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Refreshed Nov 12, 2026

Optimum Nutrition ads

The hooks, angles and offers behind Optimum Nutrition’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Optimum Nutrition’s Meta page
86
Median runHow long its ads stay up
21 days
Against SupplementsNiche median 20 days
1.1×

The messages Optimum Nutrition keeps paying for

Same idea, new creatives

  • “Nicht alle Proteinpulver sind gleich”

    4 ads
    Optimum Nutrition ad: “Nicht alle Proteinpulver sind gleich”Optimum Nutrition ad: “Nicht alle Proteinpulver sind gleich”

    Running since Oct 2026.

  • “Sie würden alles tun, um den Optimum Advantage für sich zu behalten”

    3 ads
    Optimum Nutrition ad: “Sie würden alles tun, um den Optimum Advantage für sich zu behalten”Optimum Nutrition ad: “Sie würden alles tun, um den Optimum Advantage für sich zu behalten”

    Running since Sep 2026.

  • “Das Protein, auf das Profis setzen”

    2 ads
    Optimum Nutrition ad: “Das Protein, auf das Profis setzen”

    Running since Oct 2026.

How Optimum Nutrition builds them

46 ads

What Optimum Nutrition's ads are made of, row by row.

Free with an account.

Longest running

All 46

The Optimum Nutrition ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

46 ads

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A studio-shot product image of a black tub of pre-workout powder. The label features the brand name, product name, and key ingredient specifications printed clearly on the front. The background is a clean, solid white.
Active · 121 days
Optimum Nutrition
A studio-lit product shot of a black tub of energy supplement powder. The label is bright green with white text, featuring a splash of lime juice on the bottom right. The text on the label highlights the product name and key benefits like energy, focus, and zero sugars.
Active · 59 days
Optimum Nutrition
A video featuring a man drinking from a protein shaker, followed by a quick shot of two product tubs being placed on a surface. The video then transitions to a series of static product shots with text overlays highlighting the brand's status as the number one choice for sports nutrition. It concludes with a partner logo screen.
Active · 44 days
Optimum Nutrition
A professional athlete in a racing suit stands in front of a bright orange background, interacting with giant floating tubs of protein powder and creatine. The athlete playfully tries to grab the products as they appear, with the brand logo visible throughout. The video transitions to a black screen with text, then to a product shot with a claim about being the number one brand worldwide.
Active · 44 days
Optimum Nutrition
A close-up shot shows a hand holding a clear plastic shaker bottle as a creamy, light-colored protein shake is poured into it from above. The bottle features the brand's logo printed vertically on its side. The background is a soft, neutral, out-of-focus surface.
Active · 44 days
Optimum Nutrition
A man in athletic gear performs javelin training on a track, holding a protein shaker bottle. The video uses a split-screen effect to show him in multiple positions simultaneously. Text overlays appear on the screen, and the final scene features the product on a solid red background with a claim about its market position.
Active · 44 days
Optimum Nutrition
A professional athlete sits on a white couch in a studio, holding a protein shaker bottle. He is repeatedly interrupted by pit crew members in racing gear who try to take the bottle from him. The video ends with a product shot of protein powder and creatine, followed by a text graphic highlighting the brand's status as a global leader in sports nutrition.
Active · 44 days
Optimum Nutrition
This video features a close-up of protein powder being scooped into a shaker, followed by animated sequences illustrating the filtration process and absorption of the product. The ad highlights the product's benefits through text overlays and concludes with a product shot featuring its market-leading status and customer rating. The visual style is clean and informative, focusing on the product's quality and performance.
Active · 43 daysVideo
Optimum Nutrition
This video shows a protein powder being scooped into a shaker cup, followed by animated sequences illustrating the filtration process and digestion of the protein. The video highlights the product's benefits through text overlays and concludes with a product shot and social proof, including a global ranking and customer rating. The ad uses a clean, informative style to explain the product's quality.
Active · 43 days
Optimum Nutrition
The video opens with a close-up of a protein powder tub being opened by a person's hands. It then transitions to a stylized animation of a protein blob moving along a ribbed surface, followed by a quick shot of a man doing pull-ups in a gym. The video concludes with a product shot of the tub against a red gradient background, displaying text about its market ranking and customer ratings.
