video shows them running into the water, drying off, and relaxing on the sand. Text overlays highlight the product's features, such as its organic material, versatility, and softness.
Live496 days
dryrobe
This video features surfers in Ireland facing cold and unpredictable weather. It shows them surfing in the ocean and then using a dryrobe to stay warm on the shore. The ad highlights the product's ability to help people enjoy outdoor activities despite harsh conditions.
Live494 days
dryrobe
Two people stand outdoors in a coastal setting, both wearing long, camouflage-patterned hooded robes. The person on the left is smiling, while the person on the right looks down at their hands. A Certified B Corporation logo is in the top right corner, and the brand name and a tagline are printed at the bottom.
Live494 days
dryrobe
A group of three women sit on a stone wall outdoors, wearing hooded, fleece-lined robes in bright pink, orange, and blue camouflage. They are smiling at the camera, appearing relaxed and comfortable despite the rugged, cool-toned stone background. The brand name is centered at the top of the image.
Live494 days
dryrobe
A man stands barefoot on a log by a lake, wearing a long, olive-green hooded outdoor changing robe while holding a black mug. In the top right corner, a B Corp certification badge is visible. At the bottom, the brand name and a tagline are printed in white text.
Live494 days
dryrobe
A young woman shares her personal story of moving from city life to the coast in Cornwall. The video features various clips of her swimming, surfing, and walking by the sea, wearing a branded changing robe. Text overlays appear throughout, narrating her transition and how the product has become an essential part of her daily routine.
Live207 days
dryrobe
A man in a black hooded jacket stands on a beach, then shows himself packing the jacket into a small bag. He then demonstrates using the jacket to change clothes outdoors before heading into the water to windsurf. The video features text overlays describing the product's features and the man's experience testing it in stormy weather.
Live207 days
dryrobe
This video features surfers in Ireland dealing with cold and unpredictable weather. It shows them surfing in the ocean and then using a dryrobe changing robe on the shore to stay warm. The ad highlights the challenge of surfing in harsh conditions and presents the product as a solution to keep enjoying those moments.
Live195 days
dryrobe
A woman stands in front of a stone building and demonstrates a lightweight, packable jacket. She shows how the jacket folds into a small bag, then puts it on to highlight its features and versatility for various outdoor activities. The video features text overlays throughout to emphasize the product's benefits.
Live136 days
dryrobe
A man stands centered against a plain white background, wearing a black, knee-length, hooded outdoor robe with a red inner lining. The robe is zipped up to the chest, and the man has his hands in the pockets, looking directly at the camera. The image is a clean, studio-style product shot.
Live108 days
dryrobe
A studio-lit portrait of a man wearing a black, fleece-lined hooded robe. He is standing against a plain, light grey background, facing the camera directly. The robe features a prominent brand logo on the chest.
Live108 days
dryrobe
A woman stands barefoot against a plain white background, wearing a long, hooded, color-blocked blue waterproof changing robe. She is pulling the hood up over her head with both hands, looking directly at the camera. The image is a clean, studio-lit shot focusing on the product's fit and design.
Live73 days
dryrobe
This video tells the brand's story through a montage of archival footage, product shots, and behind-the-scenes clips. It shows surfers and swimmers in cold environments using the product to change and stay warm. The video features text overlays that narrate the brand's history, its evolution, and its commitment to quality, ending with a statement about the brand's unique feeling compared to copycats.
Live63 days
dryrobe
This video tells the brand's story, starting with its origin in a windy car park in 2010. It shows various people using the product in cold, outdoor environments, highlighting its evolution from a niche item for surfers to a widely used garment. The video features a mix of archival footage, product shots, and behind-the-scenes clips, with text overlays emphasizing the brand's focus on quality and authenticity.
Live61 days
dryrobe
A young man with dreadlocks stands against a plain, light grey studio backdrop. He is wearing a camouflage-patterned, long-sleeved changing robe with a light blue fleece lining, open to reveal his bare chest and black shorts. The image is a clean, full-body studio shot focusing on the product's fit and material.
Live55 days
dryrobe
A man starts his day by driving to a beach, where he puts on a blue camouflage-patterned changing robe. He walks into the cold water for a swim, then returns to the shore and wraps himself in the robe to warm up. The video shows him enjoying the outdoors in the robe, with text overlaid throughout the video.
Live55 days
dryrobe
A woman on a beach demonstrates a changing robe by putting it on after a swim. She is shown in different colors of the same product, walking along the shore and standing near the water. The video highlights the product's ability to keep the wearer warm and dry after being in the ocean.
Live55 days
dryrobe
A woman demonstrates how to install a black, fleece-lined car seat cover in her vehicle. She shows how quickly it fits over the seat, then explains its benefits for surfers who need to drive home after being in the water. The video features shots of her putting the cover on, driving, and enjoying the comfort.
Live53 days
dryrobe
A woman sits in the driver's seat of a van, smiling while wearing a black hooded robe. The van's seats are covered with black and orange textured seat covers that feature the brand name. The scene is captured from inside the vehicle, showing the interior and the outdoor landscape through the window.
Live52 days
dryrobe
A woman demonstrates how to install a black, fleece-lined car seat cover in her vehicle. She shows how quickly it fits over the seat, then explains how it protects the upholstery from sand and water after surfing. The video concludes with a shot of the installed covers in the car.
Live49 days
dryrobe

Lifestyle Image, on 9 of its 39 ads

Counted over its 39 filed ads

Visual formats

Hooks it opens on

How dryrobe makes its ads

What its ads are built from, by type, counted over the ads we have read.

What dryrobe's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How dryrobe advertises on Facebook and Instagram

The library holds 39 ads from dryrobe in Sports / Outdoor, and 288 running on its Meta pages now. Its most common visual formats are Lifestyle Image (9 ads), Headline (8) and Cinematic B-Roll (7). Its ads most often open on Offer only (7 ads), Relatability (7) and Bold claim (3) hooks. Its ads stay up a median 49 days, 3.1× the Sports / Outdoor median of 16 days.

Brands like dryrobe

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

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