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E.l.f. Cosmetics ads

The hooks, angles and offers behind E.l.f. Cosmetics’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
130 days
Visual formats
Hook tactics
Niche
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A bottle of E.l.f. Hypochlorous Mist is displayed in an orange box with the text "OPEN IN CASE OF E.L.F.MERGENCY" above it. To the left of the box, large white text reads "new! Save Your e.l.f. Hypochlorous Mist". The background is a gradient of green and blue. The product bottle is white with a green cap and has text on its label detailing its benefits for stressed skin.
Ran 130 days
E.l.f. Cosmetics
A close-up, eye-level shot showcases five E.l.f. brand cream blush and bronzer sticks arranged in a row against a neutral, softly lit background. Each stick features a black label with the white 'e.l.f.' logo and a metallic gold base. The caps display different shades: a deep brown, a vibrant red, a dark plum, a bright pink, and a light beige. The text overlay announces the new 'soft glam fam' products, specifically the 'soft glam cream blush + bronzer,' and highlights their price of '$9 each'.
Ran 128 days
E.l.f. Cosmetics
A hand holds two E.l.f. Skin products: a white stick with a yellow cap and a white spray bottle with a yellow cap. The background shows a person sitting on a chair, wearing brown pants and purple shoes. Text overlays the image, starting with a greeting in Italian and mentioning a desire for a "glowy base" to accompany a busy day. The text also lists the products being used for a luminous, fresh, and protected complexion, including easy-to-carry items for on-the-go touch-ups.
Ran 100 days
E.l.f. Cosmetics
A young Black woman stands on a stone staircase in front of a large wooden door. She is wearing a light pink t-shirt, light pink wide-leg pants, and bright pink flip-flops. She has on dark sunglasses and is holding a small brown handbag. The word "hot" is overlaid in large white text across the image. The overall aesthetic suggests a casual, trendy, and confident look.
Ran 100 days
E.l.f. Cosmetics
The top half of the creative shows a woman with blonde hair wearing a white robe, holding up an orange bottle of E.l.f. SKIN Vitamin C + E Ferulic Serum. The bottom half shows the same bottle of serum lying on a white textured surface, with the German text "Ich war gerade bei dir" (I was just with you) overlaid in white cursive font. The woman is looking towards the camera with a slight smile.
Ran 100 days
E.l.f. Cosmetics
A close-up studio shot features an open tube of E.l.f. Lip Lacquer in a deep berry shade, with its applicator wand extended. The product is presented against a clean white background, highlighting the rich color and the brand's minimalist packaging. The image focuses solely on the product, emphasizing its texture and application tool.
Ran 94 days
E.l.f. Cosmetics
Three bottles of e.l.f. Camo Liquid Blush are displayed against a pink gradient background. The text "12 shades! CAMO LIQUID BLUSH, €9" is overlaid on the image. One bottle has its applicator wand extended, showing a dollop of coral-pink blush. Another bottle shows a drip of reddish-brown blush running down its side. The bottles have white caps and clear bodies, revealing the blush shades inside.
Ran 94 days
E.l.f. Cosmetics
A close-up shot focuses on a person's eye and eyebrow, with a brow pen being used to draw fine, hair-like strokes. The text "this brow pen is a 10." is overlaid on the image. The brow pen itself is a light brown color with "MAKE WELL" printed on its side. The overall visual emphasizes the precision and effectiveness of the brow pen for creating natural-looking eyebrows.
Ran 93 days
E.l.f. Cosmetics
A young woman with blonde-streaked brown hair is holding chopsticks with a large portion of bright orange noodles. She is looking at the camera with her mouth slightly open. In her other hand, she holds a dark-colored eyeliner pencil. The text "Ramen-proof AND only $5?" is overlaid on the image. The product appears to be a lip marker, and the offer is a promotional price of $5.
Ran 76 days
E.l.f. Cosmetics
A close-up, low-angle shot of a large, blue E.l.f. Glow Reviver Melting Lip Balm tube is prominently displayed against a bright blue sky and a building with arched balconies. To the left of the lip balm, a pink, heart-shaped sign reads "e.l.f.scape to Palm Beach" in a playful script font. Below the lip balm and sign, a decorative element with wavy blue and pink lines suggests a beachy or water theme, possibly part of a promotional display or vehicle. The overall scene evokes a summer vacation vibe, highlighting the lip balm as a travel essential.