Active · 43 days
Optimum Nutrition
This carousel ad features a series of product-focused slides for a protein powder. It begins with a close-up of a protein shake being poured into a branded shaker bottle. Subsequent cards use minimalist graphics to highlight the filtration process, followed by a lifestyle shot of a man drinking the shake in a kitchen. The final cards present the product packaging alongside social proof, including global ranking and customer ratings.
Active · 43 days
Optimum Nutrition
The video features a series of close-up shots showing protein powder being scooped into a shaker bottle, followed by animated sequences illustrating the filtration process and muscle absorption. A woman is briefly shown preparing a shake in a kitchen setting. The video concludes with a product shot against a red background, displaying text about its market position and customer ratings.
Active · 43 days
Optimum Nutrition
A man in athletic gear performs javelin throws on a track, with quick cuts showing him training and drinking from a shaker bottle. The video uses a playful tone, suggesting he wants to keep his secret advantage to himself. The final scenes feature the product on a solid background with text highlighting its status as a global leader in sports nutrition.
Active · 43 daysVideo
Optimum Nutrition
This video features a mix of 3D animations of molecules and lifestyle footage of a woman lifting weights in a gym. The ad opens with a text overlay stating that the product is valued by professionals and chosen by millions. It then explains the role of ATP in muscle energy and how creatine replenishes it, before showing the product container and highlighting its global ranking and customer ratings.
Active · 43 days
Optimum Nutrition
The creative mimics a social media platform's sensitive content warning screen, featuring a blurred background and a central eye icon. The text informs the viewer that the image contains sensitive content that might reveal an athlete's advantage. A button at the bottom invites the user to view the photo.
Active · 43 days
Optimum Nutrition
A professional athlete sits on a white couch in a studio, holding a protein shaker bottle. He is interrupted by crew members in racing gear who playfully take the bottle away from him. The video then transitions to product shots of the protein powder and creatine, followed by a final screen highlighting the brand's status as a top sports nutrition provider.
Active · 31 daysVideo
Optimum Nutrition
This video showcases the production and quality of a protein powder. It features shots of the powder being processed in a factory, lab testing, and a man drinking a shake. Text overlays highlight the ingredients and nutritional benefits, ending with a claim about the brand's global ranking.
Active · 24 days
Optimum Nutrition
This video showcases a protein powder product through a series of quick, energetic clips of athletes training in a gym. The product is shown being opened and placed in a gym bag, followed by a person drinking a shake. The video ends with a branded graphic featuring the product, a claim of being the number one brand worldwide, and a small disclaimer at the bottom.
Active · 24 days
Optimum Nutrition
The ad features a split-layout design. The top half shows a male athlete on a running track, holding a branded shaker bottle and gesturing with his hand, with text identifying him as an Olympic finalist. The bottom half has a vibrant orange background featuring a large product tub of whey protein in the center, with a text headline above it and a certification badge at the bottom.
Active · 21 days
Optimum Nutrition
The ad features a split-layout design. The top half shows a female athlete drinking from a branded bottle in a bright, blurred indoor setting, with her name and Olympic achievement listed below her. The bottom half is a solid green background featuring a tub of creatine powder in the center, accompanied by a text callout highlighting its benefits and a claim about the brand's global ranking.
Active · 21 days
Optimum Nutrition

How Optimum Nutrition makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Optimum Nutrition's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Optimum Nutrition advertises on Facebook and Instagram

The library holds 46 ads from Optimum Nutrition in Supplements, and 86 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (15 ads), Text Overlay (14) and Headline (11). Its ads most often open on Belief (10 ads), Aspirational (8) and Relatability (6) hooks. Its ads stay up a median 21 days, 1.1× the Supplements median of 20 days.

Brands like Optimum Nutrition

Optimum Nutrition by format

Optimum Nutrition by hook

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