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National GeographicEntertainment / Media

National Geographic ads: 30 winning Facebook and Instagram ads

Every National Geographic ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 308 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Median run
34 days
Against Entertainment / Media’s 11-day median
3.1×
In the library: 24 statics, 6 videos
30 ads
Ask Claude about National Geographic (opens Claude in a new tab)Meta Ad Library page of National Geographic (opens in a new tab)

Longest run

Longest run: 308 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

National Geographic ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

30 ads

A high-contrast, black-and-white medical illustration of a human brain centered against a solid black background. White text is overlaid across the middle of the brain, with a second line of text in yellow below it. A small yellow rectangular logo is positioned in the bottom right corner.
Live308 days
National Geographic
A close-up, low-light photograph shows the midsection of a person wearing a white medical-grade compression garment over their lower abdomen. Centered over the image is a bold, white headline that addresses the validation of endometriosis symptoms. The overall aesthetic is serious and documentary-style, typical of a scientific or health-focused publication.
Live159 days
National Geographic
A close-up photograph shows a person with dark hair covering their face with their hands, appearing distressed. Harsh, horizontal shadows from window blinds fall across the person's face and hands. At the bottom of the image, white and yellow text presents a headline about scientific research into a specific medical condition.
Live138 days
National Geographic
A vertical static image features a deep space galaxy photograph as the background. Centered text highlights the brand's long-standing history and a low-cost subscription offer. The brand logo appears at the top.
Live91 days
National Geographic
A vertical image features a tiger walking through a lush, mossy forest. Overlaid text highlights the brand's long history and a low monthly subscription price. The brand logo is positioned at the top center.
Live91 days
National Geographic
A studio-shot image shows a white, translucent anatomical model of a human head and neck against a black background. Red dots mark acupuncture points on the model, and a single acupuncture needle is inserted into the neck area. White and yellow text is positioned at the top of the frame.
Live90 days
National Geographic
A close-up photograph of a gold Claddagh ring resting on a weathered, dark wooden surface. The ring features a heart topped with a crown, held by two hands. Below the ring, text is printed in white and yellow, highlighting the unexpected history of the jewelry.
Live84 days
National Geographic
A close-up, high-angle shot of a gold Claddagh ring resting on a weathered, dark wooden surface. The ring features a heart held by two hands and topped with a crown. Below the ring, text is centered on the image, with the final word highlighted in yellow.
Live84 days
National Geographic
A high-quality studio photograph of a tabby cat standing against a solid black background. Above the cat, white text with a yellow highlight presents a scientific fact about feline history. The brand logo is positioned in the bottom right corner.
Live84 days
National Geographic
A high-quality photograph of a solar eclipse dominates the center of the frame, showing the moon silhouetted against the sun's corona. Large, bold white and yellow text is centered at the top of the image, announcing a list of upcoming astronomical events. The brand logo is placed in the bottom right corner.
Live83 days
National Geographic
A high-quality photograph of a tiger walking through a forest serves as the background. Overlaid text highlights the brand's long-standing history and a low monthly subscription price. The National Geographic logo is positioned at the top center.
Live75 days
National Geographic
A video featuring a glowing blue MRI scan of a human brain against a black background. The brain scan slowly pulses and shifts position within the frame. Text overlays appear on the screen to introduce the topic of different forms of depression.
Live66 days
National Geographic
A high-resolution night photograph shows a desert landscape featuring several illuminated geodesic domes nestled among trees. Above the domes, the Milky Way galaxy is clearly visible in a dark, star-filled sky. Bold white and yellow text is overlaid at the bottom of the image, highlighting the concept of glamping under the stars.
Live46 days
National Geographic
The creative is a vibrant, green-leaf-textured graphic featuring a stack of children's magazines alongside a pair of animal-themed socks. A large, bright green gift tag at the top displays the main headline, while a circular orange badge highlights the free gift. At the bottom, the price and subscription details are clearly presented, followed by a prominent orange button inviting the viewer to take action.
Live39 days
National Geographic
A bright green background features a large gift tag graphic at the top with the headline. To the right, a stack of children's magazines is shown, and to the left, a large price is displayed above a list of what is included. At the bottom left, two pairs of animal-themed socks are shown on an orange circular background.
Live39 days
National Geographic
A flat-lay photograph shows a magazine and two pairs of animal-themed socks resting on a wooden surface. A bright cyan triangular sign with a yellow and black striped border warns that gifting may lead to keeping specimens. Large white text displays the price of $39, followed by details of the offer and a prominent yellow button inviting the viewer to gift now.
Live28 days
National Geographic
This video features a playful montage of children exploring nature, interspersed with shots of the product, a children's magazine. The ad uses a 'caution' warning theme to playfully suggest that the magazine will lead to kids collecting rocks, bugs, and other treasures. The video ends with a product bundle offer, showcasing the magazines and animal-themed socks.
Live28 days
National Geographic
This video features a playful warning about a gift that might inspire a child's interest in nature. It shows a hand placing a book about animals on a wooden surface, followed by close-up footage of a small spider on a finger. The video concludes by displaying the book alongside a pair of animal-themed socks, highlighting the included items.
Live28 days
National Geographic
A silhouette of a person drinking from a wine glass is shown against a bright, out-of-focus background. The image is dark and moody, focusing on the profile of the person and the glass. At the bottom, white and yellow text highlights a connection between early symptoms and a medical condition.
Live27 days
National Geographic
A product image of a glow-in-the-dark marble run toy set is centered against a dark green background with leaf patterns at the top and bottom. The product box is prominently displayed, showing the contents and branding. Large yellow text above the box names the product, and white text below indicates its availability on Amazon.
Live26 days
National Geographic

Headline, on 19 of its 30 ads

Counted over its 30 filed ads

Visual formats

Hooks it opens on

How National Geographic makes its ads

What its ads are built from, by type, counted over the ads we have read.

What National Geographic's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How National Geographic advertises on Facebook and Instagram

The library holds 30 ads from National Geographic in Entertainment / Media. Its most common visual formats are Headline (19 ads), Offer-First Banner (7) and Product Image (7). Its ads most often open on Aspirational (8 ads), Curiosity (8) and Authority (4) hooks. Its ads stay up a median 34 days, 3.1× the Entertainment / Media median of 11 days.

Brands like National Geographic

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

Ask Claude about National Geographic

Claude or ChatGPT searches its 30 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8