Ran 63 days
E.l.f. Cosmetics
A close-up, head-and-shoulders shot of a Black woman with her hair styled in a messy bun with some curls framing her face. She is wearing a black tank top and layered gold and silver necklaces. Her makeup is done with a dewy finish, winged eyeliner, and glossy lips. On-screen text reads 'Match made in heaven ⛅🤎 Anzeige| beautiful glow for an affordable price ✨ die Soft Glam Satin Foundation und der Soft Glam Satin Concealer von @elfcosmetics'. The background is a plain, light gray wall.
Ran 34 days
E.l.f. Cosmetics
A close-up shot features a deep plum-colored lip pencil being sharpened, with shavings falling away. To the right, a tube of the same colored lip product is shown with a dollop of gloss on its applicator tip. White text overlaid on the purple background reads "new lippies to love." The overall aesthetic is clean and product-focused, highlighting the new lip product.
Ran 32 days
E.l.f. Cosmetics
The creative features a tube of E.l.f. Soft Glam Satin Foundation against a background of swirled foundation shades. Large white text at the top reads "SOFT GLAM SATIN FOUNDATION, 9€". Below this, smaller text in Italian states "Disponibile in 36 tonalità modulabili dal finish satinato." The foundation tube itself has the E.l.f. logo and product name clearly visible. A circular graphic on the right highlights "36 SHADES". The overall impression is a clean, product-focused advertisement emphasizing shade variety and affordability.
Ran 30 days
E.l.f. Cosmetics
The creative features the E.l.f. Cosmetics logo in white, with the tagline "eyes.lips.face." centered below it. The background is a warm, gradient brown, possibly representing a foundation shade or texture. There is no discernible hook text or offer presented directly on the visual itself, relying on the brand's established identity.
Ran 30 days
E.l.f. Cosmetics
A tube of E.l.f. Soft Glam Satin Foundation is shown against a background of swirled foundation shades. Text on the image reads "Soft Glam Satin Foundation, 9 "," and "36 SHADES". The product packaging also states "SOFT GLAM SATIN FOUNDATION", "MEDIUM BUILDABLE COVERAGE LONG-LASTING", and "1% HYDRATING HIBISCUS COMPLEX". The ad highlights the product's price and the variety of shades available.
Ran 27 days
E.l.f. Cosmetics
A tube of E.l.f. Soft Glam Satin Foundation is shown against a background of swirled foundation shades. White text at the top reads "Soft Glam Satin Foundation, 9 €". A circular graphic on the right side of the tube highlights "36 SHADES". The product packaging is visible, detailing "MEDIUM BUILDABLE COVERAGE LONG-LASTING" and "1% HYDRATING HIBISCUS COMPLEX".
Ran 25 days
E.l.f. Cosmetics
An orange background features a close-up of an E.l.f. Skin Vitamin C + E + Ferulic Serum bottle. The serum is shown dripping from the bottle's applicator, creating a visually appealing effect. White text at the top of the image reads "dure serums zagen dit niet aankomen." Below that, in white text, it says "Nieuw! Vitamine C + E + Ferulic Serum. € 18." The product bottle itself has text indicating "BRIGHT ICON VITAMIN C + E + FERULIC SERUM" and "BRIGHTEN + GLOW" with ingredient details.
Ran 21 days
E.l.f. Cosmetics
A bright orange background features a close-up of an orange serum bottle with a white dropper. The bottle has the E.l.f. SKIN logo and "BRIGHT ICON VITAMIN C+E + FERULIC SERUM" printed on it. White text overlays the image, asking "Pourquoi payer plus cher ?" and announcing "Nouveau ! Sérum à la vitamine C + E + acide férulique. 18 €.". The serum is shown dripping from the dropper, creating a visually appealing effect.
Ran 21 days
E.l.f. Cosmetics
Two young women are shown in a dimly lit room. The woman on the left, with dark hair pulled up, wears a black dress and holds a pink lipstick. The woman on the right, with long brown hair, wears a patterned dress and holds a lit lighter near her face. White text overlaying the top of the image reads "De vorige keer met de e.l.f.ing Magische Zusjes...". The ad is for E.l.f. Cosmetics and promotes a Soft Glam Blush + Bronzer for €7.
Ran 20 days
E.l.f. Cosmetics
Two young women are shown in a dimly lit room. The woman on the left is wearing a black dress and holding a pink lipstick. The woman on the right is wearing a patterned dress and holding a lit lighter. Text overlay reads "Non è un incantesimo da streghe. È Soft Glam. Scopri i magici poteri del NUOVO! Soft Glam Blush + Bronzer. Solo 7 €!". The creative highlights a new makeup product and its price.
Ran 20 days
E.l.f. Cosmetics

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