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Helly HansenSports / Outdoor

Helly Hansen ads: 27 winning Facebook and Instagram ads

Every Helly Hansen ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 56 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
806
Median run
21 days
Against Sports / Outdoor’s 16-day median
1.3×
In the library: 19 statics, 8 videos
27 ads
Ask Claude about Helly Hansen (opens Claude in a new tab)Meta Ad Library page of Helly Hansen (opens in a new tab)

Longest run

Longest run: 56 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Helly Hansen ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

27 ads

A split-screen composition shows a close-up of dark green, water-beaded fabric on the left and a man wearing a matching green rain jacket on the right. The text is overlaid on the left side, featuring a bold headline and a sub-headline. The overall aesthetic is clean, professional, and outdoor-focused.
Live56 days
Helly Hansen
A studio-shot image of a single dark navy blue athletic sneaker positioned horizontally against a plain, light grey background. The shoe features a white sole and the brand's logo on the side. There is no text on the image.
Live47 days
Helly Hansen
A studio-shot image of a single orange and grey athletic shoe positioned in profile against a plain, light grey background. The shoe features a mesh upper, dark grey overlays, and a textured sole. There is no text on the image itself.
Live47 days
Helly Hansen
A studio-lit product shot of a light-colored athletic shoe positioned against a plain, light gray background. The shoe is shown from the side, highlighting its mesh texture, laces, and branding on the side and heel. There is no text on the image itself.
Live41 days
Helly Hansen
A woman wearing a black puffer jacket and white mittens smiles while standing in a snowy outdoor setting. The image is framed with a slightly angled, overlapping effect that creates a dynamic, layered look. Large, bold white text is centered over the image, conveying a sense of resilience and enjoyment of cold weather.
Live31 days
Helly Hansen
This video features a montage of outdoor professionals in various environments, including hiking, sailing, and skiing. A persistent badge stating 'Trusted by Professionals' appears over the footage, followed by the brand logo and a website URL at the end. The ad aims to establish brand authority by showcasing the product in demanding, real-world conditions.
Live26 days
Helly Hansen
This video features a montage of people engaging in various outdoor activities like skiing, sailing, and hiking in rugged, mountainous landscapes. The footage is fast-paced and energetic, showcasing individuals wearing the brand's apparel in challenging weather conditions. The ad concludes with a group of people resting by a lake, accompanied by a trust-based message and the brand logo.
Live26 days
Helly Hansen
This video showcases a collection of ski gear through a series of fast-paced, cinematic shots of people skiing down snowy mountains. The footage captures skiers in various colorful outfits, performing turns and enjoying the slopes, with text overlays appearing throughout to highlight the brand and its reputation. The video concludes with a shot of skiers laughing together, followed by the brand's logo.
Live21 days
Helly Hansen
This video showcases a collection of high-performance ski gear through a series of fast-paced, cinematic shots of skiers in snowy mountain environments. The footage features people wearing various colorful ski jackets and pants while skiing, hiking up slopes, and enjoying the outdoors. White text overlays appear throughout the video to highlight the brand and its reputation among professionals and enthusiasts.
Live21 days
Helly Hansen
A vertical image shows a skier in full winter gear carving down a snowy slope at sunset. The skier wears a light-colored jacket, dark pants, a helmet, and goggles. Large, vertical white text runs along the left side of the image.
Live21 days
Helly Hansen
A vertical image shows a skier carving down a steep, snow-covered mountain slope at sunset. The lighting is warm and golden, highlighting the spray of snow kicked up by the skier. Large, bold white text runs vertically along the left side of the frame.
Live21 days
Helly Hansen
A studio-shot of a single dark blue athletic shoe positioned horizontally against a plain, light grey background. The shoe features a white sole and the brand's logo on the side. There is no text on the image itself.
Live21 days
Helly Hansen
This video showcases a skier in an orange ski suit navigating snowy mountain terrain. The footage cuts between wide shots of the skier on slopes and close-ups of the skier smiling, with text overlays emphasizing the brand's professional appeal. The video concludes with a brand logo and a call to action.
Live21 days
Helly Hansen
A vertical image shows two skiers climbing a steep, snow-covered mountain slope in the dim light of dawn or dusk. They are equipped with skis on their backpacks and headlamps that illuminate the snow in front of them. A bold, vertical line of text runs along the left side of the frame.
Live21 days
Helly Hansen
This video showcases a high-energy ski collection through cinematic shots of professional skiers performing jumps and maneuvers on snowy mountains. The footage features a snow groomer, skiers in action, and vast mountain landscapes at sunset. Text overlays appear throughout, highlighting the brand's reputation and the collection's purpose.
Live21 days
Helly Hansen
This video showcases a high-performance ski collection through a series of cinematic shots of skiers on snowy mountains. The footage features individuals skiing down slopes, aerial views of mountain peaks, and close-ups of a smiling skier in gear. Text overlays appear throughout, highlighting the brand's reputation and the collection's utility for long days on the mountain.
Live20 days
Helly Hansen
A studio-shot image of a single dark blue athletic sneaker positioned horizontally against a plain, light grey background. The shoe features a white sole with a textured tread pattern and the brand's logo prominently displayed on the side. The lighting is even and clean, highlighting the shoe's design and materials.
Live20 days
Helly Hansen
This video features a montage of outdoor professionals in various extreme environments, including mountain hiking, sailing, and skiing. Throughout the footage, a consistent logo and the text 'Trusted by professionals' appear, emphasizing the brand's reliability. The video concludes with a wide shot of hikers on a mountain ridge, displaying the brand logo and a website link.
Live12 days
Helly Hansen
A skier wearing a dark green technical jacket, helmet, and goggles is captured in motion against a bright blue sky. Snow is spraying up around them as they move. Large white text is overlaid in the center of the image, announcing a discount on past season styles.
Live3 days
Helly Hansen
A skier in a white jacket and black helmet is captured mid-turn on a snowy slope. The image features bold white text overlaid on the left side, announcing a discount on previous season's gear. The skier is wearing branded equipment and is in motion, kicking up snow.
Live3 days
Helly Hansen

Lifestyle Image, on 9 of its 27 ads

Counted over its 27 filed ads

Visual formats

Hooks it opens on

How Helly Hansen makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Helly Hansen's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Helly Hansen advertises on Facebook and Instagram

The library holds 27 ads from Helly Hansen in Sports / Outdoor, and 806 running on its Meta pages now. Its most common visual formats are Lifestyle Image (9 ads), Cinematic B-Roll (8) and Studio Shot (8). Its ads most often open on Offer only (6 ads), Aspirational (3) and Authority (3) hooks. Its ads stay up a median 21 days, 1.3× the Sports / Outdoor median of 16 days.

Brands like Helly Hansen

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about Helly Hansen

Claude or ChatGPT searches its 27 ads here, reads them and answers with real creatives, each with how long it ran.

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