Refreshed Nov 12, 2026

The hooks, angles and offers behind LMNT’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn LMNT’s Meta page
342
Median runHow long its ads stay up
3 days
Against SupplementsNiche median 20 days
0.1×

The messages LMNT keeps paying for

Same idea, new creatives

  • “HALF THE STICK”

    2 ads
    LMNT ad: “HALF THE STICK”LMNT ad: “HALF THE STICK”

    Running since Sep 2026.

  • “LMNT IS AMAZING AND TASTES GREAT”

    2 ads
    LMNT ad: “LMNT IS AMAZING AND TASTES GREAT”LMNT ad: “LMNT IS AMAZING AND TASTES GREAT”

    Running since Sep 2026.

  • “MEET YOUR NEW DAILY SQUEEZE”

    2 ads
    LMNT ad: “MEET YOUR NEW DAILY SQUEEZE”LMNT ad: “MEET YOUR NEW DAILY SQUEEZE”

    Running since Sep 2026.

How LMNT builds them

49 ads

What LMNT's ads are made of, row by row.

Free with an account.

Longest running

All 49

The LMNT ads that ran longest.

Free with an account.

A dark background features several electrolyte drink mix packets scattered in a fan-like arrangement. A prominent testimonial is printed in white and yellow text on the left side, accompanied by five yellow stars. The brand logo and a short descriptive phrase are positioned at the bottom left.
Active · 60 days
A firefighter in full gear is shown in a series of quick cuts, including close-ups of them holding a single-serve electrolyte packet and drinking from a branded bottle. The video highlights the product's benefits with text overlays such as 'More Salt' and 'Zero Sugar' appearing over the footage. The final shot shows the firefighter walking up stairs while carrying heavy equipment, ending with the brand logo on screen.
Active · 58 days
This video features several cans of a sparkling electrolyte drink being tossed and landing on a marble surface near water. The cans are shown in close-up, highlighting their labels which list ingredients like sodium, potassium, and magnesium. The background is a bright, airy space with soft lighting, and the cans are often surrounded by splashes of water to emphasize their refreshing nature.
Active · 58 daysVideo
A studio-shot product image of a rectangular box of electrolyte drink mix. The box is grey with white text and a brown side panel, displaying the brand name, the quantity of 30 stick packs, and the specific amounts of sodium, potassium, and magnesium. Small icons indicate the product contains no sugar and can be enjoyed hot.
Active · 58 days
A studio-shot advertisement featuring a single can of sparkling electrolyte drink angled diagonally against a gradient pink and purple background. The can is surrounded by a splash of water and scattered salt crystals, emphasizing its flavor profile. Bold, clean text is positioned to the right of the can, highlighting the product's key attributes and availability.
Active · 58 days
A dark background features several electrolyte drink mix packets arranged diagonally. A large, bold testimonial quote is displayed on the left side in white and yellow text, attributed to a customer named Cody S. with five yellow stars underneath. The brand logo and the phrase 'Zero Sugar Hydration' are positioned at the bottom left.
Active · 58 days
The creative shows three identical vertical packets of electrolyte drink mix standing upright against a white background. The packets are pink and grey, featuring the brand name and the specific mineral content of the mix. Above the packets, a pink banner displays the flavor and the pack size in bold text.
Active · 58 days
A high-contrast advertisement featuring a box and a single stick pack of electrolyte drink mix against a black background. The top half of the image is a bright yellow, with bold black text announcing the product. Below, the product packaging is displayed with clear labels for its electrolyte content, and salt crystals are scattered at the bottom.
Active · 58 days
A worker in high-visibility gear and a hard hat performs dangerous tasks at height on an industrial structure. The video features close-ups of the worker mixing a powder packet into a drink container and taking a sip. Text overlays appear throughout the video to emphasize the importance of hydration for mental clarity and safety on the job.
Active · 58 days
This video features a montage of active people, including a cyclist, a swimmer, a baseball player, and a climber, all consuming the product to support their physical and mental performance. The video uses dynamic transitions where the product packaging dissolves into the scene, and it highlights the electrolyte content of the product with clear text overlays. The ad concludes with the brand logo and a final call to action.
Active · 58 days
A professional athlete, Dakota Ditcheva, shares her personal story of dedication and training in a gym setting. The video features clips of her training, fighting in a ring, and drinking from a branded bottle, interspersed with shots of the product being prepared. The hook is a direct address about the reality of success.
Active · 58 days
A high-contrast product image features a box and a single stick pack of electrolyte drink mix against a black and yellow background. Salt crystals are scattered across the top right and bottom center of the frame. The text highlights the product's electrolyte content and its zero-sugar, low-carb profile.
Active · 57 days
A single can of electrolyte drink is angled prominently against a pink and magenta gradient background. The can is surrounded by a splash of water and scattered salt crystals. Text on the right side highlights the product's new slim format and availability.
Active · 54 days
A dark background features several colorful electrolyte drink mix packets scattered across the frame. On the left side, a customer testimonial is displayed in white and yellow text, accompanied by five yellow stars. The brand logo and a short tagline are positioned at the bottom left.
Active · 53 days
A hand pours a single-serve electrolyte packet into a black water bottle. Overlaid on the center of the image is a semi-transparent white box styled like a mobile phone alert or system notification. The box contains a question about dehydration, a brief explanation of mineral deficiency, and two clickable-style buttons.
Active · 46 days
A close-up shot shows a hand pouring a small electrolyte powder packet into a dark water bottle. Overlaid on the center of the image is a translucent white box styled like a mobile phone notification alert. The alert asks a question about dehydration and lists three essential minerals, with two blue buttons below labeled to either accept the product or close the alert.
Active · 42 days
A close-up, first-person shot shows a hand holding a single-serve electrolyte drink mix packet in front of a coffee maker. The packet is positioned in the foreground, while the coffee machine is slightly out of focus in the background. Large, bold white text is overlaid at the top of the image, identifying the product as a replacement for afternoon coffee.
Active · 39 days
A close-up shot shows a hand pouring a packet of electrolyte powder into a glass of water against a stark black background. The packet is clearly labeled with its electrolyte content, including sodium, potassium, and magnesium. A large, bold question mark follows the text GLP-1s, which is positioned in the lower right area of the frame.
Active · 31 days
A close-up, angled shot of a single-serve electrolyte drink mix packet being poured onto a dark red surface. The packet is partially open, with white granules spilling out. The text 'GLP-1s?' is printed in large, bold white letters at the bottom of the image.
Active · 31 days
A high-resolution studio shot of a can of electrolyte drink tilted downwards, pouring liquid out against a plain light grey background. The can is angled diagonally across the frame, with water droplets splashing around it. Large, bold, dark text is positioned at the bottom of the image, posing a question about a specific type of medication.
Active · 31 days

How LMNT makes its ads

What its ads are built from, by type, counted over the ads we have read.

What LMNT's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How LMNT advertises on Facebook and Instagram

The library holds 49 ads from LMNT in Supplements, and 342 running on its Meta pages now. Its most common visual formats are Headline (21 ads), Text Overlay (21) and Cinematic B-Roll (12). Its ads most often open on Question (18 ads), Storytelling (7) and Relatability (6) hooks. Its ads stay up a median 3 days, 0.1× the Supplements median of 20 days.