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MoMAEntertainment / Media

MoMA ads: 39 winning Facebook and Instagram ads

Every MoMA ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 249 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
243
Median run
4 days
Against Entertainment / Media’s 11-day median
0.4×
In the library: 19 statics, 20 videos
39 ads
Ask Claude about MoMA (opens Claude in a new tab)Meta Ad Library page of MoMA (opens in a new tab)

Longest run

Longest run: 249 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

MoMA ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

39 ads

This video showcases the Museum of Modern Art (MoMA) as a destination for art lovers. It features quick, cinematic shots of visitors exploring various galleries, viewing famous paintings, and browsing the museum shop. The text overlays highlight the museum's curated experience and invite viewers to plan their visit.
Live249 days
MoMA
This video showcases visitors exploring the Museum of Modern Art in New York City. It features various shots of people admiring famous paintings and installations, followed by a quick look at the museum's gift shop and a restaurant scene. The video concludes with a call to action for viewers to plan their visit.
Live203 days
MoMA
A vertical poster featuring a film still from the movie Jaws at the top, showing a boat on the ocean with a shark fin visible in the water. Below the image, large light green text announces a film series event with dates. The bottom section includes the brand name, the event organizer, and a small credit line for the film.
Live27 days
MoMA
A black and white photograph of a young man on a rotary phone, positioned in front of a large, open shark mouth. The image is framed by a bold, black background with large, light green text at the top and smaller text below. The overall aesthetic is clean, editorial, and minimalist.
Live27 days
MoMA
This creative is a vertical static image featuring a black-and-white photograph of a young Steven Spielberg on a phone, positioned in front of a shark's open mouth. The top half of the image is a solid black background with green text announcing a film series event. The text provides the dates, the title of the series, and the curator's name.
Live27 days
MoMA
A vibrant, low-angle shot of a person dancing in a crowded gallery space at night, with warm lighting and a festive atmosphere. Large, bold yellow text overlays the image, announcing an event titled 'After Hours: Taking Back Our Space' along with date, time, and ticket pricing information. The MoMA logo is placed at the bottom left corner.
Live21 days
MoMA
A photograph shows a crowded museum gallery at night with a DJ performing on a raised platform. Large, bold yellow text is overlaid on the image, announcing an after-hours event. The bottom of the image includes the museum name and the event date and time.
Live21 days
MoMA
A vibrant, low-angle photograph captures a crowded indoor event with a person dancing in the foreground, their back to the camera. The scene is illuminated by warm, dramatic lighting, and the surrounding crowd appears engaged and lively. Large, bold yellow text is overlaid on the image, announcing an event title, date, time, and ticket pricing.
Live20 days
MoMA
A woman and a young child are shown in a bright, indoor space, focused on an art project they are holding together. The child is looking up with an engaged expression while holding yellow paper strips. Large white text is overlaid at the top of the image, announcing the opening of an interactive art space.
Live20 days
MoMA
This video promotes an after-hours event at a museum, featuring quick cuts of people dancing, viewing art, and interacting in a social setting. The footage is overlaid with bold yellow text detailing the event name, date, ticket prices, and various activities like DJ sets and collaborative art making. The creative aims to build excitement for the event by showcasing the vibrant atmosphere and social experience.
Live20 days
MoMA
A candid photograph of a smiling woman in a crowded, dimly lit gallery setting. Large, bold yellow text is overlaid on the image, announcing an event with its date, time, and activities. The brand name is positioned at the bottom left.
Live19 days
MoMA
This video promotes an after-hours museum event through a series of quick, energetic clips showing people dancing, DJing, and engaging with art. Large, bold yellow text overlays appear throughout the video to announce event details, activities, and the call to action. The creative captures a vibrant, social atmosphere to invite viewers to attend.
Live16 days
MoMA
A candid photograph of people socializing in a dimly lit, vibrant event space. Large, bold yellow text is overlaid in the center, announcing an after-hours event at the museum. The image captures a lively atmosphere with attendees engaged in conversation.
Live14 days
MoMA
This video promotes a film series at MoMA curated by Steven Spielberg. It features a fast-paced montage of iconic scenes from various classic movies, interspersed with bold, minimalist text cards on solid backgrounds. The video concludes with the museum's branding and a sponsor credit.
Live12 days
MoMA
A vertical image shows a museum gallery space featuring several sculptures by Constantin Brancusi. A woman stands in the background, looking at the art. Large white text reading 'MoMA' is overlaid in the center of the frame.
Live10 days
MoMA
This video showcases an art exhibition featuring various sculptures by Constantin Brancusi. The camera pans across the gallery, highlighting different pieces on pedestals, while text overlays provide information about the exhibition. The video concludes with a mention of the museum's partner.
Live5 days
MoMA
A video showcasing three iconic artworks at the Museum of Modern Art (MoMA). A visitor walks through the gallery, observing paintings like Andrew Wyeth's 'Christina's World', Henri Matisse's 'Dance', and Claude Monet's 'Water Lilies'. The video features close-up shots of the paintings' details, such as brushstrokes and textures, while text overlays provide commentary on each piece.
Live4 days
MoMA
This video showcases a series of quick, vibrant clips of families and children exploring an art museum. The scenes feature visitors interacting with various exhibits, participating in hands-on art activities, and enjoying time together in the museum's spaces. Text overlays appear throughout the video, highlighting key visitor information such as free admission for children and the availability of family programs.
Live4 days
MoMA
A video showcasing various famous artworks at the Museum of Modern Art in New York City. The footage features close-up shots of paintings and sculptures, highlighting their textures and details, interspersed with a person observing the art in the gallery. The video uses text overlays to describe the experience of seeing these pieces in person.
Live4 days
MoMA
A person is shown from behind, holding a smartphone up to photograph a famous painting hanging on a white gallery wall. The painting, The Starry Night, is centered in the frame. Large white text is overlaid at the top of the image, inviting the viewer to explore the museum's collection.
Live4 days
MoMA

Headline, on 19 of its 39 ads

Counted over its 39 filed ads

Visual formats

Hooks it opens on

How MoMA makes its ads

What its ads are built from, by type, counted over the ads we have read.

What MoMA's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How MoMA advertises on Facebook and Instagram

The library holds 39 ads from MoMA in Entertainment / Media, and 243 running on its Meta pages now. Its most common visual formats are Headline (19 ads), Lifestyle Image (16) and Cinematic B-Roll (15). Its ads most often open on Directive (6 ads), Belief (4) and Curiosity (3) hooks. Its ads stay up a median 4 days, 0.4× the Entertainment / Media median of 11 days.

Brands like MoMA

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

Ask Claude about MoMA

Claude or ChatGPT searches its 39 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8