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MichaelsRetail / Marketplace

Michaels ads: 45 winning Facebook and Instagram ads

Every Michaels ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 288 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
422
Median run
134 days
Against Retail / Marketplace’s 14-day median
9.6×
In the library: 28 statics, 1 carousel, 16 videos
45 ads
Ask Claude about Michaels (opens Claude in a new tab)Meta Ad Library page of Michaels (opens in a new tab)

Longest run

Longest run: 288 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Michaels ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

45 ads

A single skein of light green embroidery thread is centered vertically against a plain white background. The thread is neatly wound and features a branded paper label in the middle and a barcode label near the bottom. The image is a clean, studio-style product shot.
Live288 days
Michaels
A bright blue graphic displays two white circular cutouts filled with party balloons. The top circle shows a pre-made balloon bundle, while the bottom circle features various individual princess-themed balloons. A red 'OR' circle sits between the two, and text prompts the viewer to choose between grabbing a ready-made bundle or building their own.
Live288 days
Michaels
A woman walks through a craft store, browsing aisles filled with party supplies and balloons. She picks up various items like napkins, plates, and decorations, placing them into her shopping cart. The video concludes with her walking out of the store entrance with a bundle of balloons.
Live288 days
Michaels
A bright pink studio setting features large silver foil balloons shaped like the number 14, surrounded by colorful balloons and disco balls. A table in the foreground is set with a cake and cupcakes, creating a festive party atmosphere. Large white text displays the price and size of the balloons, while a red banner in the lower left corner labels the section as The Party Shop.
Live288 days
Michaels
The image shows a single corner section of a dark wood picture frame, angled to form a V-shape. The frame has a rich, reddish-brown wood grain finish with darker, almost black, edges. It is isolated against a plain white background.
Live288 days
Michaels
A vibrant pink background features a cluster of rose gold and butterfly-shaped balloons. A white banner in the top left corner displays the brand name, while bold white text above the balloons encourages immediate ordering. A large red horizontal banner at the bottom presents two fulfillment options with corresponding icons.
Live288 days
Michaels
A woman walks through a store aisle filled with party supplies and balloons. She selects a balloon package from a rack, then shows a variety of balloon styles on shelves. An employee inflates a balloon at a counter, and the woman holds a finished balloon bouquet. The video ends with the woman walking away with her balloons.
Live288 days
Michaels
A single skein of light green embroidery floss is shown against a plain white background. The floss is neatly bundled and features two paper labels wrapped around it, one with brand and product information and the other with a barcode and color number. The image is a clean, studio-style product shot.
Live288 days
Michaels
The creative shows a close-up, angled corner of a dark, ornate picture frame against a plain white background. The frame has a textured, distressed finish with subtle metallic highlights along its inner edge. No text or other elements are present in the image.
Live288 days
Michaels
A static image featuring a bold headline at the top announcing a collaboration between two craft retailers. Below the text, the image is divided into three vertical panels showcasing sewing thread spools, folded fabric stacks, and balls of yarn. The overall composition is clean and organized, highlighting the variety of craft supplies available.
Live228 days
Michaels
A vibrant collection of multi-colored yarn balls is piled together against a solid light blue background. Large, bold dark text at the top introduces a shop name, followed by the logos of two craft retailers. The image focuses on the texture and variety of the yarn.
Live228 days
Michaels
A bright blue graphic features two white circular cutouts displaying different balloon arrangements. On the left, a colorful birthday-themed balloon set is shown, while the right side displays a princess-themed set. The text highlights new bundling options, offering a choice between ready-made sets or building a custom one.
Live220 days
Michaels
A video shows a customer shopping for fabric in a craft store. The footage features aisles of fabric rolls, a customer browsing and selecting fabric, and a close-up of fabric being measured and cut. Text overlays highlight the store's wide selection and low prices.
Live213 days
Michaels
A woman walks into a craft store and browses aisles filled with yarn and fabric. The video showcases the wide variety of supplies available, including different colors and textures of yarn and fabric bolts. A store employee is shown cutting a piece of orange fabric at a counter. The ad highlights the convenience of finding all necessary knitting and sewing materials in one place.
Live213 days
Michaels
A video shows a customer walking into a Michaels store and browsing aisles filled with yarn and fabric. The camera pans across shelves of colorful yarn skeins and various fabric rolls, highlighting the wide selection available. The customer is seen picking out fabric and then at a cutting bar where an employee cuts the fabric for her. Text overlays appear throughout the video to guide the viewer through the store's offerings.
Live209 days
Michaels
A bright pink studio background features large silver foil balloons shaped like the number 14. A table in the foreground is decorated with a cake, cupcakes, and party supplies. A white banner in the top left corner displays the brand name, and a large red circle in the bottom left highlights the pricing for party balloons.
Live208 days
Michaels
A top-down view shows several children's arms reaching into the center of a table, their wrists adorned with colorful beaded bracelets. A white rectangular overlay in the center features the brand name, the event type, and new service offerings. A blue circular badge on the left highlights the starting price for these party packages.
Live181 days
Michaels
A bright, festive graphic shows children painting on canvases with various craft supplies spread across a table. A white box at the top features the brand name and the words 'birthday PARTIES' in colorful text, with a sub-headline announcing new craft and decor options. An orange circle on the right side highlights the starting price for these party packages.
Live181 days
Michaels
A top-down view shows children's hands decorating canvas paintings with sequins and pom-poms on a craft table. A white rectangular overlay in the center displays the brand logo and event information, while a red circular badge highlights the starting price. The scene is bright and colorful, emphasizing a creative party activity.
Live179 days
Michaels
The ad features a top-down view of several children's hands joined together in a circle, each wearing colorful beaded bracelets. Above this image is a white rectangular banner with the brand name and the words 'birthday PARTIES' in large, colorful letters. A red banner below it highlights 'NEW! Crafts + Character Décor Add-Ons', and a blue circular badge on the right displays the starting price.
Live170 days
Michaels

Headline, on 15 of its 45 ads

Counted over its 45 filed ads

Visual formats

Hooks it opens on

How Michaels makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Michaels's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Michaels advertises on Facebook and Instagram

The library holds 45 ads from Michaels in Retail / Marketplace, and 422 running on its Meta pages now. Its most common visual formats are Headline (15 ads), Text Overlay (14) and Offer-First Banner (13). Its ads most often open on Question (7 ads), Aspirational (6) and Offer only (6) hooks. Its ads stay up a median 134 days, 9.6× the Retail / Marketplace median of 14 days.

Brands like Michaels

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Michaels

Claude or ChatGPT searches its 45 ads here, reads them and answers with real creatives, each with how long it ran.

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