Refreshed Nov 12, 2026

The hooks, angles and offers behind Ezra Firestone’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Ezra Firestone’s Meta page
59
Median runHow long its ads stay up
10 days
Against EducationNiche median 23 days
0.4×

The messages Ezra Firestone keeps paying for

Same idea, new creatives

  • “Ladies and gentlemen,”

    2 ads
    Ezra Firestone ad: “Ladies and gentlemen,”Ezra Firestone ad: “Ladies and gentlemen,”

    Running since Oct 2026.

  • “Shopify merchant 34”

    2 ads
    Ezra Firestone ad: “Shopify merchant 34”Ezra Firestone ad: “Shopify merchant 34”

    Running since Oct 2026.

How Ezra Firestone builds them

25 ads

What Ezra Firestone's ads are made of, row by row.

Free with an account.

Longest running

All 25

The Ezra Firestone ads that ran longest.

Free with an account.

A man in a pink t-shirt with a beard and hair tied back is speaking directly to the camera. Text overlays appear throughout the video, explaining a product called PostProfit. The video focuses on how the product can help increase revenue for online stores.
Active · 32 days
A studio shot featuring three men, including Cheech and Chong, holding cans of a beverage. Large, bold text at the top states a financial result over a seven-week period. Below this, a secondary headline explains the reason for the switch between two software platforms.
Active · 23 days
A studio shot features Cheech and Chong holding cans of their cannabis drink, with a third man pointing at the camera. Large white text at the top displays a revenue figure and timeframe. Below this, blue text explains the reason for the brand's switch between two software platforms.
Active · 23 days
The video opens with a split screen showing a man being carried by two people in what appears to be a hospital setting. Text overlays indicate a "Shopify merchant" is "hemorrhaging money." The video then transitions to a medical-themed graphic showing "STORE VITALS" with a "REVENUE PULSE" dropping, indicating a critical condition. The narrative continues with a doctor figure explaining the problem and introducing a solution called "OneClickUpsell" as a way to revive the store's financial health. The video concludes with the "patient" recovering and the doctor explaining how the app works and its benefits.
Active · 23 days
The video opens with a man and woman in medical scrubs rushing a man on a gurney through a hospital hallway. Text overlays identify the man on the gurney as a "Shopify merchant 34" who is "hemorrhaging money." A doctor then appears and instructs them to get him to the trauma bay. The video then shows a "Store Vitals" screen with "Revenue Pulse" dropping, indicating a critical condition. The doctor explains that they need to boost sales and introduces "OneClickUpsell" as the solution. The patient's condition improves, and the doctor explains how the app works and its benefits. The video ends with the doctor confirming the business will "live for a long, long time."
Active · 22 daysVideo
The video opens with a man in a suit being helped by a woman in scrubs, implying he is a sick Shopify merchant. Text overlays describe his critical condition in terms of revenue loss. A doctor in scrubs appears, urging them to get him to the trauma bay. The scene shifts to a monitor showing declining revenue, and the doctor explains the problem with the previous upsell app. The solution, OneClickUpsell, is introduced, showing a successful recovery and a significant profit increase. The ad concludes with the doctor explaining the app's benefits and cost-effectiveness.
Active · 21 daysVideo
The video opens with a man in a military-style uniform asking "You want answers." and another man in a similar uniform responding "I want the upsells!". The scene shifts to a courtroom setting where a judge is present. The dialogue revolves around scaling e-commerce stores and the effectiveness of a tool called OneClickUpsell. The tone is confrontational and argumentative, with one character challenging the other's business practices and the perceived simplicity of scaling.
Active · 17 daysVideo
The video opens with a man in a suit walking into a room, stating his lifelong ambition to be an ecom guy. It then transitions to a montage of various characters, each representing a different aspect of e-commerce or marketing, often with humorous or exaggerated personas. The ad showcases the OneClickUpsell app, highlighting its features and benefits for Shopify store owners, and concludes with a call to download the app from the Shopify App Store.
Active · 17 daysVideo
The video opens with two men outside a modern house, one carrying the other. As they approach a car, one says "Careful, man!" and the other replies "There's a beverage here!". The scene shifts to the man who was carried, now lying in the back of the car, and then to two men in suits in the back of a limousine. The conversation turns to revenue and a Shopify app called OneClickUpsell.
Active · 17 daysVideo
