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Gusto ads

The hooks, angles and offers behind Gusto’s Facebook and Instagram ads, filed by format and niche.

Ads
31
Newest ad
November 2026
Main niche
Finance / Fintech 31
Top formats
Updated
Nov 1, 2026
Longest run
122 days
Visual formats
Hook tactics
Niche
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A woman is shown from the chest down, standing behind a black metal fence at dusk. She is wearing a green hooded jacket and black pants, and is in the process of unlocking a padlock on the fence. The background shows a street with buildings and streetlights. The text overlay reads: "Planning events, hiring staff, running payroll... managing a team is no small feat."
Ran 122 days
Gusto
A woman with wide eyes and a slightly amused expression looks directly at the camera. Large white text overlaid on the image reads "$70 million ???". The background features several framed art pieces on a wall. The woman is holding a smartphone in her hands.
Ran 90 days
Gusto
An illustration shows a light blue background with a large, dark gray text headline that reads "Blink and payroll's done." Below this, in smaller gray text, it says "That's Gusto." A hand with a finger extended is shown pressing a teal button that says "Run payroll." The bottom portion of the image is a bright orange wavy shape.
Ran 90 days
Gusto
A laptop sits on a kitchen counter in front of a large window showing autumn foliage. A person is visible in the background, cooking at a stove. The laptop screen displays a spreadsheet or document. Text overlays the image, highlighting new features and an AI assistant for small businesses.
Ran 69 days
Gusto
A close-up shot of a laptop screen displays the Gusto website. The website interface is visible, showing a navigation menu on the left with options like 'Home', 'People', 'Pay', 'Reports', 'Taxes & Compliance', and 'Time & Attendance'. The Gusto logo is prominently displayed in the top left corner. The text overlay on the image reads: 'Choose Gusto for payroll, benefits, and more—built for small businesses.'
Ran 69 days
Gusto
The creative is a plain, cream-colored background with the text "No hidden fees, no guesswork. Just clear pricing, expert guidance, and plans that fit your team." displayed prominently in the center. The text is black and easy to read, conveying Gusto's transparent pricing and comprehensive support for business teams. There are no other visual elements present.
Ran 34 days
Gusto
The creative features a teal background with large white text that reads "gusto Health insurance with $0 additional fees.". Below this text, a hand is holding a smartphone displaying a mock-up of the Gusto app. The app screen shows "Company benefits" with options for "Medical" and "Dental" plans, each indicating the number of employees covered and a "View plan" button. The overall visual emphasizes clarity and simplicity in managing employee benefits.
Ran 34 days
Gusto
A laptop is open on a kitchen counter, displaying a spreadsheet. In the background, a person is cooking at a stove, with a window showing autumn foliage. Text overlaying the image reads: "There’s running your business—and running your business with Gusto. Discover how easy managing your team can be."
Ran 30 days
Gusto
The Gusto logo is displayed at the top of the screen. Below it, the text reads "Offer benefits with no employee minimum and $0 employer contributions." Three rounded square cards are shown in the foreground, each representing a different type of benefit: "Medical" with a shield and cross icon, "Dental" with a tooth icon, and "Life Insurance" with a flower icon. The background is a dark teal color.
Ran 26 days
Gusto
The Gusto logo is displayed prominently at the top of the image in a bright orange color. Below the logo, large black text reads "The #1 choice for small business payroll." The bottom half of the image shows a tablet screen displaying the Gusto app interface. The app shows a "Run payroll" confirmation screen with details about Jessica Jackson and a total payroll amount of $9,498.40. An illustration of a person relaxing on a beach with a palm tree is shown on the right side of the tablet screen.
Ran 17 days
Gusto
An illustration depicts a person relaxing in an office chair with their eyes closed, appearing content. The scene includes a desk with two computer monitors, one displaying a checklist and the other a progress bar at 100%. The text "gusto" is displayed prominently at the top, followed by the headline "Your 401(k) could pay for itself." in bold black and red lettering. The overall visual suggests ease and financial benefit related to offering a 401(k) plan.
Ran 17 days
Gusto
The creative features a close-up of a smartphone screen displaying the Gusto app. The app interface shows a "Run payroll" section with a date range of "May 16th - 25th". Below this, there are tabs for "Overview", "Employees", and "History". The "Overview" tab is highlighted, and a profile picture of a woman named Holly A., PR Manager, is visible. The text "Run payroll as many times as you need." is displayed prominently above the phone screen.
Ran 12 days
Gusto
A painting of a man with a beard and intense eyes, holding a palette and brushes. White text is overlaid on the left side of the image. The text reads: "My latest work draws from my time as a small business owner. Just as I thought I would be lost to a sea of manual administrative labor, I saw a beacon."
Ran 12 days
Gusto
A woman with short brown hair smiles at the camera, arms crossed, in a well-lit office setting. Behind her, a computer displays a dashboard, and a framed piece of art hangs on the wall. The text "Pay yourself. Save on Taxes. Meet Gusto Solo." is overlaid at the top of the image, with the Gusto logo in the bottom right corner.
Ran 12 days
Gusto
A teal background with yellow text that reads "LEST YOU FORGET, YOU KEPT GOING WHEN MOST WOULD QUIT." The Gusto logo is visible in yellow at the bottom center of the screen. The creative is text-only and uses a direct address hook to encourage the viewer by reminding them of their perseverance.
Ran 12 days
Gusto
The creative features a light beige background with the Gusto logo at the top. Large, dark text reads "Compliance for Solopreneurs, without the guesswork." An illustration of a person holding icons representing automated payroll, 401k, and invoices is positioned between "without" and "the." Below this, a cartoon character in overalls with a belt displaying "401k," "PAY ROLL," and "TAX" walks across the screen. The overall design is clean and uses a playful, illustrative style to convey information about Gusto's services for solopreneurs.
Ran 12 days
Gusto
A painting depicts two figures in cloaks looking out at a moonlit landscape. Text overlays read "me & my bestie I tell everything" in the foreground and "my small business idea" in the background. The image uses a classic art style to convey a relatable moment of sharing a nascent idea with a close friend.
Ran 12 days
Gusto
An illustration depicts a person wearing multiple hats labeled "HR," "BOSS," "FINANCE," and "SALES," symbolizing the many roles a single business owner must fulfill. The text overlay reads, "You're a business of one. Run like a team." Below this, the Gusto logo is displayed. The creative uses a light pink background with abstract pastel shapes.
Ran 12 days
Gusto
An illustration features a light pink background with abstract shapes. The text "Pay yourself. Save on taxes." is prominently displayed in a large, dark font. Below this, "Meet Gusto Solo." is written in a larger, coral-colored font. A small, stylized illustration of a person carrying a stack of papers labeled "BENEFITS" and "GUSTO" walks across the top of the text. Another illustration shows a person wearing sunglasses and a life preserver with "READY TO HIRE", "PAYROLL", and "TAX SAVINGS" written on it, floating in the center of the text. The overall design is clean and modern, emphasizing the benefits of using Gusto for solo entrepreneurs.
Ran 12 days
Gusto
An illustration depicts a person interacting with digital interfaces related to business finances. The interfaces show 'AUTOMATED PAYROLL' with a progress bar, '401K' with a checkmark, and 'INVOICE' with multiple red dots. The text on the screen asks, 'S-Corps: have you set your salary right?'. The Gusto logo is at the bottom.
Ran 12 days
Gusto

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