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Paramount+ ads: 47 winning Facebook and Instagram ads

Every Paramount+ ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 76 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,722
Median run
31 days
Against Entertainment / Media’s 11-day median
2.8×
In the library: 23 statics, 2 carousels, 22 videos
47 ads

Longest run

Longest run: 76 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Paramount+ ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

47 ads

A vertical graphic features three college football players in uniform standing in front of a textured, circular background. At the top, the CBS Sports logo and a game time are displayed. Below this, bold text instructs the viewer on how to watch and access the schedule, with a note about a premium plan requirement.
Live76 days
Paramount+
This carousel ad features eight individual character posters for a television series. Each card displays a close-up portrait of a different actor against a dark, moody background, with their character name and a descriptive title in bold red brush-style font. The bottom of each card includes the show's title, the actor's name, and the Paramount+ logo.
Live49 days
Paramount+
This video advertisement promotes a new season of a series on Paramount+. It features quick, dramatic clips of the show's characters in tense situations, accompanied by text overlays that introduce the cast and the show's title. The ad concludes with a call to action to stream the new season on the platform.
Live49 days
Paramount+
This video is a trailer for a television series, featuring quick, dramatic cuts of various characters in intense, high-stakes situations. The footage includes scenes of arguments, explosions, and tense confrontations, interspersed with the names of the lead actors. The video concludes with the show's title and a call to stream the new season on the platform.
Live49 days
Paramount+
This video advertisement promotes a new season of a streaming series. It features quick, dramatic clips of actors in intense, crime-themed scenes, interspersed with text overlays announcing the show's title and streaming availability. The ad concludes with the streaming service's logo.
Live49 days
Paramount+
This video advertisement promotes a new season of a series on Paramount+. It features a montage of intense, dramatic clips from the show, including scenes of conflict, explosions, and dialogue between characters. The video uses fast-paced editing and bold, red text overlays to build tension and excitement, ending with the series title and a call to stream it now.
Live49 days
Paramount+
A promotional poster for a television series features three lead actors posed in front of a dark, dramatic painting of a hunting scene. The title of the show is displayed in large, bold red letters in the center, with the streaming platform's logo and availability information at the bottom. The overall aesthetic is moody and cinematic, highlighting the star-studded cast.
Live49 days
Paramount+
A promotional poster for a television series featuring three lead actors posed in front of a dark, dramatic painting of a hunting scene. The title of the show is displayed in large red letters in the center, with the actors' names listed above and streaming information at the bottom. The overall aesthetic is cinematic and moody, emphasizing the star-studded cast and the show's intense tone.
Live49 days
Paramount+
A vertical digital illustration depicts the iconic South Park town sign set in a snowy landscape under a bright blue sky. The sign features the words 'SOUTH PARK' with a green 'AMERICA' plaque overlaid on it. At the bottom, text announces new episodes are now streaming, accompanied by the Paramount+ logo.
Live46 days
Paramount+
This video promotes new episodes of South Park on Paramount+. It features a montage of quick, humorous clips from the show, showing various characters in chaotic situations. The video concludes with a title card for the show and the streaming platform's logo.
Live46 days
Paramount+
This video is a fast-paced montage of clips from the animated series South Park, featuring various characters in chaotic and humorous situations. The montage is interspersed with text overlays announcing that new episodes are now streaming on Paramount+. The ad concludes with the Paramount+ logo on a blue background.
Live46 days
Paramount+
This video promotes the streaming availability of a TV series on a platform. It features fast-paced clips of action scenes from the show, followed by a character speaking directly to the camera. The video concludes with the show's title and the streaming platform's logo.
Live40 days
Paramount+
This video advertisement promotes the streaming availability of the television series NCIS on Paramount+. It features a montage of high-action clips from the show, including scenes of agents with weapons and dramatic dialogue. The video concludes with a reveal of a returning character in an elevator, followed by the Paramount+ logo and streaming information.
Live39 days
Paramount+
A woman in a courtroom setting presents evidence on a laptop to a witness, who appears visibly uncomfortable. The scene shifts between the lawyer, the witness, and the laptop screen, which displays legal documents and then a suggestive image. The ad concludes with a title card for a streaming series and a call to action for the platform.
Live38 days
Paramount+
A dramatic, cinematic image of a firefighter in full gear, looking intensely into the distance against a backdrop of a burning forest. The title of the show is prominently displayed in large white text in the center, with streaming information below it.
Live37 days
Paramount+
A promotional image for a television series featuring two actors dressed as police officers standing in front of a blurred city background. The title of the show is displayed in large white letters in the center, with the streaming platform's logo and a call to action below it. The entire image is cast in a deep blue tone.
Live37 days
Paramount+
A dramatic promotional image for a television series featuring a firefighter in full gear standing in a forest fire. The background shows trees engulfed in flames and smoke, with embers floating in the air. Large white text in the center displays the show's title, with streaming information below it.
Live37 days
Paramount+
A promotional image for a television series featuring two lead actors standing in a city street at night. The man is in the foreground wearing a suit and tie, while the woman stands slightly behind him in professional attire with a badge visible. Large white text in the center displays the show's title, with streaming information and the platform logo below.
Live37 days
Paramount+
A vertical digital illustration shows an animated character with dark skin and purple hair looking down with a gentle expression. Large white text overlaid on the lower half of the image announces a student discount offer. Small print at the bottom provides additional terms and conditions.
Live34 days
Paramount+
This video is a fast-paced montage of clips from various television shows available on the Paramount+ streaming service. The creative features a series of intense, dramatic scenes showing characters in conflict, action, and suspenseful situations. The brand logo and the names of the featured shows appear as text overlays throughout the video, ending with a call to action to stream now.
Live31 days
Paramount+

Headline, on 20 of its 47 ads

Counted over its 47 filed ads

How Paramount+ makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Paramount+'s ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Paramount+ advertises on Facebook and Instagram

The library holds 47 ads from Paramount+ in Entertainment / Media, and 1,722 running on its Meta pages now. Its most common visual formats are Headline (20 ads), Text Overlay (17) and Cinematic B-Roll (15). Its ads most often open on Curiosity (10 ads), How to (7) and Storytelling (6) hooks. Its ads stay up a median 31 days, 2.8× the Entertainment / Media median of 11 days.

Ask Claude about Paramount+

Claude or ChatGPT searches its 47 ads here, reads them and answers with real creatives, each with how long it ran.

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