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Makeup by MarioBeauty / Personal Care

Makeup by Mario ads: 36 winning Facebook and Instagram ads

Every Makeup by Mario ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 74 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
154
Median run
15 days
Against Beauty / Personal Care’s 18-day median
0.8×
In the library: 24 statics, 3 carousels, 9 videos
36 ads
Ask Claude about Makeup by Mario (opens Claude in a new tab)Meta Ad Library page of Makeup by Mario (opens in a new tab)

Longest run

Longest run: 74 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Makeup by Mario ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
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Hook, asks you to sign in
Status, asks you to sign in
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SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

A makeup artist demonstrates a step-by-step eyeshadow application on a model using various palettes and products. The video features close-up shots of the products being opened and applied, with the product names appearing on screen as they are used. The model's face is shown throughout, highlighting the final look.
Live74 days
Makeup by Mario
A close-up video shows a person applying various shades of cream eyeshadow to their eyelid using a brush. Each scene features a different color, with the shade name printed in white text at the bottom of the screen. The video is a series of quick, repetitive clips demonstrating the product's application and finish.
Live55 days
Makeup by Mario
A single makeup brush is centered vertically against a plain, light grey background. The brush has a white handle with the brand name printed in black near the bottom and a dark brown bristle head. The image is a clean, minimalist studio shot of the product.
Live55 days
Makeup by Mario
This carousel ad provides a guide on matching makeup products to different eye colors. The first card shows a close-up texture of brown cream product with the title Artistry 101 Eye Color Theory. The following four cards are structured as matching charts, each dedicated to a specific eye color: blue, green, hazel, and brown. Each of these cards displays recommended eyeliner pencils, cream eyeshadows, and mascara, along with color swatches for each eye type.
Live53 days
Makeup by Mario
A close-up, top-down view of an eyeshadow palette showing twelve square pans arranged in a grid. Several of the eyeshadows show significant wear, with large circular pans visible in the center of the powder, indicating frequent use of the product. The colors range from matte neutrals to shimmery metallic tones.
Live53 days
Makeup by Mario
A high-resolution studio shot of a dual-ended makeup brush centered vertically against a plain, light grey background. The brush features a white handle with the brand name printed in black, flanked by dark brown bristles on both ends. The image is clean, minimalist, and focuses entirely on the product design.
Live47 days
Makeup by Mario
A studio-lit product shot displays two makeup palettes and two lip pencils arranged on a reflective surface. A white ribbon wraps around the items, and the background is a soft, neutral gradient. Text at the top announces a limited edition gift collection.
Live43 days
Makeup by Mario
A studio-lit product shot displays a curated makeup gift set against a neutral gradient background. The collection includes a compact, several brushes, lip products, and pencils, all wrapped with a branded ribbon. Large white text at the top announces the limited edition nature of the gift set.
Live43 days
Makeup by Mario
A studio-lit product shot displays a white box containing two cream eyeshadow tubes, with two identical tubes standing upright next to it. The packaging is clean and minimalist, set against a plain light grey background. No other text or elements are present.
Live43 days
Makeup by Mario
A studio-lit product shot displays a makeup compact and its white outer packaging against a plain light grey background. The compact is open, revealing a pink blush and a tan bronzer side-by-side. The brand name is printed on both the packaging and the compact itself.
Live39 days
Makeup by Mario
A four-panel grid shows three close-up shots of different eyes wearing a dark grey eyeshadow and one shot of the product texture itself. The bottom right panel displays the product name in the corner. The image focuses on the application and color of the eyeshadow.
Live39 days
Makeup by Mario
A makeup artist demonstrates a full-face makeup look on a model, applying various products to her eyes, cheeks, and lips. The video features close-up shots of the application process, with the product name appearing on screen as each item is used. The artist uses brushes and pencils to blend and define the model's features, showcasing the final result.
Live32 days
Makeup by Mario
This carousel ad showcases various eyeshadow products against close-up, textured backgrounds of the product pigments. The first card features a split-screen of pink shimmer and brown matte textures. Subsequent cards use a three-column layout to display different eyeshadow palettes and cream shadows over matching pigment textures, with text overlays inviting the viewer to find their preferred finish.
Live29 days
Makeup by Mario
This carousel ad features three images showcasing a makeup look and product application. The first card is a close-up of a model's face with natural, luminous skin. The second card shows a hand using a makeup product to remove swatches of eyeliner from the back of a hand. The third card shows a model and a makeup artist taking a selfie together.
Live29 days
Makeup by Mario
A close-up video shows a hand opening a sleek chrome compact containing two cream-based makeup products. A small spatula is used to scrape and smooth the surface of each product, demonstrating their creamy, balm-like texture. The video then transitions to a split-screen view showing multiple shades being swiped simultaneously, highlighting the product's consistency and color payoff.
Live29 days
Makeup by Mario
A clean, top-down studio shot of two makeup compacts and a double-ended brush arranged on a plain white background. The left compact is open, showing two cream shades and a powder, while the right compact is open, revealing a shimmering highlighter. The lighting is soft and even, casting subtle shadows to create depth.
Live28 days
Makeup by Mario
A single makeup brush with a white handle and black ferrule is centered vertically against a plain, light grey studio background. The brand name is printed in small black text near the bottom of the handle. The image is a clean, minimalist product shot.
Live18 days
Makeup by Mario
A top-down studio shot of an open eyeshadow palette with a white case. The palette contains twelve rectangular pans of neutral and cool-toned eyeshadows, arranged in three rows of four. The mirror inside the lid reflects the top row of shades, and the palette casts a sharp shadow to the right on a plain, light grey background.
Live15 days
Makeup by Mario
A pair of hands holds a silver gift box wrapped with a deep red ribbon against a dark grey background. Resting on top of the box is an open eyeshadow palette and a makeup brush. The text at the bottom announces a limited edition gift collection.
Live15 days
Makeup by Mario
A studio-lit product shot displays three eyeshadow palettes stacked together, wrapped in a white branded ribbon. A makeup brush rests against the side of the palettes. The text at the top announces the limited edition collection.
Live15 days
Makeup by Mario

Studio Shot, on 24 of its 36 ads

Counted over its 36 filed ads

Visual formats

Hooks it opens on

How Makeup by Mario makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Makeup by Mario's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Makeup by Mario advertises on Facebook and Instagram

The library holds 36 ads from Makeup by Mario in Beauty / Personal Care, and 154 running on its Meta pages now. Its most common visual formats are Studio Shot (24 ads), Product Image (13) and Demo (9). Its ads most often open on Exclusivity (6 ads), Aspirational (2) and Offer only (2) hooks. Its ads stay up a median 15 days, 0.8× the Beauty / Personal Care median of 18 days.

Brands like Makeup by Mario

Other Beauty / Personal Care brands filed in the library.

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