Refreshed Nov 12, 2026

The hooks, angles and offers behind OGEE’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn OGEE’s Meta page
836
Median runHow long its ads stay up
3 days
Against Beauty / Personal CareNiche median 19 days
0.2×

The messages OGEE keeps paying for

Same idea, new creatives

  • “I DON'T THINK I'VE TRIED AN EYESHADOW THAT DOES THIS BEFORE”

    2 ads
    OGEE ad: “I DON'T THINK I'VE TRIED AN EYESHADOW THAT DOES THIS BEFORE”

    Running since Sep 2026.

  • “Eyeshadow made for lids that have lived”

    2 ads
    OGEE ad: “Eyeshadow made for lids that have lived”

    Running since Sep 2026.

  • “Make Your Blue Eyes Pop”

    2 ads
    OGEE ad: “Make Your Blue Eyes Pop”OGEE ad: “Make Your Blue Eyes Pop”

    Running since Sep 2026.

How OGEE builds them

53 ads

What OGEE's ads are made of, row by row.

Free with an account.

Longest running

All 53

The OGEE ads that ran longest.

Free with an account.

A person demonstrates cleaning makeup brushes in a bathroom sink using a solid cleansing balm. The video shows the person swirling brushes into the balm and rinsing them under running water to remove makeup residue. Text overlays appear throughout the video to highlight the importance of cleaning brushes for skin health.
Active · 55 daysVideo
A woman demonstrates a three-step makeup routine using a contour kit. She applies each product directly to her face from a stick, then blends it in with a brush. The video shows her applying contour, blush, and highlighter, explaining the benefits of each as she goes.
Active · 55 daysVideo
A clean, studio-lit product shot features a makeup brush and a small jar of cleansing soap against a white background. Lines point from the jar to four distinct benefits of the product. A headline at the top references the product's popularity on social media.
Active · 55 days
A person demonstrates a makeup brush cleaning product in a bathroom sink. The video shows the user wetting a brush, swirling it in the solid soap, and rinsing it under running water to remove makeup residue. The process is repeated to show the brush becoming clean again.
Active · 55 daysVideo
A woman demonstrates a makeup contouring kit on her face in a series of quick cuts. She applies different sticks to her cheeks, forehead, and lips, blending them with a brush and her fingers. The video opens with a top-down shot of the product sticks and a brush, then transitions to the woman applying the products.
Active · 55 daysVideo
A metal spatula spreads various shades of cream eyeshadow across a smooth, light-colored surface. The video showcases the texture and color range of the product as the spatula moves, with text overlays appearing to highlight the product's benefits. The final shot displays all the swatches together with the brand name and a call-to-action button.
Active · 52 daysVideo
A woman speaks directly to the camera, explaining how to use an eyeshadow product to address concerns about eyelid texture and lines. She demonstrates the application process, showing the product's texture and how it blends on her own eyelid. The video features close-ups of her applying the product and swatches of different shades on her arm.
Active · 52 daysVideo
A creator demonstrates a liquid eyeshadow product on her eyelids, showing the application and blending process. She highlights the dual benefit of the product as both makeup and skincare, showcasing various shades and the final look. The video features close-up shots of the product packaging, the applicator, and the creator applying it to her eyes.
Active · 52 daysVideo
A product video shows a bottle of liquid eyeshadow on a plain, light-colored background. The product is shown with a thick, creamy texture dripping down its side. Text overlays appear sequentially to highlight the product's benefits, starting with its suitability for hooded eyes and ending with its long-lasting, crease-proof formula.
Active · 52 daysVideo
A woman demonstrates a makeup contouring routine in her car using a set of three sticks. The video opens with a product shot and a social media comment asking for a tutorial. The creator then applies the bronzer, blush, and highlighter sticks to her face and blends them with a brush, explaining the benefits of the organic ingredients as she goes.
Active · 48 daysVideo
A woman demonstrates how to apply makeup sticks to her face. She shows the placement of contour, blush, and highlighter on her skin, then blends them in with a brush. The video features close-up shots of the products and the woman's face as she explains her routine.
Active · 48 daysVideo
A studio-lit product shot displays a contour collection set on a dark wooden surface. The image features three cosmetic sticks in front of their branded packaging box. A prominent circular graphic overlay on the right side highlights the skincare content percentage.
Active · 46 days
This static ad features a clean, light-toned background with text at the top and three visual elements below. On the left, a close-up photograph shows a person's eye wearing the product, while below it is a swatch of the eyeshadow's texture. On the right, the product bottle and its applicator are displayed against a soft shadow.
Active · 46 days
A person demonstrates how to clean a makeup brush using a solid soap bar over a bathroom sink. The video shows the dirty brush being rinsed, the soap being applied, and the brush being cleaned until the bristles are white again. The creative highlights the effectiveness of the soap in removing deep-seated product buildup.
Active · 46 daysVideo
A woman applies a liquid eyeshadow to her eyelids in a bright, indoor setting. The video features close-up shots of the product being opened, applied, and blended on the skin. Text overlays appear throughout the video to highlight the product's benefits and clinical claims.
Active · 46 daysVideo
A studio-lit image shows five glass bottles of eyeshadow with gold caps arranged in a staggered, ascending row against a neutral, textured background. The brand name is centered at the top in gold, followed by a headline in black serif font. The product bottles are the primary focus, displaying various shades of shimmering eyeshadow.
Active · 46 days
A clean, editorial-style advertisement featuring a close-up of an eye with metallic eyeshadow, a swatch of the product, and the product packaging. The text at the top provides a direct benefit-driven hook and instructions for use. The overall aesthetic is polished and premium, focusing on the product's application and color.
Active · 45 days
A flatlay photograph of three cosmetic sticks and a makeup brush arranged on a light-colored surface, surrounded by scattered autumn leaves. The text at the top reads 'No Tricks, Just Treats (For Your Skin)', and a circular badge indicates a savings offer. A final line of text at the bottom highlights the skincare benefits of the products.
Active · 32 days
A woman demonstrates a contouring makeup set in a series of close-up shots. She applies a bronzer stick to her face, blends it with a brush, and then adds blush and highlighter, explaining the process and the product's benefits. The video concludes with her showing the full set in its packaging.
Active · 24 daysVideo
A woman demonstrates how to use three different makeup sticks on her face and arm. She applies a contour stick to her forehead and cheekbones, a blush stick to her cheeks, and a highlighter stick to her brow bone and cheekbones, blending each with a brush. The video ends with a product shot of the three sticks.
Active · 23 daysVideo

How OGEE makes its ads

What its ads are built from, by type, counted over the ads we have read.

What OGEE's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How OGEE advertises on Facebook and Instagram

The library holds 53 ads from OGEE in Beauty / Personal Care, and 836 running on its Meta pages now. Its most common visual formats are UGC Selfie (23 ads), Demo (19) and Headline (15). Its ads most often open on Belief (6 ads), Offer only (6) and Relatability (6) hooks. Its ads stay up a median 3 days, 0.2× the Beauty / Personal Care median of 19 days.