Refreshed Nov 12, 2026

The hooks, angles and offers behind Samsonite’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Samsonite’s Meta page
1,453
Median runHow long its ads stay up
3 days
Against Travel / Travel AccessoriesNiche median 30 days
0.1×

How Samsonite builds them

43 ads

What Samsonite's ads are made of, row by row.

Free with an account.

Longest running

All 43

The Samsonite ads that ran longest.

Free with an account.

A woman sits at a table in a bright, modern office space, smiling while talking on her phone. A dark blue backpack is placed on the chair next to her, and a laptop is open on the table. The brand logo is centered at the top of the image.
Active · 175 days
A carousel ad showcasing a new collection of backpacks and bags. The creative alternates between lifestyle shots of a woman using the bags in various settings and clean studio shots of the individual products in different colors. The woman is shown in a modern office, a travel setting, and an elevator, demonstrating the product's versatility for daily life.
Active · 175 days
A woman walks confidently along a paved outdoor walkway, smiling toward the camera. She is dressed in a dark jacket and jeans, pulling a white hard-shell suitcase with a dark blue backpack resting on top of it. The background features a modern building with stone pillars and green landscaping.
Active · 175 days
A smiling woman sits at a wooden table in a cafe, resting her hand on a beige backpack. She wears a light blue ribbed top and jeans, with a bright blue jacket draped over her chair. The brand logo is centered in the upper portion of the image.
Active · 175 days
A woman stands in a modern, brightly lit elevator with a grid of white neon lights on the walls. She is wearing a blue bomber jacket and light-wash jeans, holding a beige backpack in front of her. The brand name is printed in white at the top center of the image.
Active · 175 days
A smiling woman sits at a cafe table with a light beige backpack placed in front of her. She is wearing a light blue top and jeans, with a bright blue jacket draped over the back of her red chair. The brand logo is positioned at the top center of the image.
Active · 175 days
A woman with wavy brown hair smiles while standing outdoors, wearing a blue jacket and carrying a dark blue backpack. The backpack is the central focus, positioned on her back as she leans against a railing. The brand name is displayed in white text at the top center of the image.
Active · 175 days
A smiling woman stands in a bright, modern indoor space, wearing a cream-colored top and trousers. She carries a large, grey tote bag over her shoulder. The brand name is centered in white text over her chest.
Active · 150 days
A woman stands in a modern, brightly lit elevator with mirrored walls, holding a beige backpack. She is wearing a bright blue bomber jacket and light-wash jeans. The brand name is displayed in white text at the top of the image.
Active · 146 days
A smiling woman stands in a bright, modern office space, wearing a cream-colored top and light trousers. She has a grey tote bag slung over her shoulder. The brand name is centered in white text over the image.
Active · 146 days
A smiling woman in a cream-colored outfit stands in a bright, modern indoor space, holding a grey tote bag over her shoulder. The brand name is centered in white text over her chest. The image is a polished, professional lifestyle shot.
Active · 144 days
A woman walks confidently outdoors on a paved path, smiling at the camera. She is dressed in a dark jacket, white top, and dark jeans, and is pulling a white hard-shell suitcase with a dark blue backpack resting on top of it. The brand logo is prominently displayed in the center of the image.
Active · 139 days
A woman sits at a cafe table with a coffee, wearing a blue top and jeans. She is holding a beige backpack on her lap, with her hand inside the bag. The brand logo is centered at the top of the image.
Active · 130 days
A woman in a blue outfit sits at a table with a laptop, gesturing while talking. A dark blue backpack is placed prominently on a stool in the foreground. The brand logo is centered at the top of the image.
Active · 124 days
A smiling woman in a blue outfit sits at a table in a bright, modern cafe, talking on her phone. A dark blue backpack is placed prominently in the foreground on a stool. The brand logo is centered over the image.
Active · 121 days
A woman stands on a balcony, smiling and looking back over her shoulder at the camera. She is wearing a blue jacket and carrying a dark blue backpack. The background shows a modern building with glass windows and outdoor seating.
Active · 117 days
A woman stands in a modern, illuminated elevator with mirrored walls, holding a beige backpack. She is dressed in a blue bomber jacket and light-wash jeans, looking directly at the camera. The brand name is positioned at the top center of the image.
Active · 92 days
A wide-angle landscape shot features a lone hiker walking across a grassy mountain ridge. In the background, a large, rugged, snow-dusted mountain range rises against a cloudy sky. The brand logo is centered prominently at the top of the image.
Active · 44 days
A person stands outdoors in front of a blurred canal-side building, holding a light-colored, structured travel backpack. The brand logo is prominently displayed in white text at the top center of the image. The focus is on the backpack as a travel accessory.
Active · 44 days
A studio-lit, high-resolution product shot of a white, hard-shell suitcase standing upright against a plain white background. The suitcase features a distinct, textured, wave-like pattern across its front surface and is equipped with a black telescopic handle and four wheels at the base. The image is clean and minimalist, focusing entirely on the design and form of the luggage piece.
Active · 15 days

How Samsonite makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Samsonite's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Samsonite advertises on Facebook and Instagram

The library holds 43 ads from Samsonite in Travel / Travel Accessories, and 1,453 running on its Meta pages now. Its most common visual formats are Lifestyle Image (20 ads), Model Shot (14) and Studio Shot (10). Its ads most often open on Aspirational (6 ads) and Exclusivity (5) hooks. Its ads stay up a median 3 days, 0.1× the Travel / Travel Accessories median of 30 days.