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Sephora ads

The hooks, angles and offers behind Sephora’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
292 days
Visual formats
Hook tactics
Niche
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The creative showcases two high-tech beauty devices against a solid purple background. On the left is a sleek, black hair straightener with gold accents and a digital display. On the right is a white NuFace facial toning device with its charging base and attachments. The Sephora logo is at the top, followed by the headline "THE BEST AT-HOME BEAUTY DEVICES" in a large, serif font. Below the headline, smaller text reads "Level up with hair & skincare tech you need next."
Ran 292 days
Sephora
The creative is a soft-focus image of a blue sky with scattered clouds. Some of the clouds have blurred, colorful circles overlaid on them, appearing as abstract shapes. The text "🌿 Don’t miss these feel-good formulas 🌿" is displayed prominently across the image, suggesting a focus on wellness and self-care products.
Ran 265 days
Sephora
The ad features a Sephora logo at the top, followed by the headline "THE BEST AT-HOME BEAUTY DEVICES" in large, bold, serif font. Below this, smaller text reads "Level up with hair & skincare tech you need next." The main visual displays two high-tech beauty devices: a sleek, metallic hair straightener on the left and a white NuFace facial toning device with its attachments on the right. The background is a solid, soft purple color, with a subtle wavy line design at the bottom. A blurred purple object, possibly another beauty tool, is visible in the top right corner.
Ran 248 days
Sephora
A white NuFace facial toning device and its microcurrent attachment are displayed against a soft purple background. The device is shown on its charging base. Above the product, the text "NUFACE FOR SKIN" is written in large, elegant serif font, followed by the tagline "Visibly lift, contour & tighten." in a smaller, sans-serif font. The overall aesthetic is clean and sophisticated, highlighting the product's advanced technology for skincare.
Ran 248 days
Sephora
The Sephora logo is displayed at the top of the screen against a gradient background of pink, purple, and blue. Below the logo, the text "Beauty You'll Only Find Online" is prominently displayed. Further down, it states, "Plus, Beauty Insiders get free shipping!*" followed by "*Terms apply." The creative highlights exclusive online beauty products and a special offer for Beauty Insiders.
Ran 230 days
Sephora
A clean, minimalist product shot of a bottle of Maison Louis Marie No.04 Bois de Balincourt perfume oil. The bottle is rectangular with a black cap and a cream-colored label. The label has the product name and size printed on it in black text. In the bottom right corner of the image, there is a green and white "Planet Aware at Sephora Clean" badge with a checkmark. The text "ICYMI, here are some Clean-at-Sephora formulas you’ll want to add to your routine 🌿" is overlaid on the image.
Ran 230 days
Sephora
A striking, faceted purple perfume bottle with a gold cap is centered against a white background. The bottle has the word "ALIEN" etched vertically in a light color. The text "Our stores are just the beginning—find even more beauty on sephora.com 💎" is overlaid on the image in a clean, white font.
Ran 230 days
Sephora
A black NUDESTIX tin and a NUDESTIX Intense Matte Lip + Cheek Pencil in a muted rose shade are displayed against a white background. A black pencil sharpener is positioned in front of the tin. A green circular sticker with a white checkmark and the text "CLEAN AT SEPHORA" is overlaid on the right side of the image. The text "POV: You’re obsessed with your Sephora haul 😍 Here are some more recs you’ll love." is present in the ad copy, but not on the creative itself.
Ran 230 days
Sephora
The creative features a mockup of the Sephora app icon at the top, set against a yellow background. Below the icon, large text reads "Get the App for Exclusive Launches, Offers, and More." At the bottom, there are two smaller icons: one of a stylized face with eyelashes and another of a shipping box. The overall design is clean and graphic, promoting the Sephora app and its benefits.
Ran 230 days
Sephora
A black tin case with the embossed logo "NUDESTIX" is shown next to a black eyeliner pencil and a sharpener. A red circular badge with "ALLURE BEST OF BEAUTY AWARD 2023 WINNER" is overlaid on the right side of the image. The eyeliner pencil has text that reads "MAGNETIC EYE COLOR" and "NUDESTIX".
Ran 230 days
Sephora
A product shot of a black Tom Ford Black Orchid perfume bottle with a gold label. The bottle is centered against a white background. The text "Want more perks? Download the Sephora app for all the best offers." is overlaid on the image in white sans-serif font.
Ran 230 days
Sephora
A product shot of the Tata Harper Resurfacing Mask jar with a gold lid. A green circular "Clean at Sephora" badge with a white checkmark is overlaid on the bottom right of the image. The jar is amber glass with green at the bottom, and the text on the jar reads "TATA HARPER® NEXT GENERATION BEAUTY Resurfacing Mask For Instant Glow 1 fl. oz." The background is plain white.
Ran 230 days
Sephora
The creative features a rose gold and white LED face mask against a soft purple background with wavy lines. The text "SKIN" is displayed prominently at the top, followed by "LED for wrinkles & blemishes." The mask itself is the central focus, showcasing its design and technology. The overall aesthetic is clean and modern, highlighting the product's purpose for skincare.
Ran 230 days
Sephora
A white tube of Kate Somerville ExfoliKate Intensive Exfoliating Treatment is shown against a white background. An orange circle on the tube reads "Hollywood's 2 minute facial" with a smiley face icon. A red circular "Allure Best of Beauty Award Winner 2025" badge is overlaid on the bottom right of the image.
Ran 229 days
Sephora
A Sephora Beauty Insider graphic displays a "FREE Gift Set" with Tower 28 products. The image features a red spray bottle and a lip gloss tube on a black and white striped platform, surrounded by gift-wrapped boxes and disco balls. On-screen text highlights "Sephora Beauty Insider" and "FREE Gift Set," with a disclaimer at the bottom stating "Terms apply. While supplies last."
Ran 123 days
Sephora
A young woman with curly blonde hair is shown in a medium shot, looking slightly off-camera with a soft smile. She is wearing a light green blazer over a yellow and white patterned top. The background is blurred, showing a cafe or shop interior with lights and signage. White text overlaid on the bottom of the image reads "Get beauty".
Ran 62 days
Sephora
A close-up shot shows a person holding a black Sephora-branded phone case with a ring light attachment. The Sephora logo is visible in white text on the case. The person's hands and a portion of their face, including lips and blonde hair, are in focus. The text overlay reads: "Live footage of us finding your perfect date look."
Ran 62 days
Sephora
A Sephora employee with dark, wavy hair and a name tag that reads "Rumi They / Them" smiles warmly at the camera. The Sephora logo is visible on her black shirt. The text "SEPHORA" is overlaid in large white font across the image. In the background, a blurred image of two people's faces and a display of products can be seen. The hook text suggests that Sephora is the destination for achieving a perfect ballet bun.
Ran 62 days
Sephora
A young Black woman with curly hair pulled back is looking directly at the camera. She is wearing an off-the-shoulder black top and a silver necklace with a cross pendant. White text that reads "I'm" is overlaid on her chest. The background appears to be a softly lit room with a ceiling fan visible.
Ran 27 days
Sephora
A woman with a bob haircut is shown from the chest up, looking to her left with her mouth slightly open. She is wearing a cream-colored jacket with navy blue accents. White text overlaid on the top right of the image reads "activating the bob." The woman appears to be a content creator demonstrating a hairstyle trend.
Ran 27 days
Sephora

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