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ForbesEntertainment / Media

Forbes ads: 43 winning Facebook and Instagram ads

Every Forbes ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 152 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
436
Median run
3 days
Against Entertainment / Media’s 11-day median
0.3×
In the library: 20 statics, 8 carousels, 15 videos
43 ads
Ask Claude about Forbes (opens Claude in a new tab)Meta Ad Library page of Forbes (opens in a new tab)

Longest run

Longest run: 152 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Forbes ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

This carousel ad from Forbes presents a list of the five wealthiest French billionaires. The first card features a photo of Salma Hayek and François-Henri Pinault with a headline introducing the list. The subsequent cards each show a portrait of a different billionaire, their name, net worth, and a brief description of their business interests. The final card displays Bernard Arnault.
Live152 days
Forbes
A group of five professionals, three men and two women, are posed for a formal studio portrait against a textured grey backdrop. They are dressed in business attire, with two men seated at a dark table in the foreground and three others standing behind them. The lighting is professional and even, creating a polished corporate appearance.
Live90 days
Forbes
A black and white triptych of three wealthy individuals is positioned at the top of the image. Below this, a black background features a bold white headline and a descriptive paragraph about Switzerland's status as a financial hub for billionaires. The Forbes logo is placed in the bottom right corner.
Live75 days
Forbes
This carousel ad features a woman looking off-camera with a smile on the first card, overlaid with a title about retirement planning for women. Subsequent cards present three numbered tips for retirement, each on a plain light-blue background with blue and black text. The ad uses a professional, editorial style to provide financial advice.
Live61 days
Forbes
This carousel ad features five cards highlighting the 25-year history and growth of the Peter Millar brand. Each card uses a dark blue gradient background paired with imagery of brand tags, fabric, and a storefront, accompanied by quotes from various business leaders. The text focuses on the brand's partnerships, national reach, and company culture.
Live55 days
Forbes
This carousel ad presents a case study of how a global brand improved its cybersecurity operations using a specific platform. The cards use a dark background with bold, teal-colored text to highlight key metrics and outcomes. The final card features a direct quote from a company executive to provide social proof.
Live48 days
Forbes
A wide-angle, high-end interior shot of a luxury watch boutique. The space features a circular seating area with modern armchairs on a round rug, enclosed by a curved, textured glass partition. A single watch display case stands on the left, and the overall aesthetic is minimalist, sophisticated, and architectural.
Live45 days
Forbes
A wide-angle, high-end interior shot of a luxury watch boutique. The space features a circular seating area with modern armchairs on a round rug, surrounded by a curved, textured glass partition. A single watch is displayed on a pedestal in a tall, minimalist glass case to the left.
Live43 days
Forbes
A middle-aged man with grey hair and glasses, wearing a dark suit and light blue shirt, stands in front of a blurred outdoor background of trees and buildings. He is looking directly at the camera with a neutral expression. The image is a professional portrait, likely representing a business or government leader.
Live39 days
Forbes
A man in a suit sits in a chair and speaks directly to the camera about investment strategies. Text overlays appear on screen to highlight his key points about investment performance versus tax rates. The video is a professional interview style clip with a brand logo in the corner.
Live31 days
Forbes
A man in a suit sits in a chair, speaking directly to the camera about investment strategies. The video features text overlays that highlight his key points about investment performance and tax rates. The Forbes logo and the sponsor's name appear in the corner of the frame.
Live31 days
Forbes
This video features a professional interview between an editor from Forbes and the CEO of Fiduciary Trust International. The two sit in chairs in a studio setting, discussing the importance of defining the purpose behind family wealth. Text overlays appear throughout the video to highlight the key questions and themes of their conversation.
Live28 days
Forbes
This video features a professional interview between an editor and a CEO, both seated in chairs against a dark backdrop. The editor asks questions about the role of AI in wealth management, while the CEO explains the limitations of AI and the necessity of human guidance for complex financial decisions. Text overlays appear throughout the video to introduce the speakers and the topic.
Live28 days
Forbes
A low-angle shot shows a young man and woman wearing matching yellow caps against a bright blue sky. The woman holds up a yellow smartphone as if taking a selfie, while the man stands beside her with yellow headphones around his neck. Both are dressed in dark blazers, creating a coordinated, modern aesthetic.
Live27 days
Forbes
A wide-angle, high-altitude aerial photograph of the Singapore skyline at dusk. The image captures the city's modern architecture, including the Marina Bay Sands complex and the surrounding urban landscape, with the sky transitioning from a deep blue to a lighter horizon.
Live17 days
Forbes
This carousel ad features a series of text-heavy slides with a consistent orange and dark blue color scheme. Each card presents a specific challenge related to enterprise AI scaling, backed by a percentage statistic. The final card introduces the solution of flexibility in infrastructure.
Live14 days
Forbes
A professional photograph shows a diverse group of marketing executives in a sunlit office during a meeting. A woman stands at the head of a table presenting to her colleagues, with a whiteboard behind her displaying charts and meeting notes. The image is overlaid with white text identifying the network and describing its purpose as a resource for marketing professionals.
Live14 days
Forbes
This video features a corporate executive discussing how artificial intelligence is used to improve employee safety and efficiency in a manufacturing plant. The footage alternates between the executive speaking to the camera and B-roll of workers on an assembly line, as well as digital overlays showing AI tracking human movement. The video is presented as a professional interview segment.
Live3 days
Forbes
A man in a dark blue shirt stands in a dimly lit office, gesturing toward a computer monitor displaying lines of code. The image has a professional, tech-focused aesthetic with a dark color palette. Text is overlaid at the bottom, presenting a headline about AI in cybersecurity and a descriptive sub-headline.
Live3 days
Forbes
This carousel ad features a professional woman in a factory setting, using a tablet. The cards use a clean, white-box design over a blurred background to present a problem regarding AI agents failing to agree on data, followed by a solution involving a data plane. The final card directs the viewer to learn more about the Dell AI Data Platform.
Live3 days
Forbes

Lifestyle Image, on 15 of its 43 ads

Counted over its 43 filed ads

Visual formats

Hooks it opens on

How Forbes makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Forbes's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Forbes advertises on Facebook and Instagram

The library holds 43 ads from Forbes in Entertainment / Media, and 436 running on its Meta pages now. Its most common visual formats are Lifestyle Image (15 ads), Text Overlay (14) and Headline (10). Its ads most often open on Question (11 ads), Bold claim (5) and Curiosity (3) hooks. Its ads stay up a median 3 days, 0.3× the Entertainment / Media median of 11 days.

Brands like Forbes

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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