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Refreshed Nov 12, 2026

Foot Locker ads

The hooks, angles and offers behind Foot Locker’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Foot Locker’s Meta page
637
Median runHow long its ads stay up
10 days
Against FootwearNiche median 25 days
0.4×

The messages Foot Locker keeps paying for

Same idea, new creatives

  • “HOW TO GIFT CORRECT”

    2 ads
    Foot Locker ad: “HOW TO GIFT CORRECT”Foot Locker ad: “HOW TO GIFT CORRECT”

    Running since Nov 2026.

  • “FORCE IN NUMBERS”

    2 ads

    Running since Nov 2026.

How Foot Locker builds them

32 ads

What Foot Locker's ads are made of, row by row.

Free with an account.

Longest running

All 32

The Foot Locker ads that ran longest.

Free with an account.

Niche
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Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

Ask your agent about these ads
The video opens with a split screen showing the skylines of NYC and Tokyo. It then cuts to a person sitting on a traffic light in NYC, followed by a close-up of their ASICS shoes. The ad continues to show the person in various urban settings in both cities, highlighting the shoes. The final scene shows the shoes on a green surface with the Foot Locker and ASICS logos.
Active · 73 daysVideo
Foot Locker
The ad opens with a split screen showing NYC and Tokyo skylines. It then transitions to show a person wearing green and black ASICS shoes in various urban settings in both cities, including on a traffic light, on a street, and in an arcade. The video highlights the shoes and the Foot Locker logo throughout.
Active · 73 days
Foot Locker
The video opens with a woman walking along a railing with a sunset in the background. Text overlays appear, first showing "Foot Locker" and the Asics logo, then changing to "SHOP ASICS". A man then appears, also walking and posing. The video focuses on close-ups of Asics shoes and ends with the Foot Locker and Asics logos over the sunset.
Active · 73 days
Foot Locker
A studio shot of two Asics sneakers stacked on a white cylindrical pedestal against a dark brown background. The top shoe is silver and white, while the bottom shoe is a darker mauve and silver colorway. The Foot Locker and Asics logos are printed in white at the bottom of the frame.
Active · 57 days
Foot Locker
A studio-shot image of a black Birkenstock sandal centered against a plain white background. The brand name Foot Locker is printed in black text on a white rectangular background at the top of the image. The price $118.00 is printed in black text at the bottom of the image.
Active · 35 days
Foot Locker
A studio-shot image of a pair of white flip-flops centered on a plain white background. The brand name is printed in a black box at the top of the frame. The price of the product is displayed in bold black text at the bottom of the frame.
Active · 35 days
Foot Locker
The video opens with an exterior shot of a Foot Locker store at 8:00 AM in Dallas, TX. It then cuts to a close-up of someone wearing white New Balance sneakers and maroon sweatpants. The scene shifts to a person lounging on a couch with a basketball and a game controller, with text overlay about Cooper Flagg. Another person, a Foot Locker employee, appears and speaks about Cooper. The video shows Cooper carrying boxes of shoes, and then features text overlays with slogans like "HOOPS LIVES HERE" and "IT ALWAYS WILL BE Foot Locker."
Active · 24 days
Foot Locker
Two young men are in a warehouse-like setting with shelves of boxes. One man in a black and white striped shirt reaches up to hand a box to another man in a maroon hoodie. The man in the hoodie takes the box and then turns to the camera, smiling. Text appears on screen: "HOOPS LIVES HERE" and then "IT ALWAYS WILL BE Foot Locker". The second man says "Thanks Coop."
Active · 24 daysVideo
Foot Locker
The video opens with a close-up of a white sneaker, with the text "[Video game noises]" at the bottom. The scene then cuts to a person on a couch playing video games, with a basketball nearby and a controller in hand. Another person is seen carrying a stack of shoe boxes in the background. The text "Round two" appears on screen, followed by "HOOPS LIVES HERE" and "IT ALWAYS WILL BE Foot Locker". The final text displayed is "Next victim."
Active · 24 days
Foot Locker
The video opens with a close-up of a white sneaker, with the text "[Video game noises]" overlaid. It then cuts to a person holding a video game controller, with shelves of shoe boxes in the background. Another person is seen carrying a stack of shoe boxes. The text "Round two." appears, followed by "HOOPS LIVES HERE" and "IT ALWAYS WILL BE Foot Locker". The final scene shows a person in a referee-style shirt with hands on hips, with the text "Next victim." overlaid.
