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Ad Swipe File

TonalSports / Outdoor

Tonal ads: 48 winning Facebook and Instagram ads

Every Tonal ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
163
Median run
16 days
Against Sports / Outdoor’s 15-day median
1.1×
In the library: 26 statics, 22 videos
48 ads
Ask Claude about Tonal (opens Claude in a new tab)Meta Ad Library page of Tonal (opens in a new tab)

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Tonal ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

48 ads

A woman performs a seated row exercise on a wall-mounted fitness machine in a bright, modern living room. Above the image, large black text on a white background presents the brand name and a headline about strength. The overall aesthetic is clean, professional, and focused on health and wellness.
Live34 days
Tonal
A woman in a gym setting performs a cable exercise on a wall-mounted fitness system. As she works out, various pieces of traditional gym equipment like dumbbells, kettlebells, and a bench appear around her, then vanish. The screen then transitions to bold text on a plain background, highlighting the system's capabilities.
Live34 days
Tonal
A static image shows a wall-mounted home gym system in a dark room with blue accent lighting. A person is visible on the screen of the device performing a strength exercise. Below the image, a bold headline introduces a review of the system, followed by a website link for more information.
Live34 days
Tonal
A woman sits on a black exercise mat in front of a wall-mounted fitness machine. She is wearing black athletic gear and looking towards the camera. Above her, bold black text addresses the intersection of weight loss medication and muscle maintenance.
Live34 days
Tonal
A man in a home gym setting performs a lunge using a wall-mounted fitness system. The image is split between a clean white top section with brand text and a lower section showing the person exercising. The text positions the product as a solution for maintaining muscle mass while using weight-loss medication.
Live34 days
Tonal
A woman in athletic wear performs a lunge exercise using a wall-mounted fitness machine in a bright, modern living room. Above the image, large black text presents the brand's value proposition as a solution for maintaining muscle mass while taking GLP-1 medication. The scene is clean and aspirational, showing the product integrated into a home environment.
Live34 days
Tonal
The video showcases a wall-mounted fitness system in various home settings, including a bedroom, a living room, and a dedicated workout space. The device is shown in different environments to demonstrate its versatility and compact design. The video concludes with a text-based call to action on a gradient background.
Live34 days
Tonal
A clean, studio-lit advertisement featuring a wall-mounted smart fitness machine and a workout bench on a plain white background. The text on the left side frames the product as a solution for maintaining muscle mass while using GLP-1 medications. The product is shown in high detail, highlighting its digital interface and adjustable cable arms.
Live34 days
Tonal
A woman in athletic wear performs a bicep curl using a wall-mounted fitness machine in a bright, modern room with a view of greenery. The upper portion of the image features a clean, white background with the brand logo and two lines of text. The text positions the product as a solution for maintaining muscle mass while using GLP-1 medications.
Live34 days
Tonal
A man performs a series of intense strength training exercises in his home gym using a wall-mounted digital fitness system. The video features quick cuts of him lifting weights, interspersed with close-ups of the system's screen displaying real-time data, such as total weight lifted and muscle recovery metrics. The creative highlights the system's ability to track workout volume and provide actionable performance insights.
Live34 days
Tonal
A man in a t-shirt and shorts performs a cable exercise using a wall-mounted fitness device. The device features a vertical screen displaying workout metrics and a cable arm extended to the side. Large bold text at the top reads 'THRIVE' followed by a call to action.
Live34 days
Tonal
A woman sits on a yoga mat in front of a wall-mounted fitness machine. The top half of the screen contains text about muscle maintenance during a GLP-1 journey. The bottom half shows the woman in a gym setting, looking towards the camera.
Live34 days
Tonal
A split-screen image shows a woman before and after her fitness journey. The top section features bold black text on a white background, introducing the brand and its role in muscle maintenance during GLP-1 medication use. The bottom section displays the woman, Jillian, in two different settings, with her name and age overlaid on the left side.
Live34 days
Tonal
A woman in athletic wear performs a seated row exercise on a wall-mounted fitness machine in a bright, modern living room. Above her, large black text on a white background presents the brand's value proposition. The image is clean and minimalist, focusing on the integration of the fitness equipment into a home environment.
Live33 days
Tonal
A woman sits on a yoga mat in front of a Tonal home gym machine against a plain white background. The text above her identifies the brand and highlights the benefit of muscle gain while on a GLP-1 medication journey. The image is clean and minimalist, focusing on the person and the equipment.
Live31 days
Tonal
A woman in athletic wear performs a lunge while using a wall-mounted fitness machine in a home setting. Above the image, large black text on a light background presents the product as a solution for muscle maintenance. The scene is bright, clean, and minimalist, showing the equipment integrated into a living space.
Live31 days
Tonal
A woman in blue workout clothes performs a Pilates exercise using a wall-mounted resistance machine. She is holding two straps attached to the machine, with her arms extended forward. Below the image, bold black text presents the headline and a sub-headline.
Live27 days
Tonal
A man in a cap and t-shirt stands in a home gym, facing a wall-mounted digital fitness system. The image is split, with a white background at the top containing the brand name and a review headline, and the photo of the man using the equipment below. The text highlights the product as a smart and quiet strength system.
Live27 days
Tonal
A woman in black athletic wear performs a pilates exercise on a floor mat, holding a cable attachment connected to a wall-mounted fitness device. The background is a clean, bright studio setting. Bold black text is centered below the person, and a small upward-pointing arrow icon sits at the bottom.
Live27 days
Tonal
A clean, light-grey background features a bold headline in black text at the top. Below the headline, a split-screen image shows a woman before and after her weight loss journey, standing with a partner in the second photo. White text overlaid on the bottom left of the image identifies the woman and her status as a user.
Live26 days
Tonal

Headline, on 22 of its 48 ads

Counted over its 48 filed ads

Visual formats

Hooks it opens on

How Tonal makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Tonal's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Tonal advertises on Facebook and Instagram

The library holds 48 ads from Tonal in Sports / Outdoor, and 163 running on its Meta pages now. Its most common visual formats are Headline (22 ads), Demo (13) and Studio Shot (13). Its ads most often open on Bold claim (9 ads), Belief (6) and Offer only (6) hooks. Its ads stay up a median 16 days, 1.1× the Sports / Outdoor median of 15 days.

Brands like Tonal

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about Tonal

Claude or ChatGPT searches its 48 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8