The video opens with a close-up of a man's face, with text overlaying the bottom of the screen. The text states that OneClickUpsell is a greater app than one could fathom, and that the viewer weeps for high ad prices yet refuses to upsell. The video then cuts to another man's face, with text asking if there's a free trial. The first man responds that the viewer is goddamn right they did, and that he just sent a link. The video is a fast-paced, aggressive pitch for an upsell app.
Active · 17 daysVideo
The video opens with a painting of a landscape and the text "8:35AM". A woman is shown waking up in bed, then a man is shown at a laptop. The video then shows a close-up of a tea bag being stirred into a cup, with text "A DAY IN THE LIFE OF AN OCU MERCHANT". It then shows the woman at a kitchen counter, then a laptop screen displaying an upsell funnel. The video shows the woman meditating, and then the man closing the laptop. Finally, it shows the woman and man sitting together, with text about gross revenue and OCU.
Active · 16 daysVideo
A man in a pink t-shirt with a beard and hair tied back speaks directly to the camera. Text overlays appear throughout the video, explaining a new product called Zipify Post Profit. The product is described as a way to add revenue to an online store by offering relevant brands after upsells, with no risk to conversion rates. The speaker encourages viewers to check it out and try it for free.
Active · 14 daysVideo
Two men are in what looks like a garage or workshop. One man, dressed in a suit, questions the other, who is dressed casually and holding money. The casual man explains he made the money using an app called OneClickUpsell. The suit-clad man asks if it's unfair to competitors, and the casual man dismisses this, eventually revealing it's a 30-day free trial. The ad ends with a call to action to visit the website.
Active · 10 daysVideo
This creative is a screenshot of a social media post from a verified account. The text is presented in a clean, dark-themed interface. It highlights a missed opportunity for e-commerce brands during the holiday season and offers a solution in the form of a growth guide.
Active · 8 days
This creative is a screenshot of a social media post from a user named Ezra Firestone. The post features a profile picture of a man and a short, four-paragraph text message written on a dark background. The text warns about overcomplicating holiday sales and offers a solution in the form of a downloadable growth cheatsheet.
Active · 8 days
A man with long hair and a beard stands against a blue backdrop, pointing to the right side of the image. Large, bold text at the top announces a free training session, followed by a sub-headline about running a Black Friday sale. On the right, a black rounded rectangle contains the words 'INSTANT ACCESS' above an orange button labeled 'GET THE REPLAY'.
Active · 6 days
The video starts with a black and white close-up of a person's face looking distressed, with glitch effects. Text appears stating that three Shopify merchants disappeared in the woods while planning their Black Friday sale. It then cuts to two people in the woods, one holding a clapperboard. The video shows them struggling to plan their sale, getting lost, and expressing frustration. It ends with a reveal that the entire scenario was a setup to demonstrate how to plan a successful Black Friday sale.
Active · 6 daysVideo
The video features Ezra Firestone, founder of Zipify, speaking directly to the camera. Text overlays appear throughout, explaining how Shopify merchants can increase revenue. The video shows examples of upsells and cross-sells on a phone screen and ends with a call to action to visit Zipify's website. Ezra shares his experience and how Zipify helps monetize existing traffic.
Active · 4 days
An illustration depicts a man in a classroom setting, standing at a green chalkboard. He is writing the phrase 'I will not leave revenue on the table' repeatedly on the board. A sign above the board reads 'Success is no accident. It's a system.' and a poster on the wall lists 'Discipline, Focus, Results'.
Active · 4 days
A split-screen graphic shows two checkout pages for a minimalist store. The left side displays a standard order confirmation with no extra items, while the right side shows an order confirmation with an additional bottle sleeve added as a post-purchase offer. Text overlays at the top and bottom explain the concept of adding offers after the initial purchase.
Active · 4 days

How Ezra Firestone makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Ezra Firestone's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Ezra Firestone advertises on Facebook and Instagram

The library holds 25 ads from Ezra Firestone in Education, and 59 running on its Meta pages now. Its most common visual formats are Text Overlay (21 ads), Lifestyle Image (4) and Screen Recording (3). Its ads most often open on Relatability (6 ads), Statistic (3) and Storytelling (3) hooks. Its ads stay up a median 10 days, 0.4× the Education median of 23 days.