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Fussy ads

The hooks, angles and offers behind Fussy’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
192 days
Visual formats
Hook tactics
Niche
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A woman in a bathroom is holding a light green deodorant case and smelling the deodorant stick. She is wearing a light blue sports bra and grey sweatpants. The background is a modern bathroom with grey tiled walls and a shower. On-screen text highlights the product's benefits, such as being eco-friendly, science-backed for all-day odor protection, naturally formulated, and offering a 30-day money-back promise. The hook text reads: "Make the swap to Fussy, the natural deodorant adored by millions of happy pits! 💕"
Ran 192 days
Fussy
A woman with her arm raised, applying deodorant to her underarm with a light green applicator. She is smiling and looking towards the camera. White text overlaid on the image reads "Smell like a Jo Malone candle all day". The background is a softly lit room. The woman is wearing a beige, crocheted top.
Ran 192 days
Fussy
A pink Fussy deodorant case is shown in the center of the image, surrounded by coconut halves and vanilla beans. Text overlays display a price breakdown for a refillable deodorant case and refill, with a total price of £12.00. The top of the image features the headline "Save 25% today!". Below the product, text reads "Enjoy 24h science backed protection. 30 day money back guarantee."
Ran 192 days
Fussy
The top half of the creative shows a man sitting in a green chair, looking at a laptop and touching his nose. A microphone is positioned in front of him. The bottom half shows a man in a light blue shirt standing with his hands clasped. A white text overlay on a rounded background reads "Dragon's vs Fussy Deodorant" across the middle of the screen, separating the two scenes.
Ran 192 days
Fussy
The creative is split into two halves. The top half shows a man with glasses, wearing a black long-sleeved shirt, sitting in a green chair with a laptop in front of him and a microphone to his left. A yellow locker is behind him. The bottom half shows a man with short, dark hair, wearing a black open-necked shirt and a gold chain, looking to his right and holding a small, light blue object in his hands. A white banner with black text is overlaid on the image, reading "Stephen Bartlett fights for Fussy".
Ran 192 days
Fussy
A light green, cylindrical deodorant container with the brand name "fussy." embossed on its side is shown in a close-up, outdoor setting. The container sits on a rustic wooden table, with blurred greenery and daisies in the background, and a lime wedge and a glass of liquid to the right. The text "🌱 Natural Ingredients ✊ Actually Works 🌍 Planet Friendly 💪 Easy Peasy #ad My favorite so far 💚 Let’s refill together @getfussy #getfussy #deodorant #products #fussy" is overlaid on the image.
Ran 192 days
Fussy
A man is shown smelling a black cylindrical product. A white card is overlaid on the image, featuring a product shot of a small white container on a piece of wood with moss and leaves. The card also contains the text "ROAD TRIP Woody" and a description of the scent. The text "Ford's" is also visible on the image. The ad copy highlights "Elevated natural scents, without the luxury price tag" and lists several benefits and offers, including a subscription discount and a money-back guarantee.
Ran 184 days
Fussy
The image displays shelves stocked with various men's deodorants and antiperspirants. Prominently featured are several brands including Dove Men+Care, Sure, and Lynx, with their products neatly arranged in their packaging. Price tags are visible on the shelves, indicating prices such as £2.75, £2.49, and £1. The overall scene is a retail environment, likely a supermarket aisle, showcasing a wide selection of personal care products for men.
Ran 180 days
Fussy
A Christmas tree-shaped bottle of green hand soap sits on the edge of a white sink. Above the sink, a simple wooden shelf is mounted on a light green paneled wall. The text overlay highlights the product's natural ingredients, plastic-free refills, and pleasant scent, emphasizing its benefits for both the user and the environment. The hook expresses the user's affection for the Fussy brand and its new hand wash.
Ran 141 days
Fussy
The creative is split into two horizontal sections. The top section shows a man with glasses, wearing a black long-sleeved shirt, sitting in a green armchair with a laptop on his lap. He is looking down at the laptop. A microphone is positioned in front of him. A yellow locker is visible behind him on the left, and a red locker on the right. The bottom section shows a man with short, dark hair, wearing a black open-necked shirt and a gold chain, looking to his right and holding a small, light blue object in his hands. A white banner with black text is overlaid across the bottom of the top section and the top of the bottom section, reading "Stephen Bartlett fights for Fussy".
