Refreshed Nov 12, 2026

The hooks, angles and offers behind Headway App’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Headway App’s Meta page
251
Median runHow long its ads stay up
4 days
Against EducationNiche median 23 days
0.2×

The messages Headway App keeps paying for

Same idea, new creatives

  • “Stop being boring Person”

    3 ads
    Headway App ad: “Stop being boring Person”Headway App ad: “Stop being boring Person”Headway App ad: “Stop being boring Person”

    Running since Jul 2026.

  • “HOW TO TALK TO ANYONE ABOUT WORLD POLITICS”

    2 ads
    Headway App ad: “HOW TO TALK TO ANYONE ABOUT WORLD POLITICS”Headway App ad: “HOW TO TALK TO ANYONE ABOUT WORLD POLITICS”

    Running since Jul 2026.

  • “THE HARDEST TRANSITION IN YOUR CAREER”

    2 ads
    Headway App ad: “THE HARDEST TRANSITION IN YOUR CAREER”

    Running since Jul 2026.

How Headway App builds them

44 ads

What Headway App's ads are made of, row by row.

Free with an account.

Longest running

All 44

The Headway App ads that ran longest.

Free with an account.

A static graphic with a white background and a border of ladybug illustrations. The text is black, centered, and explains the concept of being boring and how the app solves it. The bottom of the image includes a small disclaimer.
Paused · 39 days
A young woman wearing a green cap and white tank top walks outdoors, looking at the camera. Text overlays read "Stop being boring Person" and a paragraph explaining how the Headway app helps users learn interesting facts and stories in 15 minutes a day to become more engaging conversationalists. The video is 12 seconds long.
Paused · 28 daysVideo
A black and white close-up image of a woman's eyes looking directly at the viewer, with subtle red lighting on the edges of the frame. Below the image, on a plain white background, black text tells a personal story about struggling with leadership and finding a solution. The text is formatted as a short narrative followed by a call to action.
Paused · 27 days
This infographic compares the habits of a 'Chronic Doom-Scroller' versus a 'Well-Read Person' using maps and progress bars. Below this comparison, a 21-day listicle displays various book covers representing daily learning goals. The overall design uses bold text and simple illustrations to contrast mindless scrolling with productive microlearning.
Paused · 21 days
The creative opens with a magazine-style layout featuring the headline "How to become an Interesting Person". Below this, text describes a personal feeling of inadequacy in social situations. A black and white photo shows a woman in a bathrobe and towel, holding a mug. The overall impression is one of personal growth and self-improvement.
Paused · 20 daysVideo
The video features a man in a blue collared shirt speaking directly to the camera. Text overlays appear throughout the video, starting with "STOP BEING A 'NICE' LEADER" and "Your team doesn't need a friend." The speaker shares his past experience of trying to be liked and avoiding hard conversations, leading to missed deadlines and a team that walked all over him. He then explains how listening to books for 15 minutes a day changed his approach and led to respect. The video ends with a call to action to download Headway and start today.
Paused · 19 daysVideo
A plain white background with dark purple and yellow text, styled like a mobile notes app. The text tells a personal story about overcoming imposter syndrome after a promotion by using an app to learn leadership frameworks. The bottom of the image includes a small disclaimer about the story being fictional.
Paused · 18 days
A static graphic with a white background featuring a hand-drawn map of Ukraine with a target symbol in the center. The top of the image contains bold black text providing a guide on discussing politics, followed by a personal anecdote about using a microlearning app to improve conversational skills. The bottom of the image includes a small disclaimer about the use of generative AI.
Paused · 13 days
The creative is a screenshot of a mobile Notes app containing a personal narrative about a difficult career transition. The text is black on a plain white background, formatted with a bold headline followed by several paragraphs of text. The content describes a struggle with management tactics and the subsequent discovery of a solution.
Paused · 12 days
A hand-drawn illustration shows a man acting as a bridge over a deep canyon, with four smaller figures walking across his back. The headline is written in large, colorful letters above the scene. Below the illustration, a paragraph of text tells a personal story about leadership struggles and the impact of learning from books.
Paused · 11 days
A black and white sketch-style illustration depicts a stern-looking man in a suit and glasses, touching his forehead. Below the illustration, text lists seven book titles related to leadership and management. The ad concludes with a statement about leadership and a call to download the app.
Paused · 11 days
An infographic-style illustration on a white background with hand-drawn elements and text. It features a central narrative about a female leader overcoming burnout by setting boundaries, accompanied by a chart showing growth from 'stuck' to 'CEO level'. The bottom section outlines a four-week plan with daily 15-minute tasks.
Paused · 11 days
The video shows a person on a train holding a phone, with text overlaid on the screen. The text explains a method for improving one's knowledge of world politics by using a microlearning app called Headway. It suggests replacing social media time with 15 minutes of learning on the app during a commute, which the creator claims is a game-changer for political discussions. The video is 12.1 seconds long and features a calm, informative tone.
Paused · 11 daysVideo
A black and white portrait of a serious-looking man in a turtleneck occupies the right side of the frame. Bold red text at the top serves as the hook, while a personal narrative about leadership struggles and the solution is printed in white text on the left side. A small disclaimer is printed at the very bottom.
Paused · 10 days
The video opens with a text overlay that reads "Stop being boring person". Below this, a personal story is shared about feeling like the "dullest person in the room" and finding an app that helps the user learn from books in 15 minutes a day. A black and white image of a woman in a bathrobe and towel sits in a chair, holding a cup to her face. The ad is built to resonate with viewers who feel inadequate in conversations and want to improve themselves.
Paused · 8 daysVideo
A woman leans against a wall at a party, looking thoughtful. Text overlays describe a feeling of losing one's spark and finding it again through learning. The video is 9 seconds long and features a fictional story.
Paused · 8 daysVideo
A black and white illustration shows a man in a suit and glasses, looking thoughtful with his hand to his face. Below him, a list of seven book titles is presented as a daily reading plan. The bottom of the image includes a short call to action about reading on the Headway app.
Paused · 5 days
A static advertisement featuring a hand-drawn illustration of wildflowers on a textured, paper-like background. The text is presented in a casual, multi-colored crayon-style font. The ad tells a personal narrative about a manager struggling with leadership, followed by a solution involving an app.
Paused · 5 days
A black and white sketch of a woman in a business suit adjusting her glasses sits at the top of the image. Below the illustration, bold black text presents a directive to stop apologizing for leading, followed by a list of seven book titles. The bottom of the image includes a call to action to build a leadership system with the brand.
Paused · 5 days
A dark, moody illustration shows a man in a suit standing in front of a window. Large white text is overlaid in the center of the image, telling a story about a manager who struggled with leadership before finding a solution. A disclaimer about the use of generative AI is at the top, and a note about the story being fictional is at the bottom.
Paused · 4 days

How Headway App makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Headway App's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Headway App advertises on Facebook and Instagram

The library holds 44 ads from Headway App in Education, and 251 running on its Meta pages now. Its most common visual formats are Text Overlay (25 ads), Illustration (19) and Lifestyle Image (13). Its ads most often open on Directive (11 ads), Storytelling (10) and Confession (4) hooks. Its ads stay up a median 4 days, 0.2× the Education median of 23 days.