Active · 21 daysVideo
Foot Locker
The video showcases a variety of sneakers from Foot Locker, presented in a festive, gift-wrapped setting with shimmering green fabric and confetti. Different shoe models from brands like Nike, Adidas, and Asics are featured in close-up shots. The ad culminates with a graphic overlay displaying "JOY TO THE SOLE" and "SHOP THE SEASON", encouraging viewers to purchase.
Active · 10 days
Foot Locker
The video opens with a star shape made of various shoes on a red velvet background. The Foot Locker logo is visible. The star then dissolves, and individual shoes are shown close-up, some with gift boxes and tinsel. The video ends with the star shape again, displaying the text "SHOP THE SEASON".
Active · 10 days
Foot Locker
The video opens with a close-up shot of feet wearing red and black sneakers on a green surface covered in silver confetti. The Foot Locker logo appears in the top left corner. The camera then focuses on a pair of black sneakers with white accents, as a hand reaches down to pick them up. The scene shifts to show the black sneakers more clearly, with a camera interface overlay. The video ends with a shot of the black sneakers on the confetti-covered surface, with the Foot Locker logo and the text "SHOP THE SEASON" appearing on screen.
Active · 10 days
Foot Locker
The video showcases a variety of Foot Locker sneakers, including Nike and Adidas models, presented in festive, gift-wrapped settings with shimmering confetti. The shoes are displayed in close-up shots and wider arrangements, highlighting their design and colors. The ad culminates with a graphic overlay featuring the text "JOY TO THE SOLE" and "SHOP THE SEASON", encouraging viewers to purchase.
Active · 10 days
Foot Locker
A studio-shot image of a black Asics sneaker centered against a dark red patterned background. The Foot Locker logo is at the top, and the price of the shoe is displayed in a white box at the bottom.
Active · 10 days
Foot Locker
The video opens with bold, red text on a black and white striped background that reads "HOW TO GIFT CORRECT" and "All is Bright" with the Foot Locker logo. It then transitions to show a man looking at shoes, followed by text overlays explaining how to match "MAIN CHARACTER ENERGY" and "DOUBLE IT". The video concludes with "JOY TO THE SOLE" and "Shop the Season" text.
Active · 10 days
Foot Locker
A studio shot features four pairs of Nike Air Force 1 sneakers stacked vertically on a solid green background. The text is printed in bold white capital letters above the stack of shoes. The brand logo is positioned at the very top of the image.
Active · 10 days
Foot Locker
The video opens with a close-up shot of someone's feet standing on a green, glitter-covered surface. The Foot Locker logo appears in the top left corner. Various pairs of feet in different sneakers are shown stepping into the frame, some with colorful shoes and others with sparkling black sneakers. The scene transitions to show the Foot Locker logo with the text "SHOP THE SEASON" below it, against the same glittery green background. The overall visual is dynamic and focuses on footwear.
Active · 10 days
Foot Locker
A studio-shot image of a Timberland boot centered against a dark red background featuring a repeating pattern of stylized figures. The Foot Locker logo is at the top with a bow graphic, and the price is displayed in a white box at the bottom.
Active · 9 days
Foot Locker
The video opens with a black and white striped background and large red text that reads "HOW TO GIFT CORRECT". Below this, a green oval logo says "Holiday Heat" and then "Foot Locker" in white text. The video then transitions to show people holding and showing off shoes, with text overlays like "SCORE THE NEW DRIP" and "SHOP THE SEASON". The video ends with a black background and torn paper effect, with "JOY TO THE SOLE" and "Foot Locker" written on it.
Active · 8 days
Foot Locker

How Foot Locker makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Foot Locker's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Foot Locker advertises on Facebook and Instagram

The library holds 32 ads from Foot Locker in Footwear, and 637 running on its Meta pages now. Its most common visual formats are Product Image (18 ads), Text Overlay (18) and Lifestyle Image (3). Its ads most often open on Curiosity (4 ads), Direct address (3) and Relatability (3) hooks. Its ads stay up a median 10 days, 0.4× the Footwear median of 25 days.

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