Ran 106 days
Fussy
A person's hand is shown opening the bright green lid of a black container. The word "antiperspirant" is displayed in white text across the inside of the container. The container appears to be a refillable deodorant dispenser. The overall visual suggests a product demonstration with text overlay highlighting the product category.
Ran 105 days
Fussy
A light blue deodorant stick is shown from a close-up angle, with the top open to reveal a miniature beach scene with sand and ocean waves. Text overlaying the top of the image reads "Paradise in a scent" and below that, "All At Sea: Sea Salt + Bergamot + Sandalwood". A circular graphic on the right side of the deodorant reads "SUBSCRIBE & SAVE 25% OFF". At the bottom, the Fussy logo is shown next to the text "Refillable Natural Deodorant".
Ran 104 days
Fussy
The creative features a clean, light grey background with the Fussy logo at the top. Below the logo, the text reads "Try The UK's Top Rated Natural Deodorant." Centered in the frame is a tan-colored deodorant case. Below the product, a bright yellow button with the text "SHOP NOW" and an arrow is displayed. At the very bottom, a black bar shows five green stars and the text "Rated 4.8 out of 5" next to the Trustpilot logo.
Ran 98 days
Fussy
The top half of the creative shows a man sitting in a green chair, looking at a laptop and touching his nose. A microphone is positioned in front of him. The bottom half shows two men standing in front of a brick wall. A white banner with the text "Dragon's vs Fussy Deodorant" is overlaid across the middle of the image, separating the two scenes.
Ran 96 days
Fussy
The creative shows the top of a light-colored trash can with a wooden lid. White text is overlaid on the image, asking "Tired of antiperspirants that stop working by noon?". The background is a plain, light-colored wall with a white trim piece along the bottom. The overall impression is a simple, direct question aimed at a common problem.
Ran 91 days
Fussy
Several Fussy brand deodorants are displayed on a dark, rocky surface with flames and embers in the background. The text "Try The Hottest Deodorant In Town" is prominently displayed in a neon-like font at the top of the image. Below the text, a bright yellow button with the words "SHOP NOW" and an arrow is visible. The Fussy logo is also featured in a glowing oval at the bottom of the image.
Ran 90 days
Fussy
A young woman with blonde hair pulled back walks barefoot on a wooden deck outdoors. She is wearing a grey tank top and denim shorts and has her right arm raised with her hand near her head. Lush green foliage and a covered seating area are visible in the background. Text overlays on the image read: "Sommer, wir haben dich vermisst… den Schweißgeruch eher nicht 😅 Starte jetzt selbstbewusst in den Sommer, mit Fussy, dem am besten bewerteten natürlichen Deo! Die wissenschaftlich fundierte probiotische Formel neutralisiert geruchsverursachende Bakterien und sorgt für 24 Stunden Schutz. Für frische Achseln im Sommer 🌞 www.getfussy.com/de"
Ran 87 days
Fussy
A man and a woman stand back-to-back in an office setting, both with their arms crossed and looking serious. A neon sign that says "fussy." is visible behind them. The man wears a white t-shirt with the "fussy." logo, and the woman wears a light-colored blazer over a pink top. The text "Still using antiperspirant?" is overlaid on the image, posing a question to the viewer.
Ran 76 days
Fussy
A woman with her hair in a bun, wearing a white top and black pants, is sitting on a grey couch. She is looking down and to the side, with her right arm raised and her hand near her face, as if smelling her underarm. Text overlays the image, asking if bad body odor makes the viewer insecure and introducing Fussy as a natural deodorant that provides all-day freshness without aluminum.
Ran 75 days
Fussy
A dark grey, oval-shaped deodorant container is centrally placed on a pile of dark brown leather scraps. Surrounding the deodorant are various natural elements associated with fragrance, including tonka beans, vanilla pods, and pieces of wood. Small droplets of amber liquid are scattered around the arrangement. The text "fussy." is subtly embossed on the deodorant container. The background is a plain, light beige color.
Ran 73 days
Fussy

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