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Refreshed Nov 12, 2026

Flakes ads

The hooks, angles and offers behind Flakes’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Flakes’s Meta page
443
Median runHow long its ads stay up
3 days
Against Beauty / Personal CareNiche median 20 days
0.1×

The messages Flakes keeps paying for

Same idea, new creatives

  • “Your hat is causing your dandruff”

    2 ads

    Running since Oct 2026.

How Flakes builds them

55 ads

What Flakes's ads are made of, row by row.

Free with an account.

Longest running

All 55

The Flakes ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

55 ads

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The video opens with a close-up of a man washing his face with soap, with text asking "Fungus on your face?". It then shows the man talking about fungus on his face and how it lives on our heads. The video explains that Malassezia is a fungus that lives on all our heads and when it goes wild, our scalp flakes out. It shows the Flakes anti-dandruff shampoo and conditioner, highlighting its ingredients and benefits. The video ends with a call to action to visit byeflakes.com for a discount and a money-back guarantee.
Active · 71 daysVideo
Flakes
A top-down view of an open product box containing a shampoo bottle, a scalp massager, and a conditioner bottle. A bright yellow sticky note is placed in the center of the box, directly over the scalp massager, with handwritten text about the product's effectiveness against dandruff.
Active · 71 days
Flakes
A close-up selfie of a man with visible skin flaking around his nose and eyebrows. Overlaid at the bottom is a social media comment from a customer describing their lifelong struggle with dandruff and how the product cleared it up in a week. A circular inset image on the right shows two bottles of the product.
Active · 71 days
Flakes
A studio shot of two shampoo and conditioner bottles, a smaller travel-sized set, and an orange scalp brush arranged on a blue tiled wall. Text overlays announce an exclusive sale with a discounted price and a list of free gifts included with the purchase.
Active · 71 days
Flakes
The video opens with a close-up of a man's scalp with flakes, with text stating that most people think this is genetics. It then transitions to a man speaking directly to the camera, explaining that it's not genetics but fungus. The video shows microscopic images of fungus and a man scratching his head, then explains that the fungus can cause hair loss. It introduces Pyrithione Zinc as the ingredient that kills fungus at its source and criticizes other anti-dandruff shampoos for not using enough of it. The video explains the product's formulation with MCT oil and highlights its benefits and a money-back guarantee. Finally, it shows the product range and a call to action.
Active · 71 daysVideo
Flakes
A man with a beard is shown close-up, then in a wider shot, talking directly to the camera. Text overlays explain that beard flakes, itching, and smell are caused by fungus, similar to dandruff on the scalp. He demonstrates using a product from a teal bottle, showing it lathers and is applied to his beard, promising relief from itching and flaking.
Active · 71 daysVideo
Flakes
A man in a car and then sitting on a couch talks about fungus on the face and hair, introducing Malassezia. Animated graphics show the fungus on skin. The video then shows the Flakes shampoo and conditioner bottles, and a man using the shampoo. The ad explains that Flakes uses Pyrithione Zinc and is free of parabens and synthetic fragrances, ending with a call to action to visit byeflakes.com for a discount and free gift.
Active · 69 daysVideo
Flakes
A studio shot of a shampoo bottle, a conditioner bottle, and a scalp brush arranged on white pedestals against a light grey background. Text overlays detail the bundle name, a discounted price, and three key benefits including free shipping and a free scalp brush. The overall aesthetic is clean, professional, and product-focused.
Active · 64 days
Flakes
A static ad featuring a before-and-after comparison of a scalp with dandruff. The top section displays the headline about being flake-free after two uses. Below the comparison images, four icons highlight product benefits, followed by an offer for 20% off and a free scalp brush. The bottom right shows the product range, including shampoo, conditioner, and serum.
Active · 60 days
Flakes
A man demonstrates how to check for dandruff by dragging a nail behind his ear, then checks other areas of his face and scalp. He explains that dandruff is caused by a yeast that feeds on oils and irritates the skin, leading to faster cell shedding. He then introduces Flakes shampoo and conditioner, explaining their ingredients and how they work together to treat dandruff. The video concludes with a testimonial about the product's effectiveness.
Active · 60 daysVideo
Flakes
The video starts with close-ups of a person's scalp and beard, showing flakes and what looks like fungus. Text overlays explain that it's not dry scalp but fungus on the face. It then transitions to a woman explaining that everyone has a fungus called Malassezia globosa on their scalp, which feeds on oil and causes dandruff. The video introduces Flakes shampoo and conditioner, highlighting their ingredients and benefits for treating dandruff and maintaining a healthy scalp. It concludes by showing the products and stating they work on beard dandruff too, with a call to action to visit a website.
Active · 60 daysVideo
Flakes
The video opens with a scenic shot of the ocean and mountains, overlaid with text detailing a personal realization about dandruff. It explains that dandruff is caused by a fungus called malassezia, which makes past experiences with shampoos and oils make sense. The text then suggests a solution involving pyrithione zinc. The video transitions to show a person pouring shampoo into their hand, followed by shots of the product bottles and a scalp brush, with text highlighting the product's benefits and guarantees.
Active · 60 daysVideo
Flakes
The video opens with a close-up of a scalp with text overlay listing four signs of fungus. It then transitions to show a person experiencing dandruff, using various shampoos, and demonstrating the product. The video explains what Malassezia is and how the Flakes product works to combat it, highlighting its ingredients and concentration. It contrasts Flakes with other brands, emphasizing its effectiveness and pleasant scent. The video concludes with shots of the product and a person using it in the shower.
Active · 60 daysVideo
Flakes
A man in a shower is shown applying shampoo to his hair. Text overlays explain that hair thinning is caused by fungus and that most drugstore shampoos are ineffective or harmful. The video then introduces a specific product line as a solution, highlighting its ingredients and benefits, and concludes with an offer. The final scene shows the product line with a summary of its benefits and a money-back guarantee.
Active · 60 daysVideo
Flakes
The creative uses animation to explain the cause of dandruff. It starts with a man's head, then zooms into the scalp to show animated microbes. It contrasts the common belief that dandruff is dry scalp with the reality of fungal overgrowth, and then shows the product as a solution. The video ends with the man looking happy and healthy.
Active · 56 daysVideo
Flakes
A studio-shot image featuring three bottles of hair care products and an orange scalp brush on a white pedestal against a dark background. A red banner at the top offers a discount, and text overlays list product benefits and features. The layout is clean and professional, focusing on the product system.
Active · 56 days
Flakes
The video starts with a person talking about thinking they were going bald at 29, then reveals it was just dandruff. It shows close-ups of scalp issues and the Flakes product, explaining its ingredients and benefits. The video ends by highlighting the product's affordability and effectiveness, with a call to action to check it out.
Active · 56 days
Flakes
The video shows a hand holding a teal bottle of Flakes anti-dandruff shampoo. A meme face is superimposed on the right side of the screen, showing a person looking distressed and crying. Text overlay at the bottom reads: "Realizing I bought Flakes 1 day before they announced 30% off + free scalp brush + free shipping on their complete product bundle." The video uses a relatable scenario of missing out on a sale.
Active · 56 daysVideo
Flakes
The video starts with close-ups of a person's face and nose showing flakes, then transitions to animated graphics of fungus on skin. It explains that the flakes are caused by a fungus that thrives on scalp oil and spreads to the face. The creator then introduces a product bundle called 'Flakes' as a solution, highlighting its higher concentration of active ingredients. The video shows the product in use and testimonials of clear skin and scalp within a week. It ends with a call to action to deal with the fungus now or later when it's worse.
Active · 56 daysVideo
Flakes
A studio-style shot of two bottles of Flakes shampoo and conditioner sitting on a tiled bathroom surface next to a red scalp massager. A hand-drawn black arrow points from the text above the bottles down toward the scalp massager. The text is written in a casual, handwritten style at the top of the frame.
Active · 56 days
Flakes

How Flakes makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Flakes's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Flakes advertises on Facebook and Instagram

The library holds 55 ads from Flakes in Beauty / Personal Care, and 443 running on its Meta pages now. Its most common visual formats are Text Overlay (45 ads), Product Image (18) and Lifestyle Image (5). Its ads most often open on Relatability (25 ads), Shocking statement (7) and Bold claim (5) hooks. Its ads stay up a median 3 days, 0.1× the Beauty / Personal Care median of 20 days.

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