Refreshed Nov 12, 2026

The hooks, angles and offers behind Lyft’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Lyft’s Meta page
357
Median runHow long its ads stay up
8 days
Against Travel / Travel AccessoriesNiche median 31 days
0.3×

The messages Lyft keeps paying for

Same idea, new creatives

  • “Viaja aquí”

    3 ads
    Lyft ad: “Viaja aquí”Lyft ad: “Viaja aquí”Lyft ad: “Viaja aquí”

    Running since Mar 2026.

  • “6–8% back on Lyft rides”

    3 ads
    Lyft ad: “6–8% back on Lyft rides”

    Running since Nov 2026.

  • “THE ART OF ARRIVAL”

    3 ads

    Running since Nov 2026.

How Lyft builds them

38 ads

What Lyft's ads are made of, row by row.

Free with an account.

Longest running

All 38

The Lyft ads that ran longest.

Free with an account.

A flat, minimalist illustration shows a man sitting in the back seat of a car, holding a smartphone. He is wearing a yellow sweater and white trousers, with a briefcase beside him on the seat. The background is a light purple, with the brand name and a headline in black text on the left side, and a purple button below the headline.
Active · 613 days
A clean, minimalist graphic on a light grey background presents a promotional offer. The text is centered, with the primary discount highlighted in bold pink and black typography. The brand name appears at the bottom, reinforcing the offer's source.
Active · 256 days
The video opens with a dark background and white text that cycles through phrases about traveling. It then transitions to a shot of a man laughing in the back of a car while holding his phone. The video ends with the brand logo and a call to action to download the app.
Active · 239 days
A woman sits in the back seat of a car, smiling as she looks into her bag. Below the image, a dark purple panel contains a promotional offer in large white text, followed by smaller text detailing the terms and the brand logo.
Active · 239 days
The video opens with a series of text screens featuring phrases about travel and vibes on a dark background. It then cuts to a shot of a person sitting in the back of a car, looking out the window at a colorful street. The video concludes with a promotional offer for a discount on a first ride, followed by the brand logo and a call to action to download the app.
Active · 239 days
The video opens with a series of text screens that cycle through phrases about travel and vibes. It then cuts to a brief shot of a person sitting in the back of a car, looking out the window. The rest of the video consists of static screens with text detailing a discount offer and a final call to action to download the app.
Active · 218 daysVideo
A split-frame image showing a woman smiling while looking into a small yellow pouch in the backseat of a car, with the driver visible in the foreground. Below the image, a dark purple background features white text detailing a discount offer for new passengers and a promo code. The brand logo is placed at the bottom left corner.
Active · 218 days
The video opens with a dark background and white text that changes to highlight different travel destinations. It then transitions to a short clip of a man laughing in the backseat of a car, followed by a final screen with the brand logo and a call to action to download the app. The overall aesthetic is clean and minimalist, using the brand's signature pink color for graphical elements.
Active · 216 daysVideo
The creative is a clean, minimalist graphic on a light grey background. It features a bold, large-text headline announcing a discount offer for new users. Below the headline, there is a specific promo code and terms of service, with the brand logo positioned at the bottom.
Active · 215 days
This video features a series of text-based animations on a dark background, followed by a brief shot of a man laughing in the back of a car. The text animations emphasize the ease of traveling anywhere on the island using the Lyft app. The final scene shows the brand logo and a call to action to download the app.
Active · 197 daysVideo
The video opens with a series of text screens on a dark background, each displaying a short phrase. It then transitions to a brief shot of a woman looking out of a car window. The final part of the video features a promotional offer for a ride-sharing service, presented as text on a dark background, followed by the brand logo and a call to action.
Active · 193 daysVideo
A man in a vest and glasses leans out of the open back door of a black car, smiling at someone outside. Another man wearing sunglasses sits in the driver's seat. Large white text is overlaid on the upper portion of the image, and the brand logo is in the bottom left corner.
Active · 171 days
A woman sits in the back seat of a car, looking out the window as the vehicle moves. The scene is captured from a side angle, showing her profile and the blurred scenery outside. Large white text is overlaid on the lower half of the image, with the brand name in pink and white at the bottom.
Active · 171 days
A man in a vest and glasses leans out of the open door of a black car, looking toward the camera. Another man in a suit and sunglasses sits in the back seat. Large white text is overlaid at the top of the image, and the brand logo is at the bottom left.
Active · 167 days
A woman in a black shirt sits in the back seat of a car, looking out the window as the scenery blurs by. Large white text is overlaid on the image, addressing professional teams. The brand logo is positioned at the bottom left.
Active · 152 days
A young woman in a pink vest gets into the back seat of a car and smiles as she looks out the window. The video alternates between shots of her in the car and simple, bold text on a plain background. The ad concludes with a promotional offer for new riders.
Active · 56 daysVideo
A young woman in a pink vest gets into the back seat of a car and smiles as she looks out the window. The video uses simple text cards on plain backgrounds to deliver its message, alternating between these cards and shots of the woman enjoying her ride. The ad concludes with a promotional offer for new riders.
Active · 56 daysVideo
This video ad features a young woman getting into a car and smiling as she looks out the window during a ride. The video alternates between shots of the passenger and simple, bold text screens that present a promotional offer. The ad concludes with the brand logo on a dark background.
Active · 56 daysVideo
A woman in professional attire walks toward a car, seen from the perspective of someone inside the vehicle. Large white text overlays the image, announcing a percentage back on rides. The brand logo is positioned in the bottom left corner.
Active · 8 days
A woman dressed in business-casual attire walks toward a car, carrying a coat and a travel bag. The scene is viewed from inside the car, looking out through the window frame. Large white text is overlaid at the bottom of the image, clearly stating the benefit of the service.
Active · 8 days

How Lyft makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Lyft's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Lyft advertises on Facebook and Instagram

The library holds 38 ads from Lyft in Travel / Travel Accessories, and 357 running on its Meta pages now. Its most common visual formats are Headline (16 ads), Lifestyle Image (13) and Cinematic B-Roll (11). Its ads most often open on Offer only (10 ads), Aspirational (5) and Belief (5) hooks. Its ads stay up a median 8 days, 0.3× the Travel / Travel Accessories median of 31 days.