Refreshed Nov 12, 2026

The hooks, angles and offers behind Sky’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Sky’s Meta page
272
Median runHow long its ads stay up
2 days
Against Entertainment / MediaNiche median 9 days
0.2×

The messages Sky keeps paying for

Same idea, new creatives

  • “DIVENTA ORA UN LOCALE SKY E PAGHI DA GENNAIO”

    2 ads
    Sky ad: “DIVENTA ORA UN LOCALE SKY E PAGHI DA GENNAIO”

    Running since Nov 2026.

How Sky builds them

31 ads

What Sky's ads are made of, row by row.

Free with an account.

Longest running

All 31

The Sky ads that ran longest.

Free with an account.

A man in a white shirt stands in a living room, holding a tablet and speaking to the camera. He addresses the common question guests ask about Wi-Fi, then introduces a business service that provides high-speed fiber internet and entertainment. Various icons and logos appear around him as he speaks, and he concludes by pointing downward to prompt the viewer to check the offer.
Active · 44 days
Two young men sit side-by-side in front of a bookshelf, speaking directly to the camera to invite viewers to watch a new season of a series. The video then transitions to a graphic showing the show's title, the premiere date, and a promotional offer for a subscription service. The ad concludes with a split-screen layout displaying the show's branding on one side and the pricing details on the other.
Active · 44 days
A top-down view of a neatly made bed features pillows and a duvet patterned with various television channel and sports logos. Below the bed, text addresses B&B owners, suggesting they offer the best entertainment to their guests. A list of services follows, highlighting cinema, sports, and high-speed internet.
Active · 44 days
The ad is a vertical split-screen image. The top half shows a promotional poster for a TV show featuring two men leaning against a vintage car in a desert landscape. The bottom half features a vibrant, multi-colored gradient background with promotional text detailing a monthly subscription price and offer terms.
Active · 44 days
This video advertisement presents a promotional bundle for Sky TV, Netflix, and Sky Cinema. The creative uses a clean, graphic-based layout that displays the logos of the services, followed by a selection of featured content posters. The final frame highlights the discounted monthly price for the combined package.
Active · 42 days
Two young men sit side-by-side in front of a bookshelf, speaking directly to the camera to announce the return of a TV series. The video then transitions to a graphic showing the show's title and release date, followed by a split-screen layout displaying the show's promotional information on the left and a subscription offer on the right. The ad concludes with a final screen showing the brand's website.
Active · 42 days
This split-screen ad features a promotional image for a television series on the left, showing two men leaning against a vintage car in a desert landscape. The right side is a vibrant gradient panel with brand branding, a promotional price, and details about the offer. The text highlights the series title, release date, and subscription pricing.
Active · 39 days
This ad features a horizontal layout showing three vertical movie posters side-by-side, representing different streaming services. Below these posters, a large, colorful banner displays the promotional price and offer details. The top of the image includes the brand logos and a headline indicating a bundled service.
Active · 37 days
A vibrant, gradient-background graphic displays a promotional offer for a bundled entertainment service. The text prominently features the service names and a large, bold price point for a limited-time monthly subscription. Smaller text below details the subsequent pricing, contract duration, and eligibility for existing customers.
Active · 37 days
This ad features a bento-grid layout showcasing three different movie and series posters, each labeled with its release date. Below the grid, a vibrant, multi-colored gradient banner highlights a promotional pricing offer for a combined subscription service. The overall design is clean and informative, focusing on the value proposition of bundling multiple entertainment platforms.
Active · 37 days
A woman sits on a couch in a living room, talking to the camera about her weekend plans. She explains how she uses a combined TV and streaming service to watch her favorite shows. The video ends with a graphic showing the two services, the price, and the offer details.
Active · 30 days
The ad features a white internet router centered against a vibrant, gradient background transitioning from orange to blue. Above the router, bold white text highlights the speed of the fiber connection. Below, a white rectangular box contains the promotional offer, including the monthly price, a discount comparison, and a free activation incentive.
Active · 12 days
The video features a young man holding a white Sky WiFi router, standing next to an older man. The scene then transitions to a series of promotional graphics showcasing a bundle offer for Sky WiFi, Sky Sport, and a one-year Amazon Prime subscription. The ad concludes with a final screen displaying the monthly price and promotional details.
Active · 2 days
This ad features a horizontal layout with three vertical panels showcasing different service components: high-speed internet, sports broadcasting, and a streaming subscription bonus. Below these panels, the total monthly price is displayed in large, bold text, highlighting a significant discount. The overall design is clean and structured, using brand colors and icons to clearly communicate the bundled offer.
Active · 2 days
A promotional graphic for a sports broadcasting service aimed at bars and restaurants. The image features three ticket-shaped cards displaying logos for major football leagues, set against a blurred background of a bar. A large blue banner across the bottom highlights a Black Friday offer with a call to action to join the service and defer payments until January.
Active · 2 days
A dark, atmospheric image of a bar interior serves as the background for a promotional offer. Three stylized ticket graphics representing major football leagues are displayed prominently in the center. A large blue banner across the middle highlights a Black Friday deal for businesses to join the service now and start paying in January.
Active · 2 days
This video features a young man holding a Sky WiFi router while standing next to an older man. The scene then transitions to a series of promotional graphics showcasing Sky TV shows and the Sky WiFi offer, including pricing details and terms. The ad uses a vibrant, colorful background throughout.
Active · 2 days
A studio-lit shot of two men standing against a vibrant, multi-colored gradient background. The man on the left is older, smiling with his arms crossed, while the younger man on the right holds a white, rectangular Wi-Fi router directly toward the camera. The router features the brand's logo prominently on its front surface.
Active · 2 days
A studio-shot image features two men standing against a vibrant, multi-colored gradient background. The man on the left stands with his arms crossed, while the younger man on the right holds a white rectangular device featuring the brand logo directly toward the viewer. The overall composition is clean and professional, focusing on the product presentation.
Active · 2 days
A short video ad for a home internet service. It opens with two men holding a white router branded with the company name against a colorful, abstract background. The video then transitions to a series of text-heavy screens that present the service's benefits, pricing, and a promotional offer for free activation.
Active · 2 days

How Sky makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Sky's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Sky advertises on Facebook and Instagram

The library holds 31 ads from Sky in Entertainment / Media, and 272 running on its Meta pages now. Its most common visual formats are Offer-First Banner (22 ads), Studio Shot (13) and Bento Grid (8). Its ads most often open on Offer only (14 ads), Direct address (4) and Question (3) hooks. Its ads stay up a median 2 days, 0.2× the Entertainment / Media median of 9 days.