AdSwipeFile

Refreshed Nov 12, 2026

K18 ads

The hooks, angles and offers behind K18’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn K18’s Meta page
360
Median runHow long its ads stay up
22 days
Against Beauty / Personal CareNiche median 20 days
1.1×

The messages K18 keeps paying for

Same idea, new creatives

  • “JUMBO mask”

    4 ads
    K18 ad: “JUMBO mask”K18 ad: “JUMBO mask”K18 ad: “JUMBO mask”

    Running since May 2026.

  • “NEW TripleBright”

    2 ads
    K18 ad: “NEW TripleBright”

    Running since May 2026.

  • “BACK IN STOCK”

    2 ads
    K18 ad: “BACK IN STOCK”K18 ad: “BACK IN STOCK”

    Running since May 2026.

How K18 builds them

39 ads

What K18's ads are made of, row by row.

Free with an account.

Longest running

All 39

The K18 ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

Ask your agent about these ads
A split-screen image shows a model's hair from the back. The left side is labeled 'before' and shows damaged, frizzy, blonde hair. The right side is labeled 'after K18' and shows the same hair looking smooth and healthy. A bottle of K18 hair mask is placed in the bottom right corner, and text at the bottom promises hair like new in 4 minutes.
Active · 275 days
K18
A split-screen image shows a before-and-after comparison of hair color. The left side displays brassy, yellow-toned blonde hair, while the right side shows a cooler, brighter blonde. A bottle of K18 purple shampoo is positioned on the right side of the frame. The text 'NEW TripleBright' appears at the top, and 'BLONDE LIKE NEW. HAIR LIKE NEW.' is printed at the bottom.
Active · 192 days
K18
A bright pink studio background features a large 3D DNA strand graphic behind two bottles of K18 hair mask. The smaller bottle is on the left and the larger jumbo bottle is on the right. A holographic circular badge sits between the bottles, highlighting the value of the larger product.
Active · 191 days
K18
A hand holds a white bottle of K18 hair mask against a bright pink background. A large white 3D DNA strand graphic is visible in the background. Text overlays announce the product is back in stock and highlight its jumbo size and value.
Active · 191 days
K18
A split-screen image shows the back view of a person with blonde hair. The left side is labeled 'before' and shows frizzy, damaged hair. The right side is labeled 'after K18' and shows smooth, healthy-looking hair. A bottle of K18 hair mask is placed in the bottom right corner, with text below it promising hair like new in four minutes.
Active · 191 days
K18
A studio shot of a white bottle of K18 detox shampoo against a plain white background. A green circular badge with a white checkmark and the text 'CLEAN AT SEPHORA' is positioned in the bottom right corner. The bottle features the brand name, product name, and volume details in black and blue text.
Active · 183 days
K18
A studio shot featuring a hand holding a white bottle of K18 hair mask against a bright pink gradient background. Large white text at the top announces the product is back in stock, while a holographic circular sticker on the bottle highlights that it is double the size. A neon-style rectangular frame contains text about the value of the product, and a white DNA-like graphic is visible at the bottom.
Active · 112 days
K18
A studio-shot image features two bottles of hair mask against a bright pink background with a faint DNA strand graphic. The larger bottle on the right is labeled as the jumbo size, while the smaller bottle on the left represents the standard size. A holographic circular badge in the center highlights the value of the larger product.
Active · 111 days
K18
A 3D rendered illustration shows a bottle of hair serum floating in the center, surrounded by translucent, glowing DNA-like structures and floating water droplets. A purple gradient banner at the top contains text, and a smaller 'NEW' badge sits near the bottom right. The background is a soft, iridescent, light-colored gradient.
Active · 100 days
K18
A hand holds a white bottle of K18 hair serum against a soft, abstract background featuring a DNA-like structure. A large, iridescent circular graphic is overlaid on the left side, containing text about reversing hair age. The product name and a 'NEW' badge are displayed at the top of the image.
Active · 100 days
K18
A studio-shot advertisement featuring a hand holding a white bottle of hair serum. A large, circular, iridescent graphic overlay highlights the text about reversing hair age. The background is a soft, abstract gradient with subtle DNA-like structures.
Active · 100 days
K18
A 3D rendered illustration shows a bottle of K18 hair serum floating in the center, surrounded by a glowing, iridescent DNA-like structure and floating water droplets. At the top, a rounded rectangular banner contains text about hair benefits. At the bottom, the product name and a short description are displayed in large, metallic-effect lettering.
Active · 100 days
K18
A studio-shot product image of a K18 molecular repair hair oil bottle against a plain white background. The bottle is white with a bright yellow cap and features the brand name and product description printed in black text on the front. The image is clean and minimalist, focusing entirely on the product packaging.
Active · 79 days
K18
A woman is shown holding a K18 product, then applying it to her scalp. She speaks about her experience with hair shedding and premature graying after having a baby. She shares that she has been using K18 for 90 days and has seen a significant difference, with less graying and fuller hair, and recommends it to her clients.
Active · 71 daysVideo
K18
A vibrant pink and orange gradient background features a white bottle of K18 hair mask positioned on the right side. Large white text on the left reads 'hair like new' with a small asterisk, followed by a yellow-highlighted text block stating 'powered by K18PEPTIDE'. The brand name 'SEPHORA' is printed in white at the bottom of the image.
Active · 71 days
K18
A vibrant yellow background features a product set of two K18 hair care bottles in the center. The text 'SEPHORA' and 'K18 | NEW' appear at the top. A star-shaped badge on the right displays '$53 value'. At the bottom, the text 'repair + protect starter set' is written in bold, colorful letters.
Active · 52 days
K18
A vibrant purple graphic features a new limited-edition hair product set. The image displays a mini bottle of dry shampoo with a keychain attached, alongside its packaging. Text overlays highlight the product's portability and the inclusion of a free keychain.
Active · 52 days
K18
The video opens with a couple dressed for a wedding, looking happy. It then transitions to a woman preparing her hair, showing her applying a product and styling it. The text overlays explain the product's benefits for refreshing hair between washes and maintaining style. The overall tone is relatable and practical, showcasing a solution for busy individuals.
Active · 28 daysVideo
K18
A creator shows her hair before and after using a dry shampoo product. She demonstrates the application process in her home, showing the product and how she massages it into her roots. The video highlights the convenience of the product for travel.
Active · 23 daysVideo
K18
A hand holds a large white bottle of hair mask against a vibrant, multi-colored gradient background with a faint DNA helix graphic. The text 'jumbo mask' appears in large white letters at the top. A circular graphic on the right side highlights a '$150 value' in white text.
Active · 22 days
K18

How K18 makes its ads

What its ads are built from, by type, counted over the ads we have read.

What K18's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How K18 advertises on Facebook and Instagram

The library holds 39 ads from K18 in Beauty / Personal Care, and 360 running on its Meta pages now. Its most common visual formats are Product Image (22 ads), Text Overlay (20) and UGC Selfie (9). Its ads most often open on Bold claim (13 ads), Relatability (11) and Contrast (4) hooks. Its ads stay up a median 22 days, 1.1× the Beauty / Personal Care median of 20 days.

Brands like K18

K18 by format

K18 by hook